On the afternoon of June 9, Zhu Jiangming, founder, chairman and CEO of Leapmotor, was invited to attend the closing meeting of the 2023 China Automotive Chongqing Forum and delivered a keynote speech on "Accelerating Iteration and Leading the Era of Popularization of Intelligent Vehicles". He said that two years is the update cycle of smart cars, and keeping up with this rhythm will not be left behind. Zerorun adheres to global self-research, achieves 3 iterations in 5 years, and continues to empower product upgrades.
Self-developed and self-produced covers 70% of the cost of the whole vehicle
Deep vertical integration leads to faster iteration
With the theme of "Creating a Better Future for Intelligent New Energy Vehicles", Zhu Jiangming, Chairman of Geely Holding Group Li Shufu (video attendee), Yin Tongyue, Chairman of Chery Automobile, Ding Lei, Founder of Gaohe Automobile, Yu Chengdong, Executive Director of Huawei and other guests shared their insights on the strategic transformation of Chinese automobiles in new energy and intelligent networking.
In the past decade, with the advancement of technology, the overall price of TV, air conditioning, mobile phones and other industries has dropped significantly, and the "Moore's Law" is obvious. Zhu Jiangming believes that intelligent vehicles take electronic components as the core, electronic architecture replaces mechanical architecture, and the blessing of innovative technology also applies this law.
In recent years, the three major systems of intelligent cockpit, intelligent driving, and vehicle domain control have been iteratively accelerated, and they have evolved once in 18-24 months. Zhu Jiangming judged that the iteration of intelligent cars only takes two years. Zerorun firmly believes that only by independently mastering the core technology can we keep up with the update rhythm of intelligent vehicles; Relying on global self-research, Zerorun achieves 70% cost coverage of the whole vehicle, and deep vertical integration realizes faster iteration.
For example, at the level of electrical architecture, Zerorun has achieved 3 iterations in 5 years, from the distributed electronic architecture (Leap1.0) in 2019 to the domain centralized electronic architecture (Leap2.0) in 2021, and the centralized electronic architecture (Leap3.0) will be launched in the second half of this year.
Focus on the mass new energy market
To provide users with value-for-money products and services
In 2023, the automotive industry as a whole will fall into a stage of fierce competition. The price war quickly spread from the new energy vehicle market to the fuel vehicle market, and the overall market ushered in a major reshuffle. The overall pattern of the industry has also undergone obvious changes, and the boundaries between new forces and traditional car companies are becoming more and more blurred, and the industry will no longer give new forces too much room for error. Only by pursuing long-term principles can we enter 2024 as a winner.
Zhu Jiangming said that "the value of choosing a car to see the value of Leap has a reference", and the 150,000-200,000 market focused on by Leap Auto is the main market for mass family car consumption; Relying on self-research in software and hardware, Zerorun provides users with value-for-money products and services, allowing users to purchase the quality and configuration of luxury cars at civilian prices.
Zero Run C11
Minimum selling price: From 149,800
The image parameter configures the inquiry reserve price
Understand the car score of 3.83, understand the actual measured space and performance of the car, etc., 110,000 car friends are hotly discussing second-hand cars from 133,800 | 31 vehicles
At present, the concept of "cost pricing" is setting a new benchmark for value in the 15-200,000 yuan mass new energy market. In May, Zerorun ranked second in the domestic delivery of new forces with 12,058 units; Among them, 10,000+ units were delivered for the C series and 7,100+ units were delivered for the C11 series, both of which reached a record high.
Set the price at cost and be the foundry of the user. In the future, Leapmotor will continue to carry out R&D and innovation around the three core technologies of intelligent power, intelligent driving and intelligent cockpit, fully empower product upgrades, achieve luxury equality with high price-price ratio, and meet user needs.