"Miss Du's Cool Leather Shop" officially announced its name as "Miss Du in the Northwest"

　　Recently, due to the upgrading of brand strategy, the brand "Miss Du's Cool Leather Shop" officially announced its name as "Miss Du in the Northwest", focusing on excavating authentic northwest traditional snacks.

　　As we all know, an easy-to-understand, easy-to-remember, unique brand name has always been an important part of brand building, and a good brand name is more conducive to the dissemination and development of brand image. Previously, Miss Du's cold leather shop would make people mistakenly think that the dishes were limited to the cold skin products, and the name was not concise enough. After this brand upgrade, the newly renamed "Miss Du in the Northwest" is easier to associate than the original name with the traditional snacks we are doing in the northwest, which strengthens the recognition of the brand, deepens the memory point of the brand, highlights the positioning of the brand, and makes the brand effect get the greatest increase.

Miss Du logo in the Northwest

　　The upgraded "Miss Du in the Northwest" strategic direction, project support, and franchise fees will remain unchanged, and will continue to uphold the company philosophy of "always starting a business and embracing change", and be more refined at the level of strategy, brand, product, team, etc., restore the original northwest flavor, provide more diners with a value-added dining experience, and work together with franchisees to achieve higher quality win-win development.

　　With excellent product quality, scientific and reasonable product structure, professional operation team and perfect management system, "Miss Du in The Northwest" has developed into a well-known catering franchise brand. Although affected by the epidemic, it still did not stop Miss Du's development momentum, and more than 50 new franchise stores have been opened in 2020.