Oh, by the way, there's a fascinating story about a company called Gree Electric Appliances, and there are two protagonists - Zhu Jianghong and Dong Mingzhu. Well, that sounds like a legend, right? Let me take you back to those years and see how this company that became the hegemon of air conditioning in China came to be step by step.
Let's talk about Zhu Jianghong first. He's not the kind of person who likes to shine in the spotlight. In the seventies of the last century, China was on the cusp of economic reform and opening up, and Zhu Jianghong also began his entrepreneurial journey. In May 1988, this low-key and pragmatic leader carried the banner of Gree Electric. Do you know that at that time, Gree was just an inconspicuous small factory, but Zhu Jianghong took on this challenge with confidence.
As time passed, Gree slowly grew up. Zhu Jianghong has always insisted that products and technology are the core of enterprise development. He made decisive decisions, promoted reforms, and constantly introduced technological innovations. In this way, in his hands, Gree has changed from an obscure small business to a leader in the domestic air-conditioning industry.
But any success story is full of twists and turns. Speaking of which, we have to mention Dong Mingzhu - a leader with a very different personality. She loves to make bold statements, and she is very high-profile. After Dong Mingzhu joined Gree, he made great contributions to sales. She used her own unique way to lead Gree to fight for a place in the market.
Although the two have very different styles, they both strive for the same goal - to take Gree to the next level. However, the good times did not last long, and there were differences in management philosophy and development strategy. Zhu Jianghong pays more attention to internal cultivation - products and technology, while Dong Mingzhu is more inclined to market offensive and brand building.
Fast forward to 2017, and in this decades-long chapter, we have witnessed the evolution of Gree from scratch and from small to large. By comparing the differences in business philosophy and style between the two leaders, as well as the different strategies adopted by Gree under their leadership, we can feel the complex and wonderful picture of human nature behind the business war.
Don't think that's the end of it! The article also describes in detail how Zhu Jianghong made decisions and reforms when Gree was facing difficulties in the initial period, and the little-known details behind the technological innovation! For example, the fierce confrontation at a certain meeting, the important decisions made at critical moments, and so on, all of which vividly jump between the lines.
In short, by reviewing history and analyzing the reasons behind the thinking and behavior patterns of the two protagonists, we seem to have experienced a battle for business supremacy. Vivid, authentic and full of wisdom – this is the story I'm telling you today: a simple but profound reflection of the struggle between human nature and business smart.