The exhibition area is 70,000 square meters, the hot pot banquet for 10,000 people, the 8D magic "Chongqing Leza hot pot city"...
On October 29th, the 13th China (Chongqing) Hotpot Food Culture Festival & Hotpot Industry Expo (hereinafter referred to as Chongqing Hotpot Festival) was opened in Chongqing Yuelai International Expo Center. For three days, a spicy feast unfolds.
It is understood that the event was supported by the China Hotel Association, Chongqing Municipal Commission of Commerce, Chongqing Rural Revitalization Bureau, Chongqing Municipal Culture and Tourism Development Committee, sponsored by Chongqing Hot Pot Association, and hosted by Chongqing Think Tank Convention and Exhibition Co., Ltd.
More than 1,000 hot pot industry chain enterprises participated in the exhibition
At 9:00 a.m., with the gong of the Chongqing Hotpot Inheritance Ceremony, the Chongqing Hotpot Festival kicked off.
The upstream news reporter saw at the scene that in the north outdoor exhibition area of the Yuelai International Expo Center, it was packaged into a breakthrough overall design and packaging of 15,000 square meters of "Chongqing Lezuo Hot Pot City", which reproduced the characteristics of the upper and lower half of Chongqing, allowing the audience to immerse themselves in the old streets and alleys of Chongqing, the city rivers and lakes that climbed up the stairs, the literary and artistic nostalgia of the era crossing and the graffiti, the road and bridge tracks, the 8D magic of cyberpunk...
The relevant person in charge of the organizing committee said that the exhibition area of this year's Chongqing Hot Pot Festival reached 70,000 square meters, which was the largest exhibition area. The exhibition brings together more than 1,000 high-quality exhibitors from the hot pot industry chain from all over the country, more than 20,000 kinds of industrial chain related commodities, including upstream agricultural and animal husbandry ingredients, to midstream base materials, spices, alcoholic beverages, equipment and supplies, and then to downstream hot pot enterprises, as well as derivative new retail, new cultural creation, supporting services, etc., comprehensively presenting the road of Chongqing hot pot towards a trillion-level industrial cluster.
10,000 people hot pot feast hot pot day group gathering
As a unique feature of the Chongqing Hotpot Festival, this year's 10,000-person hot pot banquet gathered more than 30 well-known hot pot brands in Chongqing, such as Chongqing hot pot, Liu Yi hand Chongqing hot pot, Chongqing Qinma hot pot, Zhou Shi brother Chongqing hot pot, Cu Ding jia fresh beef hot pot, hou hot pot, anger eight zero beef skewers, Haoyu hot pot, Zhu Guangyu hot pot restaurant, as well as Chongqing Little Swan hot pot, Dezhuang cauldron, Luxi fat cow, big tiger old hot pot, signed xiao er hot pot skewers, etc., the scene is hot, and the on-site wine is free.
Pot base preparation, raw soup, environmentally friendly insulation cotton packaging, insulation for more than 1 hour, non-woven handbags equipped with degradable materials... At the scene, Master Zhou's hot pot stew became one of the popular star products.
The relevant person in charge of Brother Zhou said that since the development of 2020, the relevant supporting facilities of Zhou Shi brother's hot pot takeaway have become more and more perfect, and the fresh dishes have become a hot topic in the industry from the nitrogen plastic sealing and preservation mode. Relying on hot pot takeaway, hot pot fake vegetable products are loved by white-collar workers and office workers, and currently have monthly sales of more than 130,000 singles, becoming explosive products. "Participating in the hot pot festival, in addition to promoting the traditional culture of hot pot, is also to let consumers further understand Master Zhou's hot pot takeaway products."
Visualize the spiciness of Chongqing Spiciness Standard released
"Cook!" Accompanied by a loud password, the Dezhuang hot pot scene was hot, and 56 people sat together around the 10-meter diameter hot pot to enjoy the passionate and spicy food, which became one of the highlights of the hot pot festival.
At the opening ceremony, Dezhuang also released the spiciness of Chongqing city: slightly spicy 52 °, medium spicy 65 °.
It is understood that following the introduction of the hot pot spiciness standard - "Lee's Spiciness", this year, according to the relevant person in charge of Dezhuang, after 7 years, through the investigation and research of hundreds of millions of people across the country, the sensory description of the spiciness level of more than 900 hotpot chain stores in Dezhuang was collected and sorted out, and the difficulties of production and research technology were overcome, from 2018 to 2020, "Lee's Spiciness" has successively become the local standard of Chongqing (DB50/T870-2018), the national group standard (T/) CSIQ77002-2020), which means that the spiciness classification of spicy condiments in the country will have standards to follow, and also lay a solid foundation for the release and implementation of international standards.
According to the preference of Chongqing people for spiciness, Dezhuang investigated the spiciness of more than 200 mainstream hot pots in Chongqing, and on the basis of "Li's spiciness", locked the urban spiciness of Chongqing people. Li Dejian, chairman of Dezhuang, introduced that Chongqing hot pot will have more recognition and communication points under the blessing of urban color, which will help the development of the industry and make the spiciness also have a standardized and visual cognition.
Open up the hot pot industry chain and set up a special area for "rural revitalization"
At the exhibition site, the Chongqing Hotpot Festival set up a "rural revitalization" special area for the first time, with Shizhu, Jiangjin, Youyang, Qijiang, Wulong, Fengjie, Fengdu and other Chongqing districts and counties as representatives to participate in the exhibition, as well as pepper, pepper, hotpot powder and other characteristic industries, organize hotpot enterprises to carry out docking procurement, effectively help enterprises in poverty alleviation areas to actively develop the hot pot market, promote consumption support, and help rural revitalization. Qingdao, Yuxi, Longnan and other cities also organized delegations to participate in the exhibition, showing the image of each city and local agricultural and sideline products and other related famous and special products.
In addition, the products of famous liquor companies such as Guizhou Moutai, Jiangji Winery, Yexing Liquor Group, Hongri Craft Beer, Chongqing Beer, Tianlu Liquor industry and other famous liquor companies also participated in the exhibition, so that the whole hot pot festival was filled with wine aroma.
The relevant person in charge of Guizhou Moutai said that Guizhou Moutai is also the first time to participate in the hot pot festival, hoping to further release the influence through the Chongqing hot pot festival exhibition and let users know more about the product.
Wang Shunbin, an analyst in Chongqing's liquor industry, said that these wine companies participating in the exhibition are all representatives of famous wines in the industry manufacturers, which looks like an exhibition promotion, and the connotation is a cross-border integration and in-depth marketing case of scene experience.
According to reports, this year's hot pot festival for the first time to use the "online + offline" integration of the conference, Chongqing hot pot festival cloud exhibition has been launched, the public can also participate in the hot pot festival online.
Upstream journalist Hou Jia intern Cheng Zhi
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