Yang Rui, Chief Architect of Tencent Cloud Industrial Internet: People-centered Digital Transformation Practice of Tencent Enterprises

On July 8, the Navigator Summit, hosted by HRA, was held in Beijing.

Yang Rui, chief architect of Tencent Cloud Industrial Internet, delivered a keynote speech, and on the topic of "people-centered", Yang Rui took Tencent as an example and made many arguments around other cases. Yang Rui said that after Tencent proposed a new development direction in 2018, it has made great adjustments in terms of implementation path, organizational structure and strategic objectives, such as business group construction and self-positioning conversion.

He also gave an example of the changes in the global market capitalization top 10 companies, from the past resource-based and monopoly-type companies dominating the list to the current Internet track enterprises leading, this trend highlights the importance of digital transformation, and also represents that Tencent has not made a mistake in making a decision to change. On the basis of digital transformation, Yang Rui proposed the concept of "system cloudification" as the basis for enterprises to seek breakthroughs and innovation in the future, in addition to the application of core technologies, digitalization should also be used as a tool to promote enterprises and HR to work better.

Digitalization is not only a tool, but also a kind of thought, with the help of it to do the efficiency revolution is the essence, Yang Rui believes that the empowerment tools are essentially efficiency improvement, to help everyone use new technologies, new tools and tools to bring new experiences, liberate productivity, let people do more meaningful things, the most fundamental is still people-centered.

The following is the core content of Yang Rui's speech.

Everyone's understanding of Tencent may stay on the C-end business, the WeChat used every day, the games played in the entertainment process, and the Tencent video used in the process of watching the drama, these are Tencent products.

Since the establishment of Singles' Day in 1998, Tencent has been doing C-end Internet for more than 20 years. Three things have been done in the field of the consumer Internet, establishing connections between people, connections between people and digital content, and connections between people and services.

However, after 2018, Tencent carried out organizational changes, proposing the concept of deeply cultivating the consumer Internet and embracing the industrial Internet. The essence is that digitalization has gone from technology companies and Internet companies to traditional enterprises, and the majority of all enterprises. In view of this vision, Tencent should achieve the connection between people and things, things and things, people and systems, and systems and systems, and ultimately build a world where everything is interconnected.

At the same time, the execution path also needs to shift from the C-end to the B-end enterprise, assume the role of assistant, and propose to be a digital assistant for all walks of life.

The goals of digital assistants include moving towards being connectors, toolboxes, and ecological builders. Through a large number of tools and technologies, such as public accounts, mini programs, mobile payments, social advertising, enterprise WeChat, Tencent Cloud's cloud computing, Internet of Things, big data, artificial intelligence and a series of early accumulation, let them play a role and become the basis for Tencent's transformation.

In response to the strategic change, Tencent has also made internal changes, adjusting the organizational structure into six major business groups: TEG, WXG, IEG, PCG, CSIG and CDG. Among them, the CSCG department is Tencent Cloud, and the accumulation of all its technologies is a technical base for digital services and empowerment for all walks of life.

Through the technology ecology of Tencent Cloud, the official account and enterprise WeChat have built a complete foundation for enterprise digitalization. Let the enterprise users it serve, on the basis of tencent to do business innovation and research and development.

Tencent Cloud is also very strong in terms of capabilities, Tencent is the first domestic cloud manufacturer to 100T bandwidth, 1 million servers enterprises. This means that in the context of enterprise digitalization, the business expansion of cloud vendors comes from the real demand for "cloud" from traditional enterprises.

For example, during the epidemic last year, the number of Tencent conference users surged, in order to connect the entire society, Tencent urgently expanded 100,000 cloud hosts within 8 days, why can these 100,000 cloud hosts expand within 8 days? The reasons all come from the underlying cloud capability building.

Tencent will also build a digital ecosystem, hoping to combine the basic technical capabilities and ecology of Tencent Cloud. In terms of business, it also forms a strategic consortium with many top companies in the industry to promote business and serve the digitalization of society.

In fact, the epidemic has also taught everyone a good lesson in digitalization, this big reshuffle, how to survive traditional enterprises, and even evolve into a more advanced digital enterprise, is the direction that needs to be considered.

The top ten companies in the world by market capitalization in 2009 were resource-based and monopolistic companies. But a decade later, the top 10 companies by market capitalization in the world in 2019 have become represented by technology and digitalization, such as Apple, Amazon, Google, and China's Tencent.

Under the background of great digitalization, the organizational situation of enterprises has undergone earth-shaking changes, the staff structure is changing, the way of working is changing, the business model is changing, the only certainty is that we have been changing, so we believe that digitalization is a high degree of integration of organization, business and technology.

Business is at the core, what is the future of business? Intelligent operation, intelligent management, new technologies in business, big data, artificial intelligence... These are our future businesses, for these businesses, we need to build a strong system, that is, to do cloudification and extension on the system, to do the Internet of Things and artificial intelligence, the core idea of these initiatives is to take the cloud as the core of the architecture.

Now we see that there are many traditional enterprises that are also recruiting a large number of IT and Internet people, why? Instead of recruiting these people to talk about how to digitize, companies have done a lot of digital work and need to get the system and the business up and running.

The essence of digital transformation is actually the revolution of efficiency, how to quickly reach users, quickly find channels, find stores, find upstream supply chains, this is the revolution of links. In addition, it will bring a large amount of data precipitation, and the efficiency and ability to process data will also be revolutionary.

For businesses, digitalization brings a revolution in decision-making efficiency. Decisions may have come from reporting layers of reports and leaders patting their heads, but now more and more modern enterprises make decisions come from data.

The breaking point of digitalization is in people, which need to be people-centered, and there may be several levels of people-centered.

The first level, employee-centric, should strengthen the skills building in data, connectivity, and technology.

Data analysis people, traditional enterprises need, and in addition to them, now HR itself may also understand data analysis, such as we originally used Excel to do reports, now can not use new technologies to collect more data from more dimensions to better promote the work.

Connecting, through the ability to connect, more widely reach the people you want to reach, such as the recruitment websites we use in the HR recruitment process now, are actually doing the connection thing.

How can the skills of technology, talents be applied to the work? The solution is multiple versatility, data analysis, user operations and technology all need to be understood, HR helps these traditional enterprises to do digital, need to consider these aspects.

The second level, user-centric, Tencent can connect to almost all people in China through WeChat and enterprise WeChat. Hr should also consider whether recruiters and their skills can help employers build connections, connect employers and end consumers, and let him know where consumers are and how the business will grow.

Whether it's employee-centric or user-centric, it's ultimately people-centric. So in the digital age, the rigorous goal of HR's role is six points:

1, provide a more comprehensive business analysis, let the boss know why to recruit such a person, where such a person is, how to recruit, how to attract him.

2. Help organizations make better business decisions.

3, improve the effectiveness of organizational collaboration, may be the original HR is more recruitment and management, the future HR should be more of a service, how to serve our employees, in essence, is how to improve the efficiency of collaboration.

4. Enhance employee experience.

5, stimulate the ability of employees, the future of digital enterprises must be self-organizing, self-created enterprises, the stimulation of employee capabilities than you to develop a bunch of systems to manage more important.

6. Promote team agility. The original organizational structure may be a vertical top-down management structure, but the future enterprise should build a self-organizing, decentralized architecture, let the team manage itself and innovate independently.