"As an enterprise that has grown up in the past 40 years of reform and opening up, I have never wavered in my policy toward the party and the state." When interviewing Yan Qi, chairman of Chongqing Taoranju Food Culture (Group) Co., Ltd., she spoke straight to the point.
The spring of high-quality development of private enterprises has come
Yan Qi said that within a month, the general secretary mentioned the development of the private economy four times, and then Chongqing held a symposium for all private enterprises and a mobilization meeting to visit and serve private enterprises.
The determination and confidence of the party and the state in the development of the private economy are very strong, and our motivation is more sufficient. In the past, when it came to development, some people said "I am going to retire", and now when I talk about development, I am rolling up my sleeves and working hard.
The spring of high-quality development of private enterprises has come.
"The decision of the central authorities, private enterprises must actively face and support, every enterprise has difficulties, must make unremitting efforts to improve themselves, and solve the difficulties and problems faced by enterprises." As a member of the National Committee of the Chinese People's Political Consultative Conference for three consecutive terms, Yan Qi said: If the party has a call, enterprises will take action; as private entrepreneurs, we must not forget our original intentions, strive to do a good job in our work, and also develop high-quality development, and integrate the fate of enterprises into state decision-making.
She said that the state put forward high-quality development, in fact, consumers' consumption concepts are also changing, the catering industry to develop high-quality, is to seize the changes in consumer demand, "I will take rural revitalization as the long-term goal of enterprise development, will combine rural revitalization with precision poverty alleviation, and be an entrepreneur with feelings." ”
Build a Kimchi Town in China
From 5 tables from scratch, to the current enterprise group, Yan Qi said that what she has to do now is not to forget her original intention and work hard. Next, Tao Ranju wants to build a Chinese kimchi town in Banan.
"10 years ago, Tao Ranju made a base for pickled peppers and pickled peppers, and now, it is necessary to build a Chinese kimchi base." She said that this base should be built into a demonstration base for the revitalization of the new Taoran countryside. Promote local tourism, tourism agriculture, melon and fruit picking industry development, and turn the countryside into a city.
Yan Qi said that farmers need responsible entrepreneurs to lead them up, Tao Ranju as a demonstration base, farmers as an industrial base, and through order-based agriculture, they can lead farmers to get rich together.
Kimchi Town plans 1,000 acres of land, the initial site selection of Banan, is expected to be put into use next year. At that time, the tofu milk, pickles, and original agricultural products made by every household in the local area will be packaged into commodities, which will drive local farmers to increase their income.
In addition to local specialty agricultural products, alpine vegetables from Xiushan and Youyang and Chengkou can also be bought here to meet people's demand for high-quality agricultural and sideline products.
In the tourism area, in addition to the on-site melon, fruit and vegetable picking experience, Tao Ranju will also move the chef school to give children more experience and teach them to learn to cook.
It is understood that China's kimchi town also designed cliff hotels, Tujiazhai and Miaojiazhai to move these village cultures into the town, so that people can experience more ethnic minority cultural characteristics.
Yan Qi said that the project has been running for a year, and the general secretary's speech has further strengthened the confidence of enterprises.
Targeted poverty alleviation and vigorous development of rural revitalization
Yan Qi said that in the future, the development of Taoranju will combine rural revitalization with targeted poverty alleviation.
"I have poverty alleviation in Chengkou, Youyang and Xiushan, and every place must create innovative things to turn the countryside into a place that urban people yearn for." She said that through order-based agriculture, we should create a model for rural revitalization, precision poverty alleviation, and ten thousand enterprises helping ten thousand villages in a new era.
In the process of doing it specifically, it needs to be driven by industry.
Taoranju's 23 years of development has opened up the whole industrial chain, from the field to the table, Taoranju is committed to the construction of beautiful villages, and integrates the development of enterprises into it.
In recent years, Tao Ranju has explored a diversified development model. Not only to engage in the catering industry alone, but also to use the help of agricultural and sideline products and tourism to increase the added value of agricultural products and promote rural development.
She said that in the past, Tao Ranju was mainly a single restaurant, but now it is integrated into agriculture, turning agricultural products into commodities to become a good price.
Tao Ranju, a college student enrichment leader in Chengkou, provided him with a 200-square-meter, three-year rent-free space at Hong'en Temple, and he integrated local souvenirs from Chengkou to sell here.
Tao Ranju also sold strontium-rich and weak alkali natural mountain spring water strontium to the city, and has sold water worth 500,000 yuan so far, and this year's target is 1 million. Starting this year, Chengkou mountain chicken and old bacon have also begun to sell in Taoranju.
She said that the catering industry has opened up the entire industrial chain, and the future development is in the countryside. "It used to be bigger, but now it's a stronger company."
Now that the business model is changing and the labor cost is also changing, Tao Ranju must also respond to the call to bring Chinese cuisine and Chinese cuisine to the international market of the Belt and Road.
Chinese cuisine is a window, and next, Tao Ranju will bring Chinese cuisine to the world. At present, there are already interested partners in the United States and Vancouver, Canada, and it is expected to be implemented next year.
Upstream journalist Xu Ju photography Hu Jie