Yan Qi, chairman of Taoranju: Upgrading files and innovative measures to mobilize citizens' enthusiasm for catering consumption

On the 25th, at the Chongqing Entrepreneurs' Forum, Yan Qi, chairman of Chongqing Taoranju Group, said that Taoranju overcame the dilemma of nearly 100 stores closing at the beginning of the epidemic, actively promoted the upgrading of enterprises, made efforts to innovate business, established food distribution companies, provided delivery services for more than 100 catering enterprises and 195 community convenience stores, and set up 5 new "Taoranju handmade bags" to actively explore new business models through online ordering and "zero contact" distribution. At present, the company's business has recovered 80%, and future development can be expected.

Strengthen business innovation and cultivate new opportunities in overcoming the impact of the epidemic

It is understood that Taoranju started from 5 tables in Jiulongpo District, and after 25 years of struggle, it has developed into a comprehensive food culture group integrating catering, hotel, sightseeing agriculture, and agricultural product processing. Over the years, it has been ranked in the top 100 catering companies in China, and ranked first in the category of restaurants and hotels (accommodations) in Chongqing. It has won more than 100 national and municipal honors such as "National May Day Labor Award" and "Chongqing Excellent Private Enterprise".

In the face of the sudden outbreak of new crown pneumonia, Tao Ranju overcame the dilemma of nearly 100 stores closing down at the beginning of the epidemic and losing nearly 80 million yuan, actively found a way, sought transformation, and made good use of the government's preferential enterprise relief policy, strengthened the innovation of business formats, and promoted the upgrading of enterprises.

Yan Qi introduced that after the outbreak of the epidemic, a proposal was issued to 1987 member enterprises of the Catering Chamber of Commerce to "suspend business and delay the resumption of work", and actively participate in the people's war, the overall war and the obstruction war of epidemic prevention and control. In addition, it has also made efforts to innovate its business, set up a food distribution company, provided delivery services for more than 100 catering enterprises and 195 community convenience stores, and set up 5 new "Taoranju Handmade Baofang" to actively explore new business models through online ordering and "zero contact" distribution.

At the same time, practicing the "glorious spirit", donated more than 3 million yuan to Xiaogan, Hubei Province. Actively implement the requirements of "six stability" and "six guarantees", and ensure that more than 20,000 employees of the group are fully employed through the expansion of new business and flexible employment methods such as rotation system and rotation system. At present, the company's business has recovered 80%, and future development can be expected.

Help alleviate poverty and expand the new bureau in fulfilling its social responsibilities

Since the launch of the poverty alleviation campaign, Tao Ranju has actively participated in the "10,000 enterprises to help 10,000 villages" precision poverty alleviation action, adopted the "company + base + farmer" help model, and carried out "targeted procurement" in more than 20 agricultural bases in the city through the way of purchasing instead of support, and purchased more than 15 million yuan of agricultural products from poor areas this year alone, driving thousands of member enterprises of catering chambers of commerce to carry out procurement. Last year, Tao Ranju organized 9 enterprises of the Catering Chamber of Commerce to pair up to help 9 poor households in Huaxi Village, Zhongyi Township, Shizhu County, and at present, 6 poor households have opened their farms to increase income. Actively participated in the Jiulongpo counterpart to help Chengkou action, assisted 3 Guangcai Spring Bud kindergartens, and purchased more than 5 million yuan of old bacon from poor households in Jianka.

Update the concept of catering and implement the "Disc Action" tree new wind

Yan Qi introduced that in order not to waste grain, the Catering Chamber of Commerce also issued an initiative to "promote the CD-ROM action". We provide consumers with "half-portion, half-price", "small portion, affordable" dish services, provide n-1 a la carte service for shared meal consumers, and implement buffet and meal sharing system. Set up a "strict conservation, oppose waste" sign in the conspicuous position of the store, provide customers with environmentally friendly lunch boxes, re-processing technical guidance, etc., guide customers to establish a new concept of civilized dining, and create an atmosphere where waste is shameful and saving is proud.

At the Chongqing Entrepreneurs Forum, Yan Qi proposed to build an "international famous food city" in Chongqing's "14th Five-Year Plan", promote the empowerment of the digital economy, build a characteristic smart catering block, and create a number of advantageous catering brands.

She said that in the next step, she will lead the colleagues of the Chongqing Catering Chamber of Commerce to continue to do a good job in normalizing epidemic prevention and control, take innovative measures to mobilize citizens' enthusiasm for catering consumption, and make due contributions to the realization of the city's economic and social development goals this year.

Upstream News Chongqing Business Daily reporter Hou Jia

Source: Upstream News Bring together the upward forces