The "Minhang-Baoshan Labor Service Cooperation" coffee skills training exchange competition and study activities sponsored by the human resources and social security departments of Shanghai Minhang and Yunnan Baoshan were held at Baoshan Xiyin Coffee Institute from October 17 to 21. Based on the new positioning of the development of Baoshan", this activity focuses on creating a world-class "green food brand", and is committed to perfectly combining Shanghai's good market atmosphere with Baoshan's high-quality coffee production area.
"Three generations of coffee" who are less than 10 years old
Compete on the same stage with your older siblings
More than 30 coffee practitioners and enthusiasts from all over Baoshan participated in the coffee roasting and cup testing competition, Shanghai experts and local tutors in Baoshan worked together to guide the contestants to familiarize themselves with the roasting machine, design and record the roasting curve, correctly grasp the roasting degree and use the chromator, and the students carefully recorded under the teacher's explanation to make the final sprint preparations for the competition.
After the competition officially began, the contestants competed fiercely through sensory experiences and experiences such as taste and smell, and the attentive look and the temperature of the on-site baking also set off the heat of the competition, and the atmosphere of the event also attracted a large number of spectators to join the fun competition.
Among them, three young contestants under the age of 10 attracted the attention of the scene. In the chat with the parents of one of the children, I learned that two generations of the family have grown coffee, the child has been interested since childhood, from kindergarten with the grandparents to contact the beans, is a veritable "coffee three generations", she also achieved a good ranking, won the cup test fun competition group stage top three.
"The Capital of Sales" is the "Crown of Coffee"
Imparting experience
Shanghai is the birthplace of domestic coffee culture, Baoshan is one of the world's three major coffee producing areas in the most important part of the Asian production area, "Baoshan small grain coffee" as early as 1980 at the national coffee conference was recognized as "the crown of national coffee", in 2020, Baoshan small grain coffee was selected into the first batch of European geographical indication protection list, is constantly writing the title page of the world coffee history.
A consumer end, a place of origin, in order to better hold hands and collaborate, the relevant functional departments, industry experts and entrepreneurs in the two places focused on the theme of "reshaping the Baoshan coffee industry chain", brainstorming on how to form a good bond and docking from the coffee production area to the terminal consumer market, Baoshan Technician College exchanged views on the "coffee college construction", and proposed to support the current situation of the shortage of skilled talents and weak technology in the coffee industry from the root. Shanghai Xinwo Trading Co., Ltd., as an enterprise with starbucks, McDonald's and other well-known chain enterprises for more than ten years of trade, suggested that Baoshan further excavate the humanistic elements in coffee culture and convey brand attitudes and values.
The heads of minhang district human resources and social security bureau, Baoshan municipal human resources and social security bureau, rural revitalization bureau and enterprises in the two places exchanged and discussed on the sales and quality improvement of Baoshan coffee, talent training and curry farmers' income creation.
At the same time, the "new retail" training project organized by the District Human Resources and Social Security Bureau was also launched at baoshan technician college, taking coffee as the entry point to improve the knowledge level and business ability of cultivating online live broadcast professionals in Baoshan and promoting the construction of local skilled talents with practical actions. Zhou Fang, deputy director and secretary general of the Coffee Professional Committee of the Shanghai Technicians Association, said that this is the third time that we have come to Baoshan to carry out exchange activities between Shanghai and Yunnan, and I hope that the exchange activities between Shanghai and Yunnan will continue for a long time and get better and better.
Delve into the curry fields
The production area studies and seeks culture
With the deepening of the activity, experts from the two places stepped into the coffee field and walked into the coffee producing area at an altitude of 1780 meters to carry out research, and the full fruit was dotted with branches. The 2021 World Barista Competition China Finals winner Pan Wei and the third place Wang Guifeng both used the Katim bean seed from Yunnan, and this bean came from here.
Wang Guifeng proudly said during the competition: "I chose this Katim from Xiyin Manor, 1800 meters above sea level in our motherland, Yunnan, which is a sensory experience with Chinese characteristics designed by us!" Hope you guys will enjoy it! "Throughout the day, experts visited coffee companies, visited coffee farmers, and eagerly exchanged views with local coffee practitioners, all of whom were impressed by the enthusiasm, charm and persistence of this bean and Baoshan's determination to revitalize the coffee industry.
During the week-long event, Shanghai Minhang and Baoshan jointly looked forward to the poetry and distance of the coffee industry from "beans" to "cups", from "fingertips" to "tip of the tongue", from "tiantou" to "bar".
Since the launch of the Shanghai-Yunnan Labor Service Cooperation in 2017, through several years of efforts, it has not only improved the skills and employment quality of Baoshan workers, but also brought a lot of help to poverty alleviation and rural revitalization. At the same time, the Shanghai Technicians Association, the Coffee Professional Committee of the Technicians Association and relevant coffee enterprises have also poured a lot of help and support into Baoshan.
The two places will also continue to deepen cooperation, continuously strengthen the construction of platforms for business and trade exchange and information co-construction, continue to improve the level of vocational skills training for Baoshan coffee, inherit coffee culture, tell good coffee stories, and create the best coffee in China.
Reporter: Su Nan
Author: District Human Resources and Social Security Bureau
Editor: Su Nan
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