On May 7, some media learned from Ford China that Zhu Jiang, chief operating officer of Ford China Electric Vehicle Division and head of the Mustang Mach-E electric vehicle project, has proposed to leave his job, and the final destination has not yet been confirmed.
At this juncture, Ford China is in the period of the newly established Ford Brand Passenger Car Division and Ford China Commercial Vehicle Division, which has made new adjustments to the management mode of business operations in China and carried out a series of personnel appointments.
It is reported that the business of Ford's China Electric Vehicle Division has not been affected, and mark Kaufman, general manager of the business unit, is leading a team with rich experience to promote the development of Ford's China electric vehicle business and the listing plan of the domestic Mustang Mach-E.
In fact, as early as early April, there was news that Zhu Jiang might join Didi, when it was less than a week after the listing of Mustang Mach-E, although Zhu Jiang himself had come forward to refute the rumors, but the industry's speculation about Zhu Jiang's future destination was stopped. Sources said Zhu Jiang had been in contact with emerging automobile manufacturers, including Didi and Xiaomi.
In June 2020, Zhu Jiang joined Ford China Electric Vehicle Division, responsible for the planning and implementation of Ford China's electric vehicle business in the areas of business strategy, marketing, customer experience, user attraction and development, charging network and after-sales service.
Prior to joining Ford China, Zhu Jiang also served as Vice President of BMW China and Vice President of MINI Brand Management, Vice President of Amazon Kindle Brand Marketing, Vice President of Lexus China, and Vice President of NIO Motor Co., Ltd.
Throughout his career, Zhu Jiang spent most of his time in BMW, from the lowest sales consultant, step by step to the market operator of the MINI brand, and since then he has opened the road of professional managers in automobiles. From 2008 to 2013, Zhu Jiang launched and led the Chinese localization marketing strategy of the MINI brand, during which time, it completed the sales of 3133 new cars in 2008 to 28,613 units in China in 2013, and the MINI brand entered the "outbreak period" of sales in the Chinese market. In July 2013, Zhu Jiang was transferred to the BMW Brilliance brand, and three months later, Zhu Jiang officially resigned and switched to the e-commerce Amazon.
In 2014, Zhu Jiang joined Lexus, where he was in charge of product strategy, marketing and public relations, reversing and achieving full profitability in the Lexus market and sales volume. From 2017 to 2020, Zhu Jiang officially shifted from a traditional car company to a new car-making force, serving as vice president of user development of WEILAI Automobile, during which he was recognized by the outside world as "one of the builders of Weilai's marketing system and brand discourse", and successfully promoted the user operation of Weilai.
From the traditional car companies to the continuous switching of new car-making forces, Zhujiang has also won the favor of major car manufacturers by digging deep into the new ecology of product experience and user operation, excellent marketing innovation in the field of luxury car brands, high-end intelligent pure electric travel, and rich brand management and marketing experience.