The launching ceremony of the "Entering the First Workshop of Fenjiu - National Mainstream Media Raw Grain Base Line" was held in Xinghua Village, Fenyang, Shanxi

The breeze announces the good news, and the mountains are drunk and autumn. On the morning of October 9th, the launching ceremony of the "Walk into the First Workshop of Fenjiu - National Mainstream Media Raw Grain Base Line" was held as scheduled in Xinghua Village, Fenyang, Shanxi.

Li Qiuxi, secretary of the party committee and chairman of the board of directors of Fenjiu; Guo Yufu, secretary of the party committee and president of Shanxi Daily Newspaper Group; Hu Jian, director of the Shanxi branch of People's Daily; Ju Zhen, secretary of the party committee and chairman of Shennong Science and Technology Group Co., Ltd.; Tan Zhongbao, deputy secretary of the party committee, vice chairman and general manager of Fenjiu; Li Jianguo, deputy secretary of the party committee, vice chairman and general manager of Shennong Science and Technology Group Co., Ltd.; Ren Lingjie, member of the party committee and deputy editor-in-chief of Shanxi Daily Newspaper Group; Gao Zhiwu, secretary of the Fenjiu Discipline Inspection Committee and supervisor; and Chang Jianwei, deputy general manager of Fenjiu Li Mingqiang, deputy general manager of Fenjiu and chairman of the trade union, Liu Weihua, full-time deputy secretary of the party committee of Fenjiu, Zhang Chunsheng, chief economist of Fenjiu, Li Jun, deputy general manager of Fenjiu, and Li Chenggang, deputy general manager of Fenjiu, attended the event.

The event "online + offline" was launched simultaneously, and 70 national mainstream media such as People's Daily, China Daily, Xinhua News Agency, People's Network, Beijing Daily, Henan Daily, Zhejiang Daily, Shaanxi Daily, China Net, Caijing Net, Beijing News, Cover News, Yanzhao Metropolis Daily, etc. were invited to enter the Fenjiu Raw Grain Base and experience the green ecological charm of Fenjiu at close range. Online, 70 national mainstream media and new media platforms, such as China News Service, People's Photography Daily, Xinjiang Daily, China Quality Daily, Yunnan Daily, Liaoning Daily, Jiangxi Daily, Fujian Daily, Guizhou Daily, Sanqin Metropolis Daily, Qilu Evening News, etc., are invited to jointly explore the passwords of Qingxiangfen wine, cultural Fenjiu and green Fenjiu by using cloud-based live broadcasting and online participation.

From a grain to a touch of fragrance, start the fantasy journey of the first workshop of Fenjiu

Walking into the series of activities in the first workshop of Fenjiu is an immersive experience, so that friends participating in the activities can personally see, perceive and experience the "living culture" of Fenjiu, and then promote the "five cans" brand experience that allows consumers to be "considerable", "audible", "perceptible", "touchable" and "tasteable".

At the launching ceremony, the "Fenjiu" sign-in card formed by the combination of sorghum seedlings was unique and novel, and the guests left their own travel marks; a group of Fenjiu craft flow charts told the innovation and development of Fenjiu brewing technology; a long scroll of culture spread out to jointly feel the journey of Fenjiu culture...

Li Qiuxi, secretary of the party committee and chairman of the board of directors of Fenjiu, said in his speech that as a "sample" of state-owned enterprise reform in Shanxi Province, Fenjiu is bound to actively respond to the call of the state, integrate into the new development pattern of "double circulation", seize the development opportunity period brought by digital transformation and carbon peaking and carbon neutral strategic layout, contribute to the rise of the country and national rejuvenation, and shoulder the responsibility of the new era.

"Joining hands to hold this 'Walking into the First Workshop of Fenjiu - National Mainstream Media Raw Grain Base Line' activity is a useful attempt by the Party Newspaper and Fenjiu Group to further deepen cooperation and achieve mutual benefit and win-win results." Guo Yufu, secretary of the party committee and president of the Shanxi Daily Newspaper Group, said that as an organ newspaper of the provincial party committee, Shanxi Daily has always paid close attention to the dynamics of the reform and development of the Fenjiu Group, and has extracted a lot of news materials and launched a series of excellent news works such as "The Fenjiu Dream of the "Old Zhao Gong"". We will concentrate our superior forces to tell the story of the Fenjiu brand more vividly and deeply and systematically, share the transformation experience of Fenjiu, follow up the reform practice of Fenjiu, and contribute to the fragrance of the millennium famous wine in China and the world! ”

In recent years, Fenjiu has actively focused on the major decision-making and deployment of the provincial party committee and the provincial government on driving the planting of raw grain in Shanxi and promoting the strategic cooperation between Jin and enterprises, giving full play to the requirements of the strong and powerful joint advantages of provincial state-owned enterprises, and on June 19, it signed a strategic cooperation framework agreement with Shennong Science and Technology Group, in line with the principle of "resource sharing, complementary advantages, win-win cooperation, and joint development", relying on Shennong's modern seed industry, smart agriculture, capital operation and other advantages carrier platform, to create a high-standard, high-quality winemaking sorghum planting base. Cultivate first-class new varieties of winemaking grain, and jointly drive more peasants to increase their income and become rich.

Ju Zhen, secretary of the party committee and chairman of Shennong Science and Technology Group Co., Ltd., said that since the beginning of this year, Shennong Technology Group has built 150,000 mu of sorghum bases in 9 counties (cities and districts) such as Shuocheng, Shanyin, Yuanping and Taigu, with an expected output of 75,000 tons and an area of 500,000 mu within 5 years. At the same time, it will also cooperate with Fenjiu Group to promote 1 million mu of new varieties of winemaking sorghum within 2 years, providing high-quality raw grain guarantee for creating a "healthy Fenjiu fragrance world".

In order to express to all sectors of society the strict requirements of Fenjiu for the quality of raw grain, and in order to enhance the trust of consumers in the quality of Fenjiu, at the event site, Fenjiu invited An Feng, editor-in-chief of the Beijing News, Zhao Binghui, editor-in-chief of Nanfang Daily, and Lin Chen, executive deputy editor of the Sankei Channel of the Financial network, to become the "Fenjiu Raw Grain Quality Experience Officer" to supervise the raw grain quality of Fenjiu and speak for the raw grain quality of Fenjiu. Tan Zhongbao, deputy secretary of the party committee, vice chairman and general manager of Fenjiu, Li Jianguo, deputy secretary of the party committee, vice chairman and general manager of Shennong Science and Technology Group Co., Ltd., and Wang Xiuzi, member of the standing committee of the party committee and deputy editor-in-chief of Dazhong Daily Newspaper Group, jointly presented the honorary certificate of "Fenjiu Raw Grain Quality Experience Officer" to the representative media.

Subsequently, Tan Zhongbao, deputy secretary of the Party Committee, vice chairman and general manager of Fenjiu, presented the flag to the national mainstream media interview group and the national mainstream media interview group, and Ren Lingjie, member of the party committee and deputy editor-in-chief of Shanxi Daily Newspaper Group, received the flag.

"Here, we have seen the continuous exploration of Fenjiu from the establishment of the factory for more than 70 years; we have seen the development process of Fenjiu from the establishment of Baoquan Yilao Workshop in 1875 for more than 140 years; we have seen the long culture and excellent craftsmanship of Fenjiu for more than 6,000 years; and we have seen the creative transformation and innovative development of Fenjiu's culture for more than 6,000 years." Ma Yunyan, director of the industry department of the Global Times, said that the Global Times will gather its multi-platform superior resources to further excavate the deep connotation of Fenjiu, which begins with culture, loyalty to quality, and responsibility, and "tell a fenjiu story with historical depth, spiritual height, cultural concentration and brand reputation" to global readers.

Finally, Li Qiuxi, secretary of the Fenjiu Party Committee and chairman of the board; Hu Jian, director of the Shanxi branch of the People's Daily; Guo Yufu, secretary of the party committee and president of the Shanxi Daily Newspaper Group; Ju Zhen, secretary of the party committee and chairman of the board of directors of Shennong Science and Technology Group Co., Ltd.; Tan Zhongbao, deputy secretary of the party committee, vice chairman and general manager of Fenjiu; Li Jianguo, deputy secretary of the party committee, vice chairman and general manager of Shennong Technology Group Co., Ltd.; Gao Zhiwu, secretary of the Discipline Inspection Committee and supervisor of Fenjiu, came to the stage and jointly poured qiong pulp into the dry ice starter and announced that "entering the first workshop of Fenjiu—— The national mainstream media raw grain base line activity was officially launched.

During the event, the group will walk into the Fenjiu brewing workshop, fenjiu museum, and fenjiu raw grain base to carry out a fantastic journey from one grain to a touch of fragrance, more deeply understand the quality characteristics of Fenjiu, cultural heritage and the vivid practice of Fenjiu Group in building an ecological circulation industrial chain, further enhance the brand awareness and affinity of Chinese famous wines, and inject new vitality into the all-round promotion of high-quality development in Shanxi Province.

From the field to the table, Fenjiu strives to be the vanguard of low-carbon green development

Quality is the foundation of Fenjiu.

A sorghum grain, from the original ecology of the field into the factory to a bottle of Fenjiu products into the market, to go through 36 large links of monitoring, 183 quality control points testing, to meet 2182 established standards. "We have controlled the quality of raw grain with high standards and strict requirements from the source, ensured that consumers can drink the 'cleanest and most hygienic' green Fenjiu, demonstrated the top ingenuity quality of Qingxiangfen liquor, and led the green and healthy development of the liquor industry." At the launching ceremony, Li Qiuxi, secretary of the party committee and chairman of Fenjiu, said.

Fenjiu's green raw grain base is the first workshop for Fenjiu production, the beginning of the layout of the entire industrial chain of Fenjiu, and the forefront of the chinese wine soul belief.

In recent years, Fenjiu has taken "organic, green, ecological and circular" as the concept, with the goal of "building a whole industrial chain of winemaking production", with the liquor industry as the leader, with the development of circular economy as the direction, in accordance with the development ideas of forward-backward integration and "from the field to the table", relying on the organic dry farming technology of Shanxi Province, through the Qinxian beef cattle farm invested by Fenjiu, the distilled distiller's lees and the Qinxian Fenjiu sorghum planting base are combined to promote the improvement of "sorghum winemaking - lees cattle raising - cow manure fertilizer return to the field - sorghum planting" ecological cycle industry chain.

It is understood that the Fenjiu ecological circulation industry chain project is an important arrangement and deployment made by the company's party committee, board of directors and managers from the height of the strategic development of Fenjiu. After several years of operation, Fenjiu has formed a closed loop from planting, winemaking, breeding, straw and cow manure fertilizer return, and the exploration of the ecological cycle industrial chain combined with breeding and breeding has achieved initial results, realizing the double promotion and double improvement of raw grain quality and beef cattle quality, maximizing resource utilization and achieving carbon neutrality, which is an effective practice of the extension of the Fenjiu industrial chain.

"We will firmly adhere to the strategic positioning of 'Chinese wine soul, living as the soul', benchmark world-class enterprises, continue to build Fenjiu into the world's first cultural wine, pioneering and innovative, great ambitions, strengthen brand building, and continuously enhance the social influence and reputation of Fenjiu, so that Fenjiu's living culture will continue to live." Li Qiuxi, secretary of the party committee and chairman of Fenjiu, was full of confidence.

Quality is the life of Fenjiu, and the pursuit of quality is endless. From raw grain control, process inheritance to strict adherence to standards, Fenjiu people will always have a reverence and yearning for nature, adhering to the persistence and pursuit of green concepts, adhering to the original intention and promise to consumers, striving to be the vanguard of low-carbon green development, and offering high-quality wines to the world.

(Yandu Rong Media)