When it comes to success, the first word that pops into our heads is hard work.
Because I drank too much chicken soup since I was a child, I was taught to "work hard for one point, harvest one point" and "reward for diligence in heaven", and I have heard too many inspirational stories such as the head overhanging beam cone thorn stock.
Because we all feel like Su Qin, who has no money, no background, and no father, we can fight and succeed, except for the double diligence and hard work of the head overhanging beam cone thorn stock?
Didn't Su Qin rely on a hard reading of hanging beams and cones to get the seal of the Six Kingdoms?
Kuang Heng chiseled open the wall when he was a child, and borrowed the candlelight of the neighbor's house to read and become a talent, which is the story of the Western Han Dynasty writer Kuang Heng chiseling the wall to steal the light, as well as Sun Kang and Che Yin of The sac Ying Yingxue, although the family is poor, but after some efforts, they have finally become the material of the pillar.
Haven't countless people succeeded through hard work for thousands of years?
Effort in our eyes is to fight willpower. If you haven't made it yet, it's because you're not trying hard enough. If someone succeeds, it must be because he works hard.
But now many people, although they work very hard, get up earlier than chickens and sleep later than dogs, they are still very poor and getting busier and poorer, and obviously some efforts cannot help us change our destiny.
Did Su Qin really succeed by hard work?
It is better for us to restore the harsh truth of Su Qintou's overhanging beam and beam cone first.
Su Qin's family ordinary people in order to change their fate worship ghost Guzi as a teacher to learn negotiation and lobbying, after completing their studies, they sold their property to make up enough money to lobby King Qin Hui, and the result failed. When he returned home with a gray face and was rejected by his brother and sister-in-law, everyone thought that he had no real ability.
He really had no face to go out and had to shut himself up, thinking bitterly, and he re-read the soldier book "Taigong Yin Rune", which led to the story of the head hanging beam cone thorn stock. A year later, after figuring out the art of combining vertical and horizontal, he abandoned the Qin state and went to lobby the small princely states, and later zhao guo first adopted his advice before the Six Kingdoms Alliance resisted Qin, and he hung the seal of the six kingdoms.
Why did Su Qin's second lobbying succeed?
What's the difference between the two times?
Could it be because he didn't work hard enough or had bad luck the first time?
In fact, Su Qin's first failure was because he did not find his own position.
When he first went to lobby Qin Huiwang, this is equivalent to a three-book graduate, no resources, no background to apply for a listed company executive, but also directly meet the chairman, do you think you can succeed?
Today, we think that Su Qin's teacher, Ghost Guzi, was very cattle, in fact, at that time, Ghost Guzi was a hermit, and without these disciples to make a name for him later, no one knew who he was. Later, Zhang Yi, who cracked Su Qin's lianheng technique, was Su Qin's disciple, and the military experts Sun Zhen and Pang Juan were his disciples, but they all became famous after Su Qin.
At that time, Su Qin, who was a newborn calf, felt that as long as he went out, he did not dare to underestimate the name of the teacher, and he had learned a skill over the years, and only when he went to the world's top 500 listed companies like Qin Guo could he play and be worthy of himself. So he changed his property and spent money to borrow money everywhere to pretend to be forced, dressed like a local tycoon to see King Hui of Qin, and as soon as he opened his mouth, he pointed out to Jiangshan and said how the Qin state should annex the princes to unify the world.
This is completely the opening is the grand strategy, the monthly salary of 100,000 to start, just out of school has not been beaten by the society of the reckless teenagers!
I don't know how many pounds I have, I don't know what I should do, what I can do, this is obviously a failed workplace positioning.
Why did Su Qin succeed the second time?
Because it finds the user's pain points and meets the needs.
Su Qin is not a dead brain, and for the second time he has put into full play the potential of learning hegemony by using his knowledge.
Su Qin was driven out by King Hui of Qin to go home and was counted by his brother-in-law's countless white eyes, full of blood and chicken blood was beaten by reality, if you are an angry Qing can stand it?
So Shunshi made a big move of "head hanging beam cone thorn stock" performance art, in order to declare to the world: "I am not an ordinary person!" Graduates of prestigious schools, don't look down on people! ”
Don't you all know who I am? Then I "head hanging beam, cone thorn stock" event marketing first to create a personal brand, did not think that this trick for thousands of years has become a traditional routine to attract attention to create Internet celebrities.
After review, he found that only relying on the teacher Ghost Guzi's set of sales words and words did not have any dry goods to fool the King of Qin, those old rivers and lakes were absolutely daydreams, so he re-read the soldier book of "Taigong Yin Rune", he carefully studied the international situation and the stakes between countries, and finally formulated the overall strategy of hugging the group to warm up and survive in the 6 countries.
At that time, the Qin state was very strong, and the other six countries were at the critical juncture of life and death that could be destroyed at any time, and it was the trend of the times to hold the group for warmth, but there was a lack of a leading big brother who dared to manage things.
And Zhao Guo was the strongest outside of Qin, and had been dreaming of big brother for many years, so he lobbied King Zhao to hit it off and take down the other 5 of Zhao Guo.
Let's take a look at Su Qin's success from three dimensions to make it clearer.
From the perspective of the current situation, the ambition of the strong Qin and the unification of the six kingdoms is inevitable, and other weak countries huddled together to warm up and survive are all the general trend of survival instinct, and can only go with the trend. In addition, the direct border between the territory of the Zhao State and qin was strong, and the Qin state was the first target at that time, and the survival pressure was the greatest, so the attitude would be the most positive and should be the first to be taken.
From the perspective of value, Su Qin lobbied the King of Qin to say that the unification of the six countries without a specific plan is equivalent to nonsense, and not providing value to customers is bound to fail; the second time lobbying 5 weak countries advocates an alliance to alleviate the pressure of survival and change the world pattern, which is beneficial to all countries and is of course popular everywhere.
Finally, from the perspective of human nature, King Zhao wants to be the leading big brother for many years and can't, the other 5 weak countries want to hug the group for warmth, which is a potential demand, but for many years suffering from this matter, no one Zhang Luo himself is inconvenient to say directly, as a result, Su Qin first works and then charges as a spokesperson for each family (first alliance after 6 countries to worship the prime minister) threading needles, of course, everyone can't ask for it.
Therefore, the second time Su Qin tiantian and the land were all occupied by him, success was inevitable.
Su Qin's first failure was not entirely because he was a poor student, but he had no ability and no energy, so he did not succeed; the second time he was still a poor student, his ability did not improve much, but the difference was that this time there was a trend that this huge potential energy gave him blessing energy, and success was inevitable.
Those who achieve great things seek to be blamed on others.
In the words of today's Lei Jun, Su Qin at this time is a pig standing on the wind outlet, which is called trend empowerment, which is the power of the trend of going with the trend.
In fact, we have listened to the story of the hanging beam cone thorn stock for so many years, and we have regarded diligence as the reason for his success is completely the inversion of the horse, which individual strength has been able to resist the general trend of the times for thousands of years?
In his speech at Stanford University, Jobs said that to achieve things, you must know how to connect dots and line up with the trend.
The success of Apple's mobile phone is to conform to the trend of mobile phone intelligence, in terms of technology, mobile phones, mp3 and computer three connected points into a line combination of innovation, in the era of intelligence under the general trend of rapid success, this is the point line surface of the scientific concept of development.
So, what did Su Qin learn from Ghost Guzi?
Su Qin relied on the dotted line surface and connected the dots into a line, and his disciple Zhang Yi also relied on this success.
The essence of the Zongheng family is not how to speak, but vertical and horizontal thinking, because of the development of the snobbish guide line, which is the fundamental.