The 7th Chongqing SME Service Festival opens next week

From November 4th to 7th, the 7th Chongqing SME Service Festival will be unveiled at the Jiefangbei Pedestrian Street in Yuzhong District. As an important activity of the "Aishang Chongqing" Yuyue Hi Shopping Season, this service festival is jointly sponsored by the Chongqing Municipal Commission of Commerce and the People's Government of Yuzhong District, with the theme of "Deepening Digital Empowerment and Cultivating New Consumption", and working with more than 20 districts and counties and a number of well-known enterprises to bring citizens and tourists a year-end consumption feast of integration, online and offline integration around the digital economy, national tide culture, "Bayu new consumption" and other hot spots.

Online and offline joint promotions

According to reports, this service festival planning exhibition area of 12,000 square meters, the city's more than 20 districts and counties will organize more than 1,000 kinds of regional characteristics of the famous special new, long-established, consumer support products, presented to the main city consumers and national tourists.

Combined with the "Double 11" consumption boom, this service festival supports the theme activities of digital consumption month, and carries out a series of online promotional activities such as live streaming with goods, visiting stores, and issuing consumption coupons through WeChat Mini Programs, Douyin and Suning Tesco.

Citizens can receive a total of 3 million yuan of consumption coupons through the "Chongqing SME Service Festival" WeChat public account and the "Yuyue Wallet" WeChat Mini Program, which can be redeemed at the exhibition site and the major business districts and merchant stores in Yuzhong District participating in the activities. At the same time, the public can purchase exhibitors on the mobile phone terminal through the WeChat Mini Program, and can also participate in the "picking up rakes" limited activities such as points full credit goods and 1 yuan + points deduction goods every day. Combined with the major shopping malls, shopping malls, brand merchants, catering and entertainment enterprises in the Jiefangbei business district to hold centralized discounts, gifts and other promotional activities, set off a year-end consumption boom.

Benefit 5,000 enterprises

According to the relevant person in charge, as a service professional exhibition carefully cultivated by the Municipal Commission of Commerce, a series of service activities have been planned for small and medium-sized enterprises in the city.

The first is to organize a forum for the digital innovation and development of small and medium-sized enterprises. Invited Mei Xinyu, researcher of the Academy of International Trade and Economic Cooperation of the Ministry of Commerce, Zuo Chuan, senior project director of China Mobile Communications Group, Wang Hanbing, secretary general of Chongqing E-commerce Association, and other well-known experts to focus on the theme of innovative development of small and medium-sized enterprises in the digital economy environment, from multiple dimensions such as policy guidance, technical support, and enterprise practice, to help participating enterprises understand the latest trends, innovative development ideas, exchange successful experiences, find out the development positioning and solve practical difficulties.

The second is to plan the production and marketing docking meeting. Invite community e-commerce platforms such as Meicai.com, Dingdong Buy Vegetables, And Aunt Qian, and traditional channel buyers such as Guan Farmers' Market, Yonghui, New Century, Jiangjin Shuangfu Market, Grain and Oil Industry Association, And Food Wholesale Industry Association to carry out production and marketing docking negotiations for exhibitors, promote the organic integration of consumer support products and new and old retail channels, and open up channels for agricultural products to go up.

The third is to carry out service into the park activities. The organizer will carry out 3 service tour activities in China (Chongqing) Digital Content Industry Base and Chongqing Internet + Building Industrial Park, inviting municipal departments, experts, scholars and service institutions to provide training lectures on policy interpretation, new technology application, enterprise management improvement, marketing and other training seminars for enterprises on the spot, and answer on-site questions about finance, taxation, finance, human resources and law encountered in the daily operation of enterprises.

It is expected that through the development of a series of activities, more than 5,000 enterprises will be benefited.

Create a new consumption scenario

During the event, China Mobile, Suning Tesco, Haier Group, Zhongyan Group and other enterprises will carry out a series of activities such as 5G technology, intelligent device experience, new retail mode display, new product release, parent-child interaction, live streaming with goods, national tide culture, and ethnic song and dance performances.

The Yuzhong exhibition area invites Kailin Group, Sanjian Technology and other service institutions and ruiqi, Hongmeida, Meida Industry and many other well-known enterprises to focus on displaying the cultivation results of the modern service industry and high-end commerce and trade industry in Yuzhong, and to carry out tea culture, creative silk, and commodity exhibitions along the Belt and Road, and cooperate with the perfect commercial supporting facilities around the Liberation Monument, which will bring a new consumer experience to the participants.

Upstream journalist Hou Jia intern Cheng Zhi