The "diced radish" lipstick, which has not yet set up a special counter in the mainland, first went to the Tmall flagship store.
On November 29, @christianlouboutin Beauty weibo said that the official flagship store of Tmall has been opened, and the full range of lipsticks of the Queen's Scepter series is now available, and related pre-sales have been opened. This is the first official flagship store opened by Christian louboutin beauty in Chinese mainland, and the brand side said that its main source of goods will be given priority to the Tmall flagship store.
Sina Weibo @christianlouboutin beauty screenshot
According to the pre-sale information related to the christian louboutin beauty Tmall flagship store, 11.14-12.17 is the deposit payment time, which shows that the first store in mainland China has been open for a long time. As of press time, the number of fans of the Christianlouboutin beauty Tmall flagship store has reached more than 16,000, a total of 10 models of baby on the shelves, of which the pre-sale plus gift box that requires a prepayment of 100 yuan has reached 1446 monthly sales.
The Queen's Scepter lipstick is also known as cl lipstick, because of the shape of the tip cone and the transliteration of the brand "louboutin", it is also known as "diced radish" lipstick in China. The most prominent feature of diced radish lipstick can be summed up in one word: expensive, a diced radish lipstick is priced at 880 yuan in the Tmall flagship store. Some people refer to it as the "Lamborghini" of the lipstick class.
Why is diced radish sold so expensive?
This has to mention the red-soled shoes of Christian Louboutin (hereinafter referred to as cl). CL originally started with shoes, a pair of CL high heels priced from a few thousand yuan to tens of thousands of yuan, the red sole is the most prominent symbol of CL high heels. Sister-in-law Victoria, Lady, and Fan Bingbing have all worn CL's shoes.
In the documentary "The World's Most Luxurious Shoes", the brand's founder, Christian Louboutin, talked about his brand philosophy, which is positioned as luxury, beauty and maverick. This philosophy is inseparable from Christian louboutin's life experience since childhood and the work experience of setting up a brand.
Christian louboutin was exposed to cabaret performances in nightclubs as a teenager and gradually developed his own understanding of beauty. Prior to founding his eponymous brand, Christian Louboutin worked at Chanel, YSL, and the famous shoe brand Roger Vivier, which also deepened his understanding of fashion.
Image source: @christianlouboutin Beauty Official Weibo
From the most expensive shoes to the most expensive lipsticks, christian louboutin continues this philosophy. Although you can't afford the most expensive CL family shoes, rounding up to have a cl family lipstick also sounds good.
Nowadays, more and more luxury brands are investing more in beauty. Compared with the price of tens of thousands of yuan such as clothing and bags, beauty products endorsed by luxury brands are more competitive to a certain extent because of their relatively low prices and costs.
Gucci beauty held a new product launch in Beijing some time ago; at the beginning of this year, Hermès announced its entry into the beauty industry; Spanish luxury brand Loewe launched its 001st perfume, which sold well "early in the morning afterwards".
However, compared with dior, ysl, Givenchy, Armani, gucci and Hermès, who entered the beauty industry earlier, they will face more fierce market competition, in addition to the opponents of luxury brands, there is also pressure from niche cutting-edge beauty brands.
(Header source: christianlouboutin beauty official Weibo)