After updating the video of "Jing Yan" on July 14, Li Ziqi's accounts on various platforms fell into a long "suspension period".
On August 30, Li Ziqi deleted a reply on Weibo Oasis, "I have let the lawyer save it, it's terrible!" Capital is really a good means", let the outside world speculate that Li Ziqi and the capital behind The Hangzhou Micro-Nian are suspected of being "incompatible".
The next day Li Ziqi updated the dynamics: early in the morning, he had no choice but to call the police.
On September 13, the assistant revealed that Li Ziqi was temporarily sorting out the company's problems with third-party companies.
On the morning of September 23, Li Ziqi appeared at the scene of the 2021 Chinese Farmers' Harvest Festival (Sichuan) Mass Gala and was hired as the image ambassador of Sichuan farming culture. This is the first time that Li Ziqi has appeared after stopping.
Li Ziqi, whose real name is Li Jiajia, comes from the countryside, her parents divorced when she was young, she was abused by her stepmother, and her grandparents could not bear to take her to their home. When she was young, her family was poor, and she came out to work at the age of 14. In order to survive, DuanPanzi has worked as a waiter, worked as an electric DJ, and tasted the cold and warm of life.
Later, she began to try to make videos, and her videos are all things that ordinary people may not know much about, such as making soy sauce, playing cotton quilts, tie-dyeing, smoked bacon sausages... It is a rare "paradise" under the current impetuous wind.
In September 2016, WeiNian began to cooperate with Li Ziqi, and the cooperation adopted the contract model, Wei nian provided Weibo resource promotion services for it, and Li Ziqi was only responsible for content creation.
In November 2016, Li Ziqi gained widespread attention with his short video "Lanzhou Beef Noodles" and has since successfully embarked on the road of Internet celebrity.
Her views are really high, with the highest being more than 90 million and averaging more than 10 million.
In February this year, Li Ziqi even set a new Guinness World Record for "the most subscribed YouTube Chinese channel" with 14.1 million YouTube followers.
So what is the relationship between Li Ziqi and capital?
According to Tianyan, there are two related companies behind Li Ziqi, namely Sichuan Ziqi Culture Communication Co., Ltd. and Hangzhou Weinian Company. Among them, Sichuan Ziqi Culture Communication Co., Ltd. was jointly established by WeiNian and Li Ziqi, of which Weinian accounted for 51% of the shares and Li Ziqi accounted for 49% of the shares. A group of capital tycoons invested in Hangzhou Weinian, and then Hangzhou Weinian invested and controlled Sichuan Ziqi.
Li Ziqi's success is not her own effort, but also the boost of the capital team behind her. Relying on her own strength can not complete those exquisite effects of the shooting clips, and the Internet is more bloggers how to shoot no heat, without capital they will not be seen by many people at all.
At the same time as she became popular, the "Li Ziqi" brand was launched in 2018, launching fast-moving consumer goods such as snail powder, lotus powder, and rice cakes.
The flagship store has achieved remarkable results, and the store with only five products has sold more than 150,000 and sold more than 10 million after only 3 days on the line. In 2020, the sales of the Li Ziqi brand reached 1.6 billion yuan.
A 189 yuan mooncake, the Internet celebrity with a goods to paste into their own label, you can sell 786 yuan, do not need to produce their own, do not need to ship their own, this kind of leek who does not want to cut?
They all understand the principle of making a big cake, and they all want to be people who cut cakes. Capital belongs to the accelerator, the icing on the cake to accelerate commercialization, so the capital invested in Hangzhou Weinian instead of Sichuan Ziqi.
Income Plum Ziqi can not get, but the negative cauldron of declining reputation is Li Ziqi on the back, who is willing? The root contradiction is that one wants to liquidate quickly, one wants to operate slowly, and the years are quiet.
If the two sides completely break up, capital is really a "good means". On the one hand, Li Ziqi is the core of this brand and almost all the value, leaving her, this brand is equivalent to starting over.
On the other hand, the team behind the li ziqi fire is indispensable. However, at present, Li Ziqi's brand is spread in Sichuan Ziqi culture, and the trademark is in Hangzhou Weinian Brand Management Co., Ltd., and the property ownership between the brand and the trademark is not completely a person, let alone Li Jiajia himself. If Li Ziqi wants to come out and rebuild the team to continue to do it, even if the account can be done again, this "Li Ziqi" trademark, she will definitely not be able to use.
Any problem in business should be examined from a commercial perspective. The fundamental reason is that the capital side understands the "rules of the game" better, can make more favorable arrangements for itself on the investment terms, and can firmly grasp the entire vein in the daily operation of the company. Li Ziqi, on the other hand, is neither a professional nor lacks professional support, does not know how to protect his own interests, and it is more difficult to put forward favorable conditions for himself.
From the beginning, something was predestined, and Li Ziqi should not only focus on his own output, but strive to become part of capital so that he can gain control. But this is honestly related to personal traits, and if she had this right to control traits, she would not have been able to become what she is now.
The world is bustling for profit, the world is bustling for profit, Li Ziqi and all other Internet celebrities, either by capital annihilation, or with capital cooperation as far as possible in the heat period to earn enough of their own needs of the interests (this interest not only refers to money), of course, it is best to use the interests in the heat period to become capital, this is the law of capital world operation.