In April, the peach town is full of flowers, and guests from all over the world go to the feast. In Qin'an County, on the mountain land stretching for tens of kilometers on both sides of the Hulu River, tens of thousands of acres of peach blossoms bloom, purple and red, prosperous like a brocade. From a distance, the peach orchards are like beautiful and spectacular landscape pictures, which decorate the Qin'an land with charm and beauty.
In order to further promote the structural reform of the agricultural supply side, fully display the new style of "China's beautiful countryside", publicize and promote the new achievements of the development of characteristic tourism agriculture, focus on building a rural tourism demonstration area in China's peach town, solidly promote the deep integration of the county's forest and fruit industry and cultural tourism, strive to achieve agricultural efficiency, farmers' income, and rural greenery, effectively accelerate the pace of poverty alleviation in the county, and comprehensively enhance the popularity and reputation of Qin'an, Qin'an County held a grand scale from March 30 to April 30. 2017 Gansu Qin'an Peach Blossom Festival".
With the theme of "Meet in Taoxiang Qin'an and Feel the Beautiful Countryside", the Peach Blossom Festival will carry out activities such as walking on green flowers, focusing on flowering, splashing ink to write flowers, singing and praising flowers, poetry and poetry flowers, popularizing flowers, and skillfully weaving flowers in the six main scenery peach orchards of Xichuan Songchang, Liuping Qinwa, Xichuan Libao, Wang Yinchengxiao, Xingguokang Bay, and Liuping HeWan in the order of flowering. It also held a performance by the China Qu Artists Association to Qin'an, "100 Book Association members" into Taoyuan to splash ink and write flowers, "100 photographers" into Taoyuan to focus on flower shooting, expert lectures, investment signing, fruit tree subscription, intangible cultural heritage exhibition, folk handicraft exhibition, "Chinese Dream • Taoxiang Dream" essay contest, micro-film collection and selection, the first "Peach Blossom Cup" Qin'an special snack competition, China Qin'an's first "Tianlin Group • Peach Blossom Cup" ping-pong competition, cctv-7 "Beautiful Chinese Countryside Walk" into the beautiful countryside of Qin'an A series of activities such as fruit tree subscription have received good results.
On the eve of the Peach Blossom Festival, Qin'an County actively prepared for the various forms of publicity and promotion of this year's Peach Blossom Fair, and from March 30 to April 11, the Qin'an Peach Blossom Festival propaganda film was broadcast on CCTV-7 (agricultural program), so that the national audience could understand Qin'an through the platform of CCTV.
During the Peach Blossom Festival, 24 Chinese music artists such as Jiang Kun, Huang Hong, Niu Qun, and Dai Zhicheng gathered in Qin'an, and the actors from the University of Science and Technology Beijing presented two unique and wonderful performances to the Qin'an audience. The atmosphere of the performance was warm, and there was frequent interaction on and off the stage, and the applause, laughter and cheers on the scene were intertwined, forming an ocean of joy.
The display and promotion of Qin'an special cuisine is also one of the main contents of this peach blossom fair. At the exhibition site of Qin'an famous and excellent snacks held in the hall on the first floor of Qinrong Hotel in Qin'an County, more than 60 kinds of delicacies throughout the county, such as sour and spicy belly silk soup, bacon strip cake, Dadiwan pot, lotus dried bun, vinegar cold powder, sweet sauce, spicy noodles, ground soft buns, beige buns, ma tofu steamed buns, hot noodle oil cakes, etc., gathered together. Let the majority of tourists in the flower viewing, taste the tip of the tongue of Qin'an.
The famous cross-talk performance artist Niu Herd was deeply attracted by Qin An's special food, he used the camera in his hand to freeze the Qin An food on the tip of his tongue, after tasting the oil cake dipped in garlic, he gave a thumbs up, actively endorsed Qin An's characteristic famous snacks, and did not forget to issue a sigh of "beautiful dipped in garlic".
Many locations, many activities and diverse forms are an important highlight of this year's Peach Blossom Fair.
In Xichuan Libao, Liu Ping Qinwa, He Wan, Wang Yincheng Xiao and other peach blossom main scenic spots, literary and artistic performances, hundreds of photographers and painters went into the Taoyuan to shoot flowers, paint flowers, write flowers, straw weaving competitions and other literary and artistic performances and competitions accompanied by the brilliant bloom of peach blossoms in the main peach blossom scenic spots staged. It attracted a large number of spectators to come to enjoy the flowers and watch the show. Many tourists said that they could not imagine that while enjoying the beauty of Taoyuan, they could see such a wonderful program, which was really a bit of a surprise. CCTV-7 "Beautiful Chinese Countryside Tour" tracked and filmed various activities in various peach blossom scenic spots throughout the process.
During this year's peach blossom period, Qin'an County actively organized the county's intangible cultural heritage to participate in the various publicity work of the peach blossom fair, and while running the peach blossom fair well, it also allowed the intangible cultural heritage to catch the tourist express of the 2017 Qin'an Peach Blossom Festival and move forward.
In order to let more people see the Qin'an characteristic intangible cultural heritage, the organizing committee has specially opened a tour route from peach blossoms to intangible cultural heritage. A number of intangible cultural heritage representatives with Qin'an characteristics, such as Wang Yinzhen straw weaving, Kangpo Faience Experience Hall, and An Meixia Paper-cutting Exhibition, also appeared one by one during the Peach Blossom Festival, attracting a large number of tourists to experience and appreciate.
China Qin'an's first "Tianlin Group Peach Blossom Cup" sports club table tennis competition was also officially opened during the Peach Blossom Festival. A group of table tennis players who have achieved excellent results in international and domestic competitions came to participate, and the cctv-5 table tennis commentators helped the commentators on the spot, so that the citizens of Qin'an enjoyed the high-level competition while running the peach blossom party, and the audience and tourists said praise!
A poignant and beautiful story, a shy and stunning peach blossom. The large-scale historical Qin opera "Mai Ji Sacred Song" starring Yuan Yaya, the four famous Names of the Chinese Qin Cavity, was staged in Qin'an. The graceful singing voice, the flowing performance, the beautiful dance, and the tide of applause that refuse to stop for a long time are the best praise and affirmation.
Professor Song Chengmin, editor-in-chief of macroeconomic management of the National Development and Reform Commission, personally visited Qin'an and gave a special lecture on "Opportunities, Challenges and Countermeasures for County Economic Development". On the spot, he provided suggestions for the economic and social development of Qin'an.
The media focus on the peach blossom festival is also another highlight of this year's peach blossom festival. From the seven sets of CCTV, Gansu Daily, Lanzhou Morning News, Daily Gansu Network, Tianshui Daily, Tianshui Online, China Qin'an Network and other central, provincial, municipal and county media focused on Qin'an, the media reporters are fully armed one by one, all kinds of advanced equipment are readily available, the reporters frequently shuttle to the scene, face-to-face communication with tourists, real-time graphics and text reports on the scene of the grand situation, and strive to publicize the progress of the opening ceremony and peach blossom party activities in an all-round and three-dimensional manner, creating a strong atmosphere of public opinion. It has effectively enhanced the influence of the Qin'an Peach Blossom Society. "After I learned from the WeChat posted by Tianshui Qin'an that there was going to be a peach blossom party here, I drove over. To see the peach blossoms at the scene, I feel that it is better to hear than to see, and it is indeed worth coming. Ms. Zhang, a tourist from the city, said.
"Hello, how is the bathroom going?" "Comrade, where is my seat?" "Come, I'll help you." Volunteer service activities are another highlight of this year's Peach Blossom Fair, "sincere service, smiling reception", during the Peach Blossom Fair, volunteers used their own practical actions to help the smooth holding of this Peach Blossom Fair.
The main purpose of the peach blossom meeting is to let the majority of fruit farmers get benefits, so that the money bags of the Qin'an people can be inflated, and this year's peach blossom meeting has done it.
According to the person in charge of a hotel in the county, since the beginning of the peach blossom festival flower viewing activities, the number of people who come to the hotel to eat and stay has increased significantly, and the turnover of the hotel has also increased significantly. In some farmhouses not far from the Taoyuan Scenic Area, delicious, clean and affordable Qin'an special snacks such as noodle fish, pulp water surface, sour and spicy belly silk soup have also become the objects of choice for many tourists. After watching the beauty of peach blossoms, many tourists will also go deep into the nectarine greenhouses of fruit growers, taste delicious nectarines on the spot, and experience the fun of picking themselves.
The fruit tree subscription activity is a new engine to promote the poverty alleviation work of Qin'an e-commerce, and it is an attempt to seize the terminal market, open up new channels for fruit sales, and improve the new growth point of the fruit farmers' economy. In 2017, the Qin'an Peach Blossom Association claimed a total of 51,250 fruit trees, making great contributions to the development of the county's e-commerce poverty alleviation cause.
Attracting investment contracts is also a strategy to help farmers increase income. It is understood that the signed projects of this festival mainly involve the pre-sale of peaches, apples and peppercorns, as well as ecological folk villages, deep processing of agricultural products, commercial circulation and other projects, a total of 22 projects, involving funds of 3.0413 billion yuan. Among them, there are 10 orders for fruits and peppercorns, involving funds of 875 million yuan, and 12 industrial processing, agricultural industrialization, trade circulation and other projects, involving funds of 2.1663 billion yuan.
According to the statistics of the county tourism bureau, in 2017, the peach blossom festival received more than 300,000 tourists in the county, achieving tourism income of 113 million yuan.
With flowers as the medium to welcome distant guests, side by side to promote integration. Qin'an, which has set up a stage for culture, sang opera in tourism, shared deep feelings, promoted transformation together, and is full of momentum, in the process of the development of the new round of cultural tourism industry, will surely accumulate thick and thin hair, prepare for progress, and usher in a real sunny day.