Where is the source of Chinese liquor? Did it originate 3,000 years ago, or 6,000 years ago, or earlier and more distantly?
In the autumn of 1982, a Jinzhong archaeological team composed of archaeologists from the State Administration of Cultural Heritage, the Shanxi Provincial Bureau of Cultural Relics, the Institute of Archaeology and Jilin University came to the site of Xinghua Village in Fenyang, Shanxi Province, and conducted field investigation and trial excavation of this land.
After excavations, as well as the excavation of physical objects such as small-mouth pointed urns, archaeologists believe that the ancestors of Xinghua Village began to master the primary technology of artificial winemaking at least 6,000 years ago.
Ma Xiuyin, deputy research librarian of the National Museum of China, once pointed out that this found physical evidence for the origin of Chinese culture, and also unveiled the veil of China's famous wine Fenjiu.
During the Southern and Northern Dynasties 1500 years ago, the people of Xinghua Village improved their winemaking technology and formed a unique "sake" process in the country, completing the cross-era transformation of "turbid sake" to "sake".
In the Tang Dynasty 1300 years ago, on the basis of Fen sake, the winemakers in Xinghua Village continuously improved their craftsmanship and quality, began to use solid mixtures, distilled to extract wine, and used Daqudi tank fermentation, completing the leap from rice wine to liquor quality, and stereotyping the basic process of Chinese liquor.
During the Kangxi Dynasty 300 years ago, the Qing Dynasty official Shangshu Song Ji organized a banquet known as the "China Fenjiu Poetry Society", and the poets drank and sang and left many famous pieces. This is the first time that Fenjiu, as a National Liquor, has been listed in the Hall of Elegance and included in the "Four Libraries of the Whole Book", and Fenjiu has begun its 300-year brand history.
Long history, years passing.
Fenjiu uses its own spirit of daring to fight and innovate to create the "Fenjiu Model", which has become an industry benchmark and led the development of the industry. In 1994, Fenjiu, as the first listed liquor company in China, shook the entire Chinese liquor industry.
Fenjiu's 2020 performance report shows that it will achieve operating income of 13.996 billion yuan in 2020, an increase of 17.69% year-on-year. In 2020, Fenjiu will continuously enrich the product matrix and increase the number of high-end products to consolidate its brand power, while accelerating the channel reform, strengthening terminal price control, and supporting the release of brand value.
It is the reform that has given Fenjiu a more powerful "engine". The new development pattern with the domestic large cycle as the main body and the domestic and international dual cycles promoting each other has pointed out the direction and ideas for the development of Fenjiu.
In the past and the present, Fenjiu has also steadily moved forward in the inheritance and continues to tell its own story.
In recent years, Fenjiu Group has been committed to building a Fenjiu cultural scenic spot and promoting the Fenjiu culture.
In 2020, Fenjiu will comprehensively build the overall structure of the "2+2" brand, deeply integrate the "culture" and "quality" of Fenjiu, implement the strategy of "living culture", and continuously enhance the cultural influence of Fenjiu. Participate in spring sugar, autumn sugar fair, the 15th China International Wine Industry Expo, Shanxi brand Silk Road line and other activities, high frequency and multi-point display of fenjiu image.
Recently, the 5th Fenjiu Apricot Blossom Festival opened in Shanxi Fenyang Apricot Blossom Village. Li Qiuxi, secretary of the party committee and chairman of the board of directors of Fenjiu Group, said that the cultural tourism industry is one of the six major sections of Fenjiu, and it is necessary to fully promote the integration of culture and tourism and accelerate the construction of the tourist destination of Daxinghua Village.
Zhang Chunsheng, chief economist of Fenjiu Group and chairman of Shanxi Xinghuacun Cultural Tourism Co., Ltd., said that Fenjiu Group will accelerate the development of Xinghuacun cultural tourism construction, spread Fenjiu culture, and fully promote the development of cultural tourism in the province.
The hometown of the soul of wine, the hometown of apricot blossoms, invites you to enjoy the flowers and wine together, and meet the spring light. (Author: Zhang Xiaoyu)
Source: China News Network