Whether online ride-hailing can climb the peak depends entirely on the performance of each platform in the second half of the competition, and it can also be said that it is related to the imagination of the market.
The new players who are late in coming are bound to make platforms such as Shouqi Ride-hailing, Sunshine Travel, and Yife Hitchhiking feel the pressure, and have been squeezed into the "Red Sea" market, and the fierce competition can be imagined.
The market is good, the platform is ready for everything, and there is a big gap in transportation capacity at the critical moment of breaking the game, who is hurt? Who suffered? Who's in a hurry?
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If you must use one word to describe the current ride-hailing industry, it is miserable! What to say?
Rising oil prices and reduced orders have doubled the pressure on ride-hailing drivers, and there is no chance to breathe, and even some drivers joke that they want to drink the northwest wind.
The capital winter has arrived, coinciding with the market adjustment period, the situation of the platform is not much better than that of the online ride-hailing driver, so how much hope is there?
Online ride-hailing drivers do not make a single car every day, not to mention that this little income is not used to take home, that is, they look at their hearts every day and are also blocked.
"This piece of heaven" has always relied on middle-aged drivers to support, all of which are running for high incomes, and if they continue like this, they will retreat, either turn their heads to change platforms, or directly enter the factory to tighten the screws.
No wonder the ride-hailing platform can't help but shout, how to leave the driver who is determined to leave, and who will make up for the remaining capacity gap?
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In fact, not every travel platform has had such a difficult time, such as Cao Cao Travel and T3 Travel have been helped, which makes it have confidence in the process of competing for market discourse.
Didi unexpectedly bubbled, directly online to issue a guaranteed wage, the monthly guaranteed income of 6,000 yuan, which is really tempting.
This undoubtedly makes platforms such as Sunshine Travel, Hello, and a feed hitchhiker throw out a big move, otherwise there is no advantage at all.
Who can hear the platform's hoarse cries?
Ride-hailing drivers have no concern, at that time always use the "squeeze" method to maximize the benefits, at this time to get support is simply a fool's dream?
Capital is plunging into the head platform of autonomous driving and online ride-hailing, and now it is far easier to get its favor than before, how can it wake up people who pretend not to hear?
Who can also stand up and pull the platform?
<h1 class="pgc-h-arrow-right" data-track="51" > third, eager to retain</h1>
There are even platforms that have been forced to send text messages directly to drivers, and a single run on the car will be rewarded with 100 yuan! This can be seen as "Ask for forgiveness? It can only be said that it is full of helplessness.
Obviously said that it is a once-in-a-lifetime opportunity, some platforms can only miss it, and watch other platforms continue to rush forward!
In the end, there is a gap in the capacity, and the driver of the online car scolds and grins away, which is nothing more than the double-certificate driver has no feeling for this kind of "small favor", let alone impressed, let alone retained.
Unlicensed or documented drivers, under strict compliance, the risk is too high, compared to not making money, upside down is unacceptable to them.
If the platform really wants to retain, it may not be able to rely only on occasional activities and rewards, or find the real pain points, not to ask for capital once and for all.
What do you think the platform should take to retain online ride-hailing drivers?