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Before Guangdong ushered in the second wave of strong cold air in Guangdong, where "only early summer and no autumn and winter", Xiaobian tried to catch the tail of summer to relive a Pixar animated movie "Summer Friends Sunny Day", and the summer in the Italian town in the 1950s was always fascinating: ice cream, green sauce pasta, azure waters, bright sunshine, and the vespa motorcycle that Luca and Alberto dreamed of.
Of course, in the domestic environment of "like motorcycles are partial uncle type", talking about the movie "Summer Friends Sunny Day" is obviously a bit childish.
But when it comes to another classic movie, I think everyone can't suppress the restlessness and romance of youth in their hearts - that is, the classic movie "Roman Holiday" released in 1953, which is also this step of the film that makes this small scooter born in Italy and popular from Hollywood all over the world become a well-known vespa motorcycle. Today Xiaobian will introduce you to the birth and popularity of vespa motorcycles.
The birth of the vespa motorcycle
The vespa motorcycle was created by Italian entrepreneur Enrico Piaggio and engineer Corradino d'Ascanio, when after the end of World War II, piaggio, which made its fortunes in steamship and railroad business and turned to making airplanes in wartime, was in trouble, not only was the company hit hard by the war, but also banned from building aircraft as a defeated Axis, because Enrico Piaggio had to find a new way out.
The vespa motorcycle was born thanks to his designer corradinod'ascanio, who hated the traditional straddle motorcycle very much, he thought it was not only bulky and dirty, so he greatly improved these shortcomings, based on the common American military pedal motorcycle cushman model 53 common in Italy during the war, with elegant and lightweight characteristics as the core, moving the gear from the foot to the handle, hiding the leaky engine inside the body, not only elegant appearance, And it's easy to ride. So in 1946, a new small scooter "vespa" was born.
Is the vespa a women's motorcycle?
In Xiaobian's hometown Chaoshan area, it is customary to refer to this type of small scooter as "women's motorcycle", which means that this type of motorcycle is suitable for women to ride, Xiaobian once did not understand the "women's motorcycle" statement, and now I think it is true.
In the traditional stereotype, the traditional motorcycle is usually considered to be full of "masculine" hunks, turning women away, but the vespa body is light, colorful and rich, the lines are simple and elegant, and the fashionable girls with exquisite makeup and exquisite dress are also very suitable, and the pedal-style vespa allows people to really "sit" on the car, and the baffle in front of the legs can block the wind and prevent the skirt from being blown up, coupled with the hidden engine, women wearing skirts can also have a clean and comfortable riding experience from then on.
At that time, the Italian feminist was in the bud, and women had just won the right to vote, which seemed to herald the advent of a new era, and enrico piaggio quickly captured this selling point, and on the advertising poster for the debut of the vespa in 1960, a heroic professional woman was riding on a brand new motorcycle to work, which also made more and more women ride the vespa through the streets.
Later, piaggio even launched the annual "vespa calendar", introducing the latest styles of vespa in the form of illustrations or photos, but more eye-catching than the car are the attractive women on the car: most of them are dressed in work uniforms, looking not only beautiful and fashionable, but also independent, smart, professional, and capable, including female riders, female flight attendants, female sailors and other images. This made the exquisite costume with an equally exquisite vespa motorcycle, which became the most fashionable outfit for women at that time.
The vespa motorcycle that has taken the world by storm
The popularity of vespa motorcycles thanks to piaggio's control of "time and place", starting from Italy, vespa quickly swept the world, with a large number of love cars, such as the famous pop diva Lady Gaga is a big fan of vespa, she put vespa in front of the camera several times in "eh, eh" mv and even concerts.
In various countries, there is also a unique vespa motorcycle culture, such as in addition to Italy, the world's second largest vespa motorcycle market in the United Kingdom, for the pursuit of personality, keen on diy British, simple and clean vespa is convenient to decorate a variety of rearview mirrors, headlights and so on.
Another region deeply influenced by vespa culture is Indonesia, a country where more than 85% of its citizens own scooters, and all kinds of "vespa" can be seen everywhere in Indonesia.
To this day, the streets of Rome are still as they were decades ago, with vespas parked everywhere, and in a bustling city of overpopulation and traffic jams, driving is too slow and not environmentally friendly, the bus is too crowded and uncomfortable, and there is really nothing more suitable for us than a vespa that looks cool, stops and goes, and can enjoy the wind of freedom. This small scooter that has been developed for nearly 75 years has sold an amazing number in the world, 75 years have passed, it is still rejuvenating, vespa for many people, almost a dream romantic existence, even if it is our old driver who has been playing with cars for many years, now on the road to see a vespa, will you not look back a few times?
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