Datong Yunzhou District: Using yellow flowers as a medium to boost the development of the cultural tourism industry

Forget worry avenue, pavilion promenade, farm yard... During the annual yellow flower blooming period, in Tangjiapu Village, Yunzhou District, clean and tidy roads, neat and uniform courtyards, refreshing yellow flowers, like a beautiful and quiet new rural picture, attracting many tourists to come to play. This is a microcosm of Yunzhou District's reliance on the advantages of yellow flowers in recent years and the use of flowers as a medium to promote the development of the cultural tourism industry.

It is understood that huanghua, as the leading industry of "one county and one industry" in Yunzhou District, has been continuously developed and the planting area has reached 170,000 mu. In the process of promoting the high-quality development of the yellow flower industry, the district takes the opportunity of rural revitalization to brainstorm on the "yellow flower +", continuously improves the industrial system of the integrated development of agricultural culture and tourism, accelerates the exploration of new models of integrated development, and develops the new format of "yellow flower + tourism". They invested more than 30 million yuan to build a volcanic Yellow Flower Pastoral Complex, built a 15-kilometer "Forgotten Worry Avenue", and connected with the Datong Volcano Group National Geopark, Xiping National Desert Park, and Fengyu National Wetland Park to form a beautiful landscape of Shanshuitian Forest Lake; build a "Forgotten Worry Village under the Volcano", create a rural tourism project of the Seven Villages of Forgotten Worries, promote the integrated development of the first, second and third industries, and improve the comprehensive benefits and social influence of the Yellow Flower Industry.

In addition to sightseeing and tourism, in the "Yellow Flowers And Fragrant Fragrance" theme photography exhibition held in the district, the works focus on the planting, management, processing, sales of yellow flowers in the whole district, as well as volcanoes, wetlands, earth forests, cultural tourism villages, etc., through vivid pictures, let the audience intuitively feel the scenery and charm of Yunzhou land. During the Yellow Flower Harvest Month activities, the Yellow Flower Industry Development Forum, the "Datong Yellow Flower" special recommendation, and the Agricultural Cultural Tourism Activity of the Forget Worry Music Festival were unveiled in turn, attracting many entrepreneurs and tourists to travel in Yunzhou, taste food, find business opportunities and seek development. In the "Yellow Flowers Fragrant" mass cultural exhibition and performance activities, through singing, music, dance, recitation, instrumental music and other forms, to help the development of the yellow flower industry. In addition, the district also fully supports the literary creation of "Volcano Red, Yellow Flower Yellow" and the film shooting of "Yellow Flower Love" to further promote the deep integration of culture and tourism.

"Using flowers as a medium, cultural tourism to set up a stage, and industry singing.". The rich content and diverse forms of cultural tourism activities are the vivid practice of developing the cultural tourism industry in Yunzhou District. In the future, the district will continue to leverage huanghua to explore new models for the development of tourism value of the yellow flower industry, actively develop new projects that meet the needs of the tourism market, and seek the organic integration point between the yellow flower industry and the cultural tourism industry, so that the yellow flower industry will bloom with new brilliance on the road of rural revitalization.