◆ ◆ ◆
For most people, the house is the most expensive commodity they have ever bought in their lives, and other things, even if they are expensive, may not be as good as a fraction of the price of the house.
But again, for the vast majority of people, the time and effort they put into buying a house may not be as good as buying a set of clothes.
Just past this "double eleven", did you carefully select for a set of favorite clothes for nearly a month, and when you bought a house, you just looked at the model room and signed the purchase agreement?
On the one hand, the value of a house is more difficult to intuitively understand than clothes.
On the other hand, the information about buying a house has always been confusing, and it is difficult to distinguish between true and false.
Many home buyers can hardly find people or channels to help them make decisions before buying a house.
As a result, the most expensive purchase decision in life is often made in a hurry.
Fortunately, in the past few decades of rising house prices, such hasty decisions have not made the people who made the decision regret the vast majority of the time.
Even if they regret it, they regret nothing more than not buying a better and more house.
Cai Guangming obviously never regretted his decision to buy a house.
As early as a dozen years ago, when he was still a middle-level manager of a company with a monthly salary of less than 20,000 yuan, he boldly took out a loan of several million yuan to buy the top luxury house in Shenzhen at that time: the seventeen-mile coastal villa developed by Vanke, which was also the only place where Wang Shi developed many houses where he bought to live.
At that time, the people around them were sweating for Cai Guangming's decision.
You know, a few millions was not a small amount at that time, but Cai Liangguang deeply believed that compared to the future value of this house, this money was nothing.
Later, the price of the house increased seven or eight times.
At that time, Cai Guangming had just changed careers to become an advertising person.
Prior to that, he worked for a newspaper that focused on people's livelihood, and as an influential journalist, he was named "China's First Journalists' Day Album Personality" by Southern Weekend.
After becoming an advertiser from a media person, he participated in the planning of nearly 50 real estate projects and the overall packaging of more than a dozen urban areas across the country, and was hired by Gemdale Group, one of the four kings of the real estate industry, as the chief marketing officer of Gemdale Group and deputy general manager of Gemdale Beijing Company.
His marketing experience has also been published into a book, and "Cai Lighting Model" and "Rational Real Estate" have become industry models carefully studied by real estate marketers.
As a real estate marketing expert, Cai Knows How to Create the Core Driver of Rising House Prices in China: Buyers' Anxiety.
For example, why do new properties always open in the summer, and real estate developers always arrange at least three queues to wait when they open?
Because after a long wait in the high temperature, the anxiety of the calm buyers has also been heated to a boiling point.
By this time, they had almost completely lost their resistance to the high price of houses, which is one of the reasons why real estate developers in places where the summer is short in the northeast is not easy to do.
There are many more "routines" in this industry.
This even includes "black technology" such as installing a signal isolator in the room during deal negotiations that blocks the signal of the mobile phone.
You don't have to be ashamed to get caught up in the "routine" of the real estate industry.
As a user who may only buy a few houses in a lifetime, in this industry that spends 500 billion yuan a year to create an information asymmetric environment, almost no one can escape the fate of being treated as a "guinea pig".
However, from the heart, Cai Guangming does not like real estate, an industry that can make a lot of money, not that he does not like to make money, but that "money is earned by such improper money".
Cai Guangming once analyzed himself like this:
I don't like strong things, I don't like hard things, I don't like things with rough logic, I don't like things that don't have intellectual input, I don't like things that the game doesn't set an upper and lower limit, and I don't like things that use the upper and lower limits as game chips.
Born in the countryside, Cai Zhao still remembers that when she was a child, when she paid tuition every semester, her mother took out the money wrapped in layers of handkerchiefs from her close pocket.
Each one has a practical meaning, which ones are sold peanuts in exchange for which ones are sold for wheat.
He can also clearly distinguish the actual value of each piece of money, whether it is to buy a book, a piece of clothing, or a week's living expenses, a semester of tuition.
Cai Liangguang feels that buying a house should also be the case, which money can be exchanged for a solid door, which money can be exchanged for a window with a view of the scenery, rather than a bunch of mirage-like selling points and concepts.
After one sleepless night after another, Cai Zhaoming thought clearly about what he wanted to do in the future:
He wants to defect from the camp of the real estate people and stand with the buyers.
Since then, he has no longer carefully packaged the project, but in turn, he can use his two decades of experience in the real estate industry to help buyers dismantle the elaborate routines of real estate developers and intermediaries.
Let the buyer see clearly what kind of house is really worth the money, and what kind of house may become a trap or even a nightmare for the buyer.
People who make money from their houses also tend to see houses as myths of wealth that will never be shattered.
Even if the real estate market has shown a lot of signs of a turning point, they are still trying to convince others, but also convince themselves, believing that "house prices will always rise", and their theory of the real estate market can finally be summarized in these five words.
Cai Liang believes that China's real estate feast will eventually end one day.
This person who dared to buy a top luxury house in Shenzhen when his monthly salary was less than 20,000 is now thinking that the era of making money by buying a house with his eyes closed is over.
The myth that "house prices will always rise" should be shattered.
In the future, only those buyers who are one step ahead of others can achieve the preservation and appreciation of the value of assets, and those who do not see this change are likely to return the money they have earned from the house to the market.
With each change in wealth, the door is briefly opened to those with a keen sense of smell, and then quickly closed, shutting out the hindsighted masses.
Every time times change, those who are the first to see the gap in the door of wealth and take action are the most profitable, and the further back, the lower the return, and may even become a receiver.
From the stock market to Bitcoin to the housing market, this is true, and if you think the real estate market is an exception, it only means that you haven't seen far enough.
Now, Cai Guangming has summarized his 20 years of experience in the industry into a 26-lesson audio course.
The essence of logic in the real estate market for twenty years.
The practical method of buying a house extracted from thousands of cases of buying a house.
and the opportunity to interact with him on the Himalaya platform.
The 26 lessons are divided into three modules: policy, investment and practical.
In the policy section
Cai Lighting will deeply analyze the impact of the latest real estate policies and macroeconomic situation on the real estate market, clarify the misunderstandings in the interpretation of many previous experts and scholars, and propose corresponding countermeasures for buyers.
In the investment section
Cai Lighting will dismantle the deep logic of China's real estate market, put forward his own unique model and theory of analyzing housing prices, and apply these models to many questions that you did not understand before, such as why office buildings cannot sell residential buildings, why school district housing is more expensive than going to aristocratic schools? And will judge issues such as where beijing will have the highest housing prices in the future.
In the hands-on section
Cai Lighting will teach you how to go from the city to the precinct, from the apartment type to the timing, how to avoid the various entanglements and routines in the selection of the house, and choose the most suitable house for you step by step.
When we are ready to buy one of the most expensive items in life, even a small reminder can bring hundreds of thousands or even millions of dollars.
Now, you only need the money for a cup of coffee to get the dry goods and intimate tips of a senior practitioner in the real estate industry.
What's even more rare is that this person has a deep understanding of China's real estate market and is on the same side as you.
"House Purchase Internal Reference: Cai Lighting's Method of Buying a House"
The original price is 99 yuan, 30% discount for a limited time
Limited to 11.13-22 days, the voucher is reduced by nearly 30 yuan
<h4>Help you read the real estate related policies</h4>
↓↓↓
↓↓↓ Click to read the original article, preferential purchase