On July 31, the topic #Zhou Yangqing admitted to his love affair with Luo Hao #was on Weibo's hot search list.
Zhou Yangqing was once the girlfriend of entertainment star Luo Zhixiang, because the "hammer" ex-boyfriend Luo Zhixiang is a master of time management, and her emotional situation has always been concerned by netizens, and some netizens have speculated that her new boyfriend is Luo Hao.
In the variety show "Daughters in Love 4", Zhou Yangqing finally admitted that he was in love with Luo Hao, the son of Hollywood founder Luo Hong. Currently, Luo Hao serves as the CEO of Hollyoaks.
"His family runs a cake shop. Before I met him, I loved eating their half-cooked cheese. Zhou Yangqing said.
The Red Star Capital Bureau found that the semi-cooked cheesecake that Zhou Yangqing liked to eat was actually a product developed by Luo Hao and his brother Luo Cheng after the crisis in Hollywood, and his brother Luo Cheng went to Japan to "Three Gu Maolu".
14 years ago, it has sold 1.6 billion yuan a year
The founder only loves photography, and his two sons "save the family business"
Hollyoaks was founded by a son who wanted to celebrate his mother's birthday.
In 1992, at the age of 25, Luo Hong wanted to celebrate her mother's first birthday after retirement, but she could not buy a satisfactory cake. So he came up with the idea of opening a cake shop, which was opened for 29 years, and Holley Lai also became the largest baking chain in China.
Since 1999, Holley Lai has adopted the "co-founder internal franchise system". That is to say, the national Holly Lai is divided into multiple areas, and the co-founders can operate independently in a certain area, but the Holly Lai brand belongs to Luo Hong himself.
This system can be said to be one of the sharp weapons for the continuous expansion of Holly.
According to the interface citation data, in 2007, Holly's annual income was about 1.6 billion yuan, with nearly 800 stores in more than 60 cities across the country, selling 30 tons of cakes and bread every day, and selling 200,000 tons of mooncakes every year.
After Holly Lai became one of the top bakery chain enterprises in the country, Luo Hong's focus was once placed on photography and became a "hand-throwing treasurer". Red Star Capital Bureau noted that his username on Weibo is @photographer Luo Hong, who often shares his photographic works.
However, as more and more new brands appear in the baking market, Hollyoaks has also ushered in a crisis. On September 1, 2014, the State Food and Drug Administration announced the supervision and sampling information of the Mid-Autumn Festival mooncakes, among which the mooncakes of Hollywood were found to be unqualified.
It was also in this year that Luo Hong's two sons, Luo Hao and Luo Cheng, joined Holly.
According to media reports, Luo Hao's organizational skills are strong, Luo Cheng is good at design and planning, and the two cooperate tacitly, so that Luo Hong has more time to play photography. Without touching the quality and customer experience, Hollywood's upgrade was left to his two sons to "toss".
For the results of the "tossing" of the two sons, Luo Hong once commented to the media that they made a qualitative leap in hollywood's store image and product innovation.
Zhou Yangqing likes to eat semi-cooked cheese
Luo Hao and his younger brother "Three Gu Maolu" developed it
Interestingly, the semi-cooked cheese that Zhou Yangqing likes to eat is the product launched by Luo Hao and his younger brother Luo Cheng after joining Hollywood.
In 2014, Luo Hao and Luo Cheng traveled to Japan and found a famous sweetsmith from Tsukuba City, Japan, Mano Nakayama. In order to persuade Mano Nakayama to help Holly develop the product, the two traveled to Japan three times, and finally persuaded each other.
In 2015, semi-cooked cheese was officially promoted in Hollywood stores. According to media reports, only one channel of Tmall's official flagship store, the monthly sales of semi-cooked cheese in the off-season are about 40,000 boxes, and the sales volume in the peak season is about 100,000 boxes.
To this day, semi-cooked cheese priced at 42 yuan / box (5 pieces per box) is still one of Hollywood's most popular products. After Zhou Yangqing announced his relationship, netizens ridiculed: "Good envy, there will be free half-cooked cheese to eat in the future." ”
In addition to semi-cooked cheese, Hollywood has not only launched many new products in recent years, but also launched co-branded products with brands such as Heytea and Ah Hua Tian.
Among them, the joint product of Hollyo and Xicha, succulent grape Edelweiss cheese, quickly became an Internet celebrity-level explosive product as soon as it was launched. According to public information quoted by Beijing Business Daily, in the Hollywood Tmall flagship store, this product has brought more than 740,000 pieces and 4.1 million pieces of sales to the full range of Hollywood"s "Edelweiss cheese" products.
Red Star Capital Bureau found that since the beginning of this year, Hollywood has also cooperated with Radio Lane Hotpot, Bubble Mart, Line Friends, Lele Tea and other cooperation to launch joint products. According to statistics, from October 2019 to June 2020, Hollyo and 6 brands/iPs launched more than 20 joint brand new products.
Behind the crazy joint name is Hollywood's determination to please young people. It can be said that since 2014, Hollyoaks is becoming younger and closer to the younger generation of consumers.
Hollywood after the brand upgrade
Can we maintain a competitive advantage by restructuring and closing stores?
In fact, all the changes began the year luo hao and Luo Cheng joined.
Luo Hong once said in a letter to customers, "In 2014, Holley Lai began to work on brand upgrading. This year, Hollylais has celebrated its 22nd anniversary, a new era has arrived, it is an era of quality..."
By 2017, Hollyoaks took the lead in establishing a new standard for brand management in Beijing, including store decoration standards, product quality standards, service quality and store staff image standards, and required that all Hollywood bakery chains across the country must implement this standard.
There are precincts of good profits to meet this standard. In 2018, Luo Hong and a number of brand co-founders renegotiated to retain stores that could implement high standards and close stores that had difficulty in implementation.
At the same time, the internal franchise system of co-founders, which has been implemented for 19 years, was lifted. Since the second half of 2018, Hollyoaks has successively changed its name in some cities and used a new brand name, which is a new brand created by the former co-founders.
This has also been interpreted by the outside world as "Holly to split the family" and "infighting in the founding team".
Shenwan Hongyuan once pointed out in the research report that the following travel caliber calculation, the terminal scale of the baking industry in 2020 will reach 235.8 billion. However, due to the difference in the competitive dimension and positioning consumption scenarios of each link, the overall pattern of the industry is very fragmented.
Red Star Capital Bureau noted that whenever a product launched by Holley Goes viral, there will be other competitors who quickly follow up to launch similar products. In the case of semi-cooked cheese, brands such as Andrewson have also launched similar products.
Not only are they new, but it is not difficult to find other brands for joint branding. According to Beijing Business Daily, Paris Beteme has reached a strategic cooperation with Universal Pictures' IP, and will jointly launch joint cooperation products in the future.
From explosive new products to joint names, other brands have learned the same tricks, and Holly Lai has left the former winning weapon - after the internal franchise system of co-founders, can it continue to maintain a competitive advantage in the industry?
Red Star News reporter Yang Peiwen
Intern Editor Yu Dongmei
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