Wealth gossip, gossip wealth, wealth figures, we focus on the "most profitable fat man" Ma Dong today.
This summer, because of Ma Dong, to be precise, because of a band show he did, some people who played music and "couldn't feed themselves" began to skyrocket in value.
Of course, it is also because of this show that Ma Dong took off the hat of "Strange Story" and replaced Luo Zhenyu as the "most profitable fat man" among "intellectuals".
The "second generation of stars" in the cross-talk industry
Well, now when Ma Dong is mentioned, everyone may think of entertainment and funny, but many people do not know that Ma Dong is actually a "star second generation". Born in 1968, he is the only son of the cross-talk master Ma Ji.
Ma Ji, the master of cross-talk, everyone must be familiar with it, Feng Gong, Jiang Kun, Huang Hong, etc. are his apprentices. Ma Dong, who grew up with his father's aura, was often "forced" by teachers and classmates to say crosstalk, but because of his father's opposition, he did not eventually embark on the road of crosstalk.
At the age of 16, he was sent by his family to study in Australia to study computers, and after graduating from college, he stayed there as an itman. By chance, he saw a talk show hosted by Taiwan's "famous mouth" Hu Gua, and he was immediately fascinated and decided to return to China and change careers.
Although his decision was strongly opposed by his father, he resigned from his ten-year job as a "code farmer" in 1996 and returned to Beijing to be admitted to the Beijing Film Academy majoring in television.
Later, by chance, he joined the "There is something to say" column group of Hunan Television Station as a host, and Ma Dong was 30 years old at this time. It was from this time that he began to realize that "the background of life is sadness."
Hurt "journalistic ideals"
At that time, ma Dong's "There Is Something to Say" column was listed as the "Troika" of Chinese talk shows alongside "Tell the Truth" and "Three-in-One", and the content mainly focused on social issues such as rural areas, migrant workers, and abandoned children, but it was completely suspended because it repeatedly touched the political high-pressure line.
At the final notice meeting, Ma Dong cried, because he was not only the host of this program, but also the planner of the theme of this program, he had quarreled with the director for the selection of the topic many times, and also ran to the computer room to cut the film many times in order to retain the true point of view, but in the end he did not expect that because of his "radicalism" to bring irreparable harm to the program team. Afterwards, he recalled that he had matured since then.
After maturing, Ma Dong came to CCTV and successively served as the host of "Challenge Host" and "Cultural Interview", adapting to variety shows that he did not like, and also doing his favorite cultural programs. After that, from the host to the producer to the general director of the Spring Festival Gala, he did a smooth job on CCTV, so that his later departure became the most incomprehensible thing for everyone.
But he responds to the outside world that he just wants to seek change and achieve character freedom. So, the first thing to do when you leave CCTV is to throw away all the black suits.
Now just a businessman
At the end of 2012, Ma Dong joined iQIYI as chief content officer, and later produced the phenomenon-level program "Strange Story". The number of hits on the first day of "Strange Story" exceeded one million, and the total investment in the title of the first season was 50 million, setting a record for the highest title income of Internet variety shows at that time.
It was also in this show that Ma Dong completely subverted the image of the "black suit", wearing a Scottish skirt and white stockings, and then cut his eye bags, which was labeled "entertaining" by the outside world, and was also ridiculed by some as "cynicism".
But he didn't care, he said I'm just a businessman now. As early as September 2015, he led the team of "Strange Story" and founded an Internet content production company, Miwei Media.
After a round of financing, Miwei Media was valued at 2 billion, and before the financing, Miwei had already begun to invest in other projects. At present, the hottest concepts, such as Internet celebrity, live broadcasting, knowledge payment, etc., Mi Wei has not missed, and even the development system model that only large companies have, it has taken shape.
Some time ago, Guo Degang talked about Ma Dong, saying, "He is a capitalist among us, and he can be regarded as one of us who lives clearly." "You can see that he cleverly plays fancy verbal ads on the show, pleasing both advertisers and viewers.
From this perspective, Ma Dong has successfully completed the transformation from a media person to an entrepreneur.