On October 29, 2021, the 13th China (Chongqing) Hotpot Food and Culture Festival was officially opened at the Chongqing Yuelai International Expo Center. Supported by the Chongqing Municipal Commission of Commerce and sponsored by the Chongqing Hotpot Association, the event aims to integrate the upstream and downstream resources of the hotpot industry chain, accurately match, build a one-stop hotpot supply and demand platform for the whole industry chain, smooth the bridge for both supply and demand sides, and achieve efficient docking and innovative development.
The industry's leading brands are gathered, and the activity lineup is strong
It is reported that this year's Chongqing Hotpot Festival for the first time to achieve an exhibition area of 70,000 square meters, bringing together more than 1,000 hotpot industry chain enterprises across the country, more than 20,000 kinds of goods, covering hot pot ingredients, middle and downstream industry chain products, from the source to the table, from food ingredients to related equipment, the integration of multiple resources, attracting many star brands to participate in the exhibition, is China's hot pot specifications, the largest scale, the most extensive industry event.
Food as a medium, food to meet friends. This year's hot pot festival plans eight exhibition areas: brand hot pot zone, brand ingredient zone, "Belt and Road" friendship city zone, rural revitalization zone, condiment zone, liquor and beverage zone, equipment and supporting services zone. At the same time, 12 professional exhibition and exchange activities were also held, such as the China Hotpot Industry Innovation Conference, the China Hotpot Supply Chain Development Forum, the 2021 Chengdu-Chongqing Catering Integration Development Summit Forum, the Chongqing Hotpot Seasoner Competition, the Explosive Ingredients Selection Conference and the Hotpot Banquet Exhibition, and the International Hotpot Procurement Conference. Relevant leaders, industry leaders, and representatives of famous hot pot enterprises in the domestic catering industry gathered together to interpret the latest policies of the hot pot catering industry, analyze industry trends, and further explore the "new blue ocean" for the future development of the hot pot industry.
As the vane of the hot pot industry, the major catering celebrities "a hundred flowers compete for beauty, a hundred pots and pans compete for incense", all bring their own new products, new technologies, new achievements to shine on the stage, the exhibition site of the gods and immortals fighting, reproducing the grand scene of the hot pot banquet of 10,000 people, to achieve a one-stop harvest for all merchants to eat, drink and have fun.
The homogenization of the industry is serious, and Juhui Restaurant has directly hit the pain points with new products
From the fiery heat of the demand side, it is transmitted to the channel end and then affects the production end. As we all know, hot pot as a high degree of standardization of the category, the product composition is extremely simple, nothing more than the bottom of the pot, ingredients, spices, but benefit from the highly standardized business model, the competitive advantage brought by standardization is also being continuously diluted, forced by the competitive pressure of survival and development, there is a group of innovative hot pot catering enterprises that seek a characteristic development path. Its specialization is mostly concentrated in dishes, services, environment, culture, due to the difficulty of hot pot seasoning innovation and other issues, there are few people who have made achievements in the specialization of hot pot taste. How can we stand out and capture the taste buds of consumers?
Hot pot is one of the most popular Chinese cuisines of contemporary people, and the hot pot that can make people dream, the bottom of the pot must have its own uniqueness. Under the standardization boosted by technology, the supply of hot pot base materials presents a two-level differentiation between factory customization and store stir-fry, and catering stores are daunted by non-customized products. At this year's hot pot festival, Juhui Cuisine launched a series of standardized hot pot products "Hot Pot Cube", and realized personalized flavor through the application of different products.
At the booth of the Juhui Food and HotPot Festival, there are 8 different flavors of spicy hot pot, some are spicy and refreshing, some are spicy and enjoyable, some are mellow and soft, and the current market popular brine flavor hot pot and chongqing old cannon spicy hot pot are also among them. It is understood that these different styles of pot bottom are matched with "hot pot cube" products, Juhui meal hot pot cube series products can be matched with thousands of different flavors of the bottom of the pot, the flavor runs through the north and south, and the inclusiveness is very strong.
In June this year, juhui smart factory was completed and put into operation in Fuling, and the super kettle technology enabled by the smart factory ensured that the juhui hot pot base product could maintain the stability of form, performance and taste when cooked over high fire. The appearance of Juhui's hot pot cube series products at the 13th Chongqing Hot Pot Festival is also its first market. According to the on-site staff: the hot pot Cube is mainly composed of hot pot oil, base materials, accessories and three product combinations, Juhui application engineers through the innovative collocation of its single product presents a combination of different characteristics, so as to form a taste differentiation, to achieve a real store and a characteristic, to help hot pot catering players stand out from the fierce competition in the Red Sea.
The exhibition site was enthusiastic, and the Rubik's Cube Park attracted tourists to stop and linger
Judian Cuisine has two large-scale production bases in Chongqing, with a total area of more than 120,000m² and an annual production capacity of more than 300,000 tons. According to the relevant person in charge of Juhui Catering, at present, Juhui has set up application research and development centers and offices in 21 cities such as Chongqing, Chengdu, Beijing, Shanghai, Guangzhou, Harbin, Changsha, etc., providing convenient, intimate and timely product development and application services for catering enterprises before, during and after sales.
As an annual hot pot event, this year's Chongqing Hot Pot Festival packaged the overall design of the outdoor exhibition area into a 15,000 square meter "Chongqing Leza Hot Pot City" and became a new punching point in Chongqing. This exhibition is the most stringent year of epidemic prevention and control in the past hot pot festival, many tourists and professional visitors who do not hold nucleic acid certificates have been stopped outside the exhibition door, even so, the exhibition site is still crowded, juhui food booth in the Rubik's Cube park also attracted a lot of audiences who stopped to take photos, the atmosphere is hot.
Juhui hot pot cube 8 different flavors of spicy hot pot aroma overflowing, attracting many audiences to stop and taste, professional audience consultation is also endless. Spelling Rubik's Cube, guessing taste, eating desserts, tapping vibrato, tasting hot pot, sunshine the circle of friends, visitors to the hot pot festival to watch the exhibition in Juhui's Rubik's Cube park area have a lot of fun. The Rubik's Cube Challenge, Rubik's Cube puppet interaction and various dessert gift distributions once brought the event to a climax.
In this era where products are king, Juhui Restaurant calls digital technology to create standard products, empowering different catering formats and application scenarios, achieving sustainable development through continuous innovation, making the characteristic hot pot simpler, and also allowing customers to save effort, worry and money. It is expected that Juhui Cuisine will continue to innovate in technology and technology in the future, and together with catering enterprises and stores, "smart" will create a Chinese flavor that consumers like to hear.