Yang Bing, founder of Dewu App, was elected as the "Person of the Year" of Shanghai Online New Economy

On May 17, the results of the first Shanghai Online New Economy "Person of the Year" were released, and Yang Bing, founder and CEO of Dewu App, won the title of "Person of the Year" of the 2020 Shanghai Online New Economy. It is reported that this award aims to recognize the representatives of entrepreneurs with leading demonstration effects and the top enterprises in the digital transformation of the industry.

In the context of the economy and society with digital as the axis, Dewu App has rapidly grown into the world's leading trend e-commerce platform, and participated in global competition as a representative of the new online economy in Shanghai and even the whole country. Yang Bing, founder and CEO of Dewu App, said that since its inception, Dewu App has insisted on starting from the real needs of users, innovating service models in a digital way, continuously enhancing the experience of "Shanghai shopping", boosting Shanghai's first economy, creating a global new product launch site, and will continue to help Shanghai's economic digital transformation and serve China's "high-quality development and high-quality life".

It is understood that the award was announced at the opening ceremony of the 2021 Shanghai Information Consumption Festival. According to the spirit of the "Shanghai Action Plan for Promoting the Development of the Online New Economy (2020-2022)" and the "Opinions on Comprehensively Promoting the Digital Transformation of Shanghai City" issued by the Shanghai Municipal Government, to further strengthen the construction of Shanghai's online new economy talent team, to excavate and establish a number of annual benchmarks in the field of online new economy construction, the "2020 Shanghai Online New Economy Person of the Year" is based on this background, which is also the first time that Shanghai has carried out this selection.

The innovative service of "first identification, then delivery" promotes high-quality development

Last year, in the face of the sudden epidemic and the complex situation at home and abroad, Shanghai took the lead in seizing the great opportunity of industrial development and issued the "23 Online New Economy" to encourage the development of new economy, new models and new formats. Looking back at the development results of the past year, digital traction has significantly become a strong driving force to promote Shanghai's high-quality development.

Since its inception, dewu app has insisted on starting from the real needs of users and innovating the service model in a digital way: with the whole chain of strong centralization and in-depth management, through strict selection standards and unified performance payment, to bring users a high-quality service experience.

Based on the new service model, with "something to do" and "some not to do", the app has opened up new ideas for the development of the e-commerce industry, which not only reshapes the product delivery process, but also enhances consumers' trust in online consumption. "Doing something" is reflected in the "necessary weight" for quality and service. Dewu app pioneered the online shopping process of "first identify and then ship": every product purchased by the user on the Dewu app platform must first be sent to the platform, and the dewu app will check and identify, determine that it is genuine, and then send it to the buyer. "Doing nothing" is reflected in the presentation of the goods on sale on the platform. In the Dewu app, the products are presented in the form of a single product rather than a store, and each product has only a unique display page, reducing the time and energy spent by consumers to screen stores and products.

In order to check and identify hundreds of millions of goods for sale, dewu app has built a digital identification system that attaches equal importance to personnel and technology, and worked with the China Quality Inspection Association to formulate relevant technical standards to fill the gap in the industry, and independently developed an identification system based on artificial intelligence to better meet the upgrading quality consumption needs of users.

The global brand cloud debuted, and the Dewu app created the "latest" and "most fashionable" Shanghai shopping

Based on Shanghai's strong fashion genes and inclusive cultural atmosphere, Dewu App has gathered high-quality trend and fashion brands from all over the world. The latest national tide, brand sneakers, fashion clothes and fashion play, joint fashion items, limited edition artwork... The devotion app sold out quickly as soon as it was first launched. Young people in the dewu app, a place full of freshness and trends, can sit on the latest global goods without leaving home.

As a bellwether of young trends, Dewu App has become an important platform for many domestic and foreign brands to communicate with young people and drive digital strategies. On May 9, luxury brand Coach announced an official cooperation with the Dewu app, and plans to provide special payment products for users on the Dewu app in the future. In addition, international brands such as Alexander McQueen, the North Face, and Razer will be selected as the first place for new online products. And those brands that do not easily try external cooperation have also frequently joined hands with the Dewu app to launch "limited models". In December 2020, Swiss independent watchmaking brand Breitling and Dewu app jointly created a new limited edition "Dewu Wonderful Gift Box"; the world-renowned high-end glasses brand "Kering Glasses" settled in Dewu App and launched ke-style limited gift boxes and exclusive limited styles.

"No new, no fashion". As the gathering place of global trendy consumer goods, the first place of global trend brands and original Chinese brands, Dewu app is constantly enhancing the experience of "Shanghai shopping", boosting Shanghai's first launch economy and creating a global new product launch place.

Source: Author: Chen Yan