On the afternoon of October 23rd, the feast of "Time to Brew and Taste for a Hundred Years" was opened in Zhengzhou. The organizer of the event, Shede Liquor Industry", "meets friends with wine", and guests from all walks of life taste Shede wine, chat about The philosophy of Shede, and spread Chinese wisdom.
This event is the second stop after the successful holding of the Feast of Wisdom Old Wine in Chengdu, and it also represents an in-depth exchange between the two major fragrant wine bases in Sichuan and Henan.
On the day of the event, the guests all attended the scene to interpret the far-reaching yellow river culture of giving wisdom and finding the roots, and the interlacing of funds and golden sentences were frequent, and the senses and spirit were fully satisfied between the overflowing wine aromas, which was called a sublimation feast for a wise life!
Friends with time
"Willing to give" is a manifestation of taking into account the overall situation
Wei Wei, vice president of Shede Liquor
"Willing to give two words, seemingly simple, actually condenses the essence of China's 5,000 years of civilization wisdom." Wei Wei, vice president of Shede Liquor, mentioned in his speech.
In Wei Wei's view, willingness is not only a philosophy of self-achievement in the contemporary social environment, but also a kind of wisdom hidden in Chinese culture. In ancient times, there was Dayu who did not enter the house to control the water seven times, and finally returned to the sea, and now China's development of the "Belt and Road" aims to promote the common development of Asia and Europe. For five thousand years, China has been a deep-rooted ideological wealth in the Chinese nation, and at the same time, it is also a long-term development path formed in the continuous accumulation and precipitation of predecessors.
Secondly, for everyone, the spirit of willingness reflects a kind of self-confidence. Standing at the fork in the road of choice, only people who are confident enough can make the right consideration and make choices until they achieve final achievements.
In terms of running a business, Wei Wei believes that reluctance is a manifestation of taking into account the overall situation. "When we have the overall situation in mind and a clear goal, we can calmly deal with the gains and losses of one city and one place, and go to the end; when we have a big vision in our eyes, we can take the initiative to meet changes, properly look at local victories and losses, and move towards success."
In fact, shede liquor industry has also been practicing the "big picture view" and "big vision" and benefiting from it.
Dating back to the 1970s, Shede Wine industry gave up the opportunity to make quick profits and stored each batch of high-quality base wine; then put forward the concept of "ecological winemaking", in order to produce high-quality old wine, to create an ecological winemaking industrial park; in 2019, the market has a higher demand for the quality of wine, willing wine industry to launch old wine at this time, while spreading old wine culture and promoting old wine products, it also has a deeper strengthening of the shede old wine brand, thereby guiding consumers to taste old wine, Strengthen the relationship between manufacturers and achieve a leap in the sales of old wine.
"In our eyes, there has been no absolute willingness and gain, what we pursue is to be friends with time, with the ultimate quality, with thousands of confidants, in the ingenuity of the old wine, to share the peak taste and willing wisdom of win-win!" 」 Wei Wei said.
"Six willingness" - the echo and inheritance of the Yellow River culture
Ge Jianxiong, senior professor of Fudan University and Chinese historical geographer, was invited as a special guest to the event site of the Shede Wisdom Old Wine Feast (Zhengzhou Station) to give a speech on "Why the Yellow River is the Soul and Root of the Chinese Nation". Ge Jianxiong focused on the three angles of natural environment, human history and economic development, talked freely about giving and gaining, and traced the soul and roots.
Ge Jianxiong, a senior professor at Fudan University and a Chinese historical geographer
In his speech, Professor Ge mentioned that to this day, the Chinese people have a strong sense of identity with the sons and daughters of the Yellow River, and the reason is that the Yellow River Basin continues to export advanced culture and productivity. Although some of the people of the Yellow River Basin have moved out of their hometowns, a large number of people of different ethnic groups have also moved in. "In the process of mutual integration, the cultures of all ethnic groups have always been able to remove their dross and carry forward the essence, making the Yellow River Basin a melting pot for the people of all ethnic groups and smelting a brilliant Chinese culture, and this spirit of 'giving up and letting go' has driven the Yellow River culture and Chinese culture to this day."
The great wisdom of Shede that has been inherited from generation to generation in the Yellow River culture coincides with the "overall situation view" and "big vision" of the Shede wine industry. At the event of the day, when talking about the operation of the enterprise, Wei Wei, vice president of Shede Liquor Industry, introduced the "six sheds" of the enterprise at the same time:
· Willing to innovate, the industry is the first to put forward the concept of ecological winemaking;
· Willing to time, 43 years of achievements in the old wine brand, the country's leading;
· Willing to discipline oneself, be the first merchant in China to propose the double year label of altar storage and filling;
· Willing to invest in building China's first ecological winemaking industrial park;
· Willing to adhere, the original "six grains fragrant process", the achievement of mellow and clean, harmonious high-end liquor;
· Willing to spread civilization, let "willing" become a distinctive cultural brand.
The business philosophy of Shede Wine Industry and the Yellow River culture have achieved a consistent unity despite the differences in time and space.
Industry bigwigs talk about Chinese wisdom
The core of the liquor industry has been mentioned many times
Countless choices constitute a person's complex life, standing at the crossroads of choice, whether to insist or give up, whether to compromise or fight, everyone will have their own different judgments. On the same day, the forum "From Traditional Chinese Culture to Contemporary Chinese Wisdom" invited leading elites from all walks of life to talk about their life perceptions from their personal experiences and share different views on the theme of "willing to give". During the exchange, many guests mentioned the shed wine industry.
"The wise man of willingness is a good example of willingness." Zhang Tao, director of the financial channel of Phoenix Network, made an in-depth and simple interpretation. Although the guests who are willing to be wise come from different fields, their spiritual core is the same when faced with important choices in life.
Yang Qing, a well-known media person, the former editor-in-chief of Dahe Bao, and now a member of the advisory committee of Henan Daily Newspaper Group, interprets "willingness" at another level from the perspective of wine culture, "giving the best wine to guests to drink first" Can actually be said to be a kind of willing wisdom.
Zhang Yu, a famous writer and former chairman of the Henan Writers Association, was deeply touched by the rich aroma of wine pervading the factory and the conscientious and responsible attitude of the workers, which is also a concrete manifestation of the core of the brand spirit.
"For liquor companies, you take your wine seriously, customers, the market will give you returns, if you waste this trust, you will eventually be abandoned by customers and the market." Zhang Yu said.
Abandonment and anticipation
Wisdom and determination hidden in good wine
In fact, the word "willing" and the spirit behind it have been deeply rooted in the brand core of shede wine industry. At the forum, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, brought two behindst stories to everyone, which were very touching and emotional.
Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company
The first story is related to shede wine industry to build China's first ecological winemaking industrial park. As the first enterprise to put forward the concept of ecological winemaking, Shede Wine Industry has invested a lot of time and money in order to achieve perfection in order to meet the ecological and environmental standards in every link of the production chain.
The second story represents the foresight of the wine industry between the giving and the gaining. Since 1976, shede liquor industry has stored the best brewed original wine in the old wine cellar every year. Around 2012, the famous liquor was very popular, and the chairman refused the opportunity of the distillery to buy it at a high price. It is precisely because of this refusal that the liquor industry has a strong original wine capital, thus winning a longer-term development.
It is this kind of willing wine industry that uses the spirit of willingness to do things, after countless abandonments and waiting, to get this bottle of old wine brewed by time, whether from a material point of view or from a cultural point of view, this is a real bottle of willing wine.
Cultural IP output
Chinese wisdom, Chinese culture and Chinese charm are all demonstrated in the Shede wine industry
In addition to focusing on brewing a bottle of good wine, Shede Wine industry is also constantly sharing the philosophy of Shede, empowering the brand, sharing the spiritual feast, and transmitting cultural power.
In 2017, the series of columns of "Shede Wisdom Figures" was launched, jointly launched by Shede Wine Industry and Phoenix Network, with in-depth dialogue with the pioneers of the contemporary era, exploring the wisdom of Shede with the audience, and precipitating a large-scale high-end cultural IP with unique "Shede" characteristics.
In July 2021, the feast of shed wisdom old wine was grandly opened in Chengdu, and it has gone through two stops so far. The event can be seen as an offline version of "Shede Wisdom People", or it will become another super IP of Shede Wine.
With "Shede Wisdom" as the core, Shede Wine industry has realized the strong integration of brand spirit and national spirit, highlighted the sense of national self-confidence, and spread Chinese wisdom, Chinese culture and Chinese charm!