There is no other shortcut to success, but to be down-to-earth and move forward one link at a time. Yan Qi relied on this steadfastness to succeed step by step.
Born in November 1967, graduated from high school in 1984, and entered the Chongqing Ba County Branch of Chinese Bank as an accountant in 1985. In 1994, despite his family's opposition, Yan Qi quit his stable career and opened a small restaurant in Baishiyi Town, a suburb of Chongqing. The restaurant is small enough to set up only 5 tables. However, although the restaurant is small, it has a resounding name "Tao Ranju".
Yan Qi, speaking in a thick Chongqing accent, said that he had just started learning to do business, and business had been tepid. She wondered: How to attract customers with special services?
The budding horns are on the horizon
Soon, the opportunity came. A professor at Southwest Agricultural College has cultivated an artificially farmed ecological snail, which feeds on fresh vegetables and wild grasses and is an ecological food.
After Yan Qi got this information, he bought some snails and came back and repeated cooking experiments with the chef. "Together with the chef, I tried to make a variety of flavors of snails and then gave them to the guests to taste, so I repeatedly used thousands of pounds of snails."
In order to promote innovative dishes, Yan Qi personally gave spicy field snails to passers-by on the highway for free. The praise of customers spread ten, ten passed hundred, Yan Qi's small shop quickly expanded from 5 tables to more than 30 tables, and then more than 60, and the spicy field snail quickly became popular.
Spicy field snails have become taoranju's signature dish, and also won Taoranju a reputation. He earned the first pot of gold with "Spicy Field Snail", and Yan Qi was therefore crowned with the title of "Field Snail Girl". Nowadays, Tao Ranju under the leadership of Yan Qi has successfully completed the expansion plan of more than 50 chains in more than ten provinces and cities across the country, such as Chongqing, Chengdu, Wuhan, Beijing, Hunan, Henan, Guizhou, Xinjiang, Heilongjiang, Guangdong, Fujian, Hainan and so on, with an annual turnover of up to 2.6 billion. At present, it has developed into a large-scale private enterprise integrating catering, ecological breeding, breakfast fast food cold chain logistics and distribution, chain operation, leisure tourism, happy and beautiful countryside construction, ancient town courtyard-style characteristic hotel, catering vocational training school, energy and financial investment, group development, etc.
For more than 20 years, Taoranju has directly employed 20,000 employees, of which 95% are migrant farmers in the city, 70% are young people, and 65% are women. The industrial chain drives 100,000 jobs, and 1,000 new jobs are created every year. Annual sales of 2.58 billion yuan. The Group ranked fourth among the top 100 specialty catering brands in China, ranked first in the category of catering hotels (accommodations) in Chongqing's commercial circulation industry, and was one of the top 30 leading agricultural industrialization enterprises in Chongqing issued by the Chongqing Municipal Government.
Good at management, leading and winning
The superior management has made Tao Ranju win many battles. To survive and develop in China's catering industry, which is as strong as a cloud, it is not only a trick to be fresh, but more importantly, to be the first. In the catering business, Yan Qi always "only looks a little farther than others" and is a frontrunner. Yan Qi's success depends in part on her persistent character; the other part is derived from her unique insights, which are particularly important. Shrewd and fashionable Yan Qi has her own business philosophy and business operation mode, when other shopkeepers also focus on the price, Yan Qi values the taste and characteristics of the dishes; when people are committed to taste, she begins to consider the environment of the store; when the focus on the store environment becomes a trend, she is already trying green catering.
In 2009, the local Jiangbei District Forest Park was tendered to the outside world, with an area of more than 60,000 square meters. "Previously, the largest scale of Taoranju's single store was 3,000 square meters." 60,000 square meters is equivalent to 20 hotels, and all of them are gathered on the same street, "Yan Qi is moved!" After that, Yan Qi smashed 100 million yuan and won the forest park project in Jiangbei District in one fell swoop, named "Taoranju Grand View Garden", all of which were antique architectural styles, "ancient city buildings, stilt houses, wooden arches, dock streets." More than 20 stores all adopt misplaced operations, such as "Old Chongqing" focusing on bashu spicy flavor, "Ama Zhai" focusing on Tujia cuisine and Miaojia cuisine, and "Flower in the Bowl" with a light taste and specializing in fish. The Big Mac is the Big Mac, and the revenue in the first year reached 100 million. In 2011, annual sales exceeded 2.2 billion.
In addition to creating the brand of TaoRanju, Yan Qi also launched a catering brand covering high-end, high-end and low-end, high-end will launch "accompany the capital 1937 mansion dish", the middle range is Tao Ranju, and then launched "Two Rivers Water Hot Pot", "Two Rivers Water Coarse Tea Light Rice"; In addition, it is even more sword-and-arrow packaging of Qingdao Food Network, and has successively entered the community to create a three-dimensional catering kingdom.
In the fierce market competition, Yan Qi has always been one step ahead, which is also the experience that Tao Ranju has always been proud of in the catering industry.
She is good at seeking change, innovation, the pursuit of sustainable development of the whole industry chain, more than 20 years, Yan Qi in addition to creating Tao Ranju this catering aircraft carrier, is also a responsible and responsible entrepreneur, she supports employment, donations to fund education, poverty alleviation, enthusiasm for public welfare, in various social welfare undertakings to dedicate spring bud love! She is an amazing Yu shang!