In today's China, where the business world is in flux, there is a female entrepreneur whose name is always synonymous with innovation, tenacity and miracle. She is the chairman of Gree Electric - Dong Mingzhu. When the global economy is facing huge challenges and many companies have to choose to lay off employees and reduce expenses under the impact of the epidemic, Dong Mingzhu announced with his extraordinary courage and deep affection for employees that he will not lay off a single employee even if he loses 30 billion yuan. Behind this decision, it is not only the deep affection for employees, but also the deep understanding and practice of corporate social responsibility.
Dong Mingzhu's decision is not a blind emotional move, but is based on careful consideration for the long-term development of the enterprise. Employees are a company's most valuable asset, and while layoffs can reduce financial pressure in the short term, they can damage the company's core competitiveness in the long run. Dong Mingzhu knows that only by maintaining the stability and morale of the team can we take the lead in the future market competition. In addition, she firmly believes that through innovation-driven and market expansion, Gree can turn the situation around and achieve a breakthrough in adversity.
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In this context, Dong Mingzhu chose to go down in person, using the emerging marketing method of live broadcast to endorse Gree products and have zero contact with consumers. Although her first live stream was a great success, she didn't rest on her laurels. After careful preparation, Dong Mingzhu's second live broadcast was like a well-choreographed drama, which attracted the attention of countless audiences.
This time, she not only showed Gree's high-tech products, but also won the hearts of consumers with sincerity and wisdom. In the live broadcast, she shared her management philosophy, persistent pursuit of quality, and care for employees. These contents go beyond simple commodity sales and become a transmission of brand value and the output of cultural concepts. The results are shocking, in only 30 minutes, Dong Mingzhu achieved the goal of one-year sales, which is not only a great affirmation of personal ability, but also a strong proof of the Gree brand.
Dong Mingzhu's feat quickly caused heated discussions on the Internet. Netizens said:
Netizen A: "Dong Mingzhu is really an iron lady in the business world, and her decision-making makes me see the responsibility and courage of entrepreneurs." The decision not to lay off employees is touching, and the live broadcast counterattack is even more admirable. ”
Netizen B: "In this turbulent era, Dong Mingzhu's actions have given us confidence. She not only saved the jobs of her employees, but also proved the power of innovation and perseverance with practical actions. ”
Netizen C: "Dong Mingzhu's success is not accidental, her pursuit of quality and care for employees are the cornerstone of her success." The success of this live broadcast is not only a victory for sales, but also a victory for brand trust and corporate culture. ”
Dong Mingzhu's story teaches us that even in the most difficult moments, it is possible to find a breakthrough through perseverance and innovation. Her actions not only won profits for the company, but also set a positive example for the society. Under the leadership of Dong Mingzhu, Gree Electric not only did not stagnate due to the epidemic, but seized new development opportunities in the crisis, demonstrating the resilience and innovation ability of Chinese enterprises.
Summing up Dong Mingzhu's experience, it is not difficult to find that her success was not achieved overnight. Behind it are countless challenges and failures, continuous learning and adaptation, and the unremitting pursuit of quality and service. Dong Mingzhu's story inspires every entrepreneur and every employee to maintain their faith, stick to their original intentions, and have the courage to innovate no matter what difficulties they face, so as to be invincible in the wave of change.
Dong Mingzhu's decision to resolutely not lay off employees with a loss of 30 billion yuan, as well as her amazing results in the second live broadcast, is an inspiring case in the Chinese business community and even the global business community. It not only shows the charm and strength of the individual, but also reflects the thoughtfulness of a company's social responsibility and future development. Dong Mingzhu used her wisdom and courage to depict the demeanor of an entrepreneur for us, and also pointed out a clear path for all enterprises and individuals struggling in difficulties.