Produced | People's Esports
The author | Wang Siqi
Edited | Kevin
The inscription | Shao Junzhi, deputy general manager of China Gold Coin Corporation
On October 23, it coincided with the S11 quarterfinals, and this showdown was the "LPL civil war" that affected countless LPL fans: RNG and EDG competed for the final four seats that were hosting S11 in Iceland. At the same time, Shanghai's Changfeng Huayi Brothers Cinema also has a major event about the LPL. In the evening, in the "LPL League of Legends Pro League Medal Launch Ceremony", the LPL League of Legends Pro League Medal was officially unveiled.
The LPL League of Legends Pro League Medal announced this time was issued by China Gold Coin Corporation and the League of Legends Pro League (LPL). It is reported that this is the first time that China Gold Coin Corporation has reached a cross-border cooperation with the e-sports industry, and at the same time as completing the first cross-border "electrocution" with e-sports, these two special medals also wish LPL athletes good results on the day of the LPL civil war in the S Tournament Quarterfinals.
The LPL Medal debuts with esports elements
"It's a good place to stay"
At the "LPL League of Legends Professional League Medal Launch Ceremony" of Changfeng Huayi Brothers Cinema, fans from the scene could not help but sigh after seeing the real thing. In terms of appearance, the two medallions definitely have eye-catching strength.
The LPL League of Legends Pro League Medal is a set of two pieces, one is a round copper silver plated medallion, and the other is a silver medallion with a unique "mechanism design".
Among them, the bronze medallion diameter is 40mm, and the front pattern adopts the LPL's main logo LOGO pattern and the "fearless competition peak" slogan that e-sports fans are familiar with. The combined design of the League of Legends logo surrounded by 17 teams highlights the alliance concept of 17 teams and the LPL, and interprets the team spirit of e-sports. The design of the back pattern of the copper-plated silver medallion is inspired by the concept of the silver dragon cup, using high relief, color printing, silver plating, antique vulcanization, coating and other processes, with bright colors and exquisite reliefs. The main element reflects the image of the "heroic dragon", maintaining the depth of e-sports while showing the trend elements.
Another silver medal is another hole, in addition to the similar front and back pattern design, the silver medallion has a play mechanism, dialing the paddle, you can show the "LPL" logo and "L, P, L" three English letters, both exquisite and good-looking, hand-dialed mechanism also greatly increases the interest of the product. Both medals can be played directly through special craftsmanship, which can be described as a multiplier.
"Compared with the traditional style medals we have made in the past, this LPL medal we invited the 'Dong lai ye' knife catching design, with a full national tide, both the totem symbol of the Chinese dragon, but also has a special significance for LPL and e-sports," in the interview on the same day, Shao Junzhi, deputy general manager of China Gold Coin Corporation, introduced to People's E-sports, "China Gold Coin Corporation persistently grasps the cutting-edge changes in market demand characteristics and consumption characteristics to plan more novel and more popular, rich in cultural collection value, And the theme of the project that can impress the younger population. ”
The medallion implies a mysterious and extremely collectible value
In addition to inviting everyone to see the appearance of the "Heroic Golden Dragon", the launch ceremony also prepared wonderful viewing activities for fans. Miller, the official host of the LPL, also came to the scene to witness the birth of the final four with the e-sports fans on the scene and cheer for the LPL team.
The LPL League of Legends Professional League Medal is issued by China Gold Coin Corporation and LPL League Of Legends Professional League, minted by Shanghai Mint Co., Ltd., and distributed by Beijing Kaiyuan China Gold Coin Distribution Center. The core idea is "Heroic Golden Dragon", which is intended to popularize the cultural meaning of precious metal coin collection to young people.
In May this year, the launch of the commemorative medal of the "40th Anniversary of the Issuance of China's Panda Gold Coin" was unanimously recognized by the market and collectors. Today, the silver medallion of the LPL Medal as the second attempt of the Craftsman Medal undoubtedly gives everyone more expectations. In the launch ceremony, Shao Junzhi also popularized a certain information and significance of the medal for everyone: "Before that, the medal has rarely had such a bold design, and this commemorative medal can be said to be a very avant-garde design. In particular, the craftsman chapter is a more innovative popular category, and the rise of the past two years is also a small trend. ”
On the day of the press conference, the official also announced the sales information channel of the medal. It is reported that China Gold Coin Corporation in LPL Tmall and Suning official flagship store, Donglaiye Tmall and Jingdong official flagship store, China gold coin licensed retailer channel, gold coin cloud business App, China gold coin retail center, Hehe coin selection mini program, some banking channels and other multiple platforms at the same time for players to sell, follow-up will be linked to famous schools to open campus live purchase channels, for the majority of student summoners to provide more convenient purchase services.
E-sports has once again received mainstream attention - the first cross-border e-sports of Chinese gold coins
China Gold Coin Corporation is the only industry company in China to operate precious metal commemorative coins, previously, the gold coin industry was a more traditional industry in everyone's impression, and e-sports events and LPL professional leagues represented the new wave of events that young people liked. The combination of the two is both a breakthrough and a cross-border attempt, and the cooperation between the two has undoubtedly received widespread attention and expectations from commemorative coin collectors and League of Legends players. In particular, the two medallions launched this time are dazzling in appearance, both collectible and playful, and are even more valuable.
At the press conference, Shao Junzhi said: "This cooperation hopes to allow more teenagers and young people to contact and recognize our country's precious metal currency, and also allow more collectors to understand what young people are playing with - for the two collection groups, it is a rare interaction, and the significance is not insignificant." ”
In recent years, e-sports has repeatedly received attention from mainstream perspectives and has been successfully selected as an official competition item for the 2022 Hangzhou Asian Games. The issuance of this commemorative medal by China Gold Coin Corporation not only allows the two to successfully cross the circle, but also allows more mainstream perspectives to understand e-sports and understand e-sports. In particular, the medal was chosen to be released on the day when the LPL reached the final four during S11, which has a more unique significance. Followers will cut more from the perspective of e-sports and sports e-sports to cheer for LPL athletes - for Chinese gold coins and Chinese e-sports, this is a memorable cross-border cooperation.