As a 95-year-old, childhood memories are always indispensable to the noise of the TV shopping channel, and people around me also try to dial the phone of the shopping channel, but they can't call it over and over again, and finally find that the phone bill is a lot consumed.
When I grew up, I learned that this is called hunger marketing, and many merchants often take exaggerated false publicity ads in order to increase sales, coupled with a singing and one-harmony performance, which greatly increases the turnover and does it "seamlessly".
In 2020, the relevant departments investigated the TV shopping channels, and finally found that 19 shopping channels had irregularities, and a total of 23 shopping programs were all stopped. Since then, TV shopping programs have slowly faded out of the stage.
But with the development of the Internet, the tv shopping programs that were once available to everyone have been put on the mobile phone that everyone can't live, and have evolved into today's live streaming with goods.
As in the past routine, a group of people sang one and performed for consumers to see, shouting at the loss of money to sell, but the supply continued to increase. Under the strong stimulus, consumers have impulsive consumption, and after payment, as if picking up a big bargain, they also turned around to thank the anchors for saving money for themselves, and finally the anchors made money with tears.
What is different from the past is that consumers who have been deceived have no channel to speak out and can only eat dumb losses, but now everyone has the right to speak and can launch questions on the Internet at any time.
Therefore, when Li Jinming cut thousands of brand-name bags to 399 yuan in the live broadcast room, and claimed that he finally sold 987 orders due to improper technical operation, resulting in more than 6 million yuan of backwards, netizens began to question her false publicity and acting in the live broadcast room.
There are three reasons for this.
First, cut the price to 399 yuan, too outrageous.
Normal qualified luxury products, cut dozens of hundreds is barely understandable, but cut off thousands of pieces who believe? Not to mention that this bag is still a brand, it is even more difficult to cut.
Therefore, it is normal to be questioned as having a cat.
Second, the sales routine is too old-fashioned.
Selling this product in the name of giving fan benefits, the number of shelves surged on the shelves on the grounds of inventory errors, and when consumers paid money and then exposed themselves to selling at a loss, but even if they lost 6 million, they had to send fan benefits.
Fans were heartbroken and wanted to refund to reduce her losses, but the other party said "6 million I can still afford to lose" and discouraged fans. Fans are touched, and they do not know that they are most likely to be "leeks".
6 million can be a lot of small amounts, who can say that losing money will lose money? So why do you still do business? Directly open charity got. Moreover, her trick has been staged in many anchors.
For example, Simba sold his phone "at a loss."
For example, after Xiao Shenlong bargained (performed) many times, he decided to sell 6 bottles of wine at a price of 99 yuan at a "loss", and he should send benefits to fans.
For another example, Gazi, who sells wine, kicked the assistant who shouted "We will go bankrupt" in the live broadcast room when he heard two bottles of 998 yuan, insisted on giving welfare to his family, and finally sold at a price of 66 yuan and four bottles.
...
After watching one live broadcast after another, I can't help but sigh: life is like a drama, all rely on acting skills.
What's even more ridiculous is that there are people who are willing to believe, willing to pay, and even feel that they will lose money without placing an order, or sorry for the sincerity and kindness of idols.
Such an old-fashioned road number, Li Jinming also began to use it in the live broadcast room, but in fact, the clear-eyed people have already seen through this little trick.
After the live broadcast, the matter on the hot search caused widespread concern and discussion, some consumers who had placed orders asked about product customer service, but the other party took the initiative to let consumers refund on the grounds of "insufficient inventory" and "system bugs".
The live broadcast room guarantees that it will be delivered, and when things get big, find a reason to refuse the delivery. No matter how you look at it, it looks like a routine.
Is it really insufficient inventory, or is the fear of being debunked as a false propaganda selling fakes? Wait for follow-up.
Third, it is suspected that there is a history of selling fake goods.
Li Jinming was questioned because she was suspected of selling fakes, and in her live broadcast room, there were beauty products, snacks, and fashion items. Under her introduction, these products are good value for money and are a benefit of losing money without buying an order.
However, in the mouth of consumers, the beauty products in Li Jinming's live broadcast room are counterfeit fakes.
Some consumers bought masks from Li Jinming's live broadcast room, but after using the bad face, after comparison with the genuine product, they found that the products sold by Li Jinming did not match the genuine products in details.
In addition, Li Jinming also sold jewelry in the live broadcast room, and insisted on saying that the 2.2 grams of accessories were 2.2 grams of gold. During the sale period, he constantly flaunted himself as a Shandong person who talked about integrity, and after being debunked, this matter also caused some consumers to be dissatisfied.
In the face of netizens' doubts, Li Jinming did not turn a blind eye, but hardened with netizens.
Various performances also led to Li Jinming being questioned about acting, and after being spat out of "Love Apartment", the simple Chen Meijia became more and more shrewd.
I have to say that live broadcasting needs to be cautious, otherwise the filter will be shattered.
In front of the Pan Yangtze River's "Pan Ga's Friendship", the filter to the "old drama bone" was diluted.
After that, Zhang Jizhong and his wife sent "benefits" to fans, six bottles of Coke nine yuan nine, 3 to 10 days after payment. It was later discovered that cola of the same specification on a shopping platform was not only three dollars cheaper, but also did not need to be snapped up.
There are more net red two donkeys sell mobile phones, hard to blow the cottage machine into a value-for-money genuine machine, if it is not a mobile phone explosion to injure a consumer will make things bigger, the second donkey is still the great image that helps fans save money.
Live streaming with goods has long been full of routines, rational consumers have long seen through the inside story, and celebrities with goods have repeatedly overturned the car to cause controversy, so why did Li Jinming choose to step into this line?
This has to say that Li Jinming's quite successful live broadcast debut.
After the live broadcast was opened on a certain platform, Li Jinming broadcast for 4.75 hours on the same day. During the live broadcast, the highest number of viewers in the live broadcast room was as high as 76,000 people online at the same time, and the cumulative number of viewers in the whole live broadcast was 7.81 million.
Due to the image in "Love Apartment" to attract fans, passers-by are full, this live broadcast received 54,000 gift tips alone. According to the platform's profit sharing standards, li Jinming can finally have 27,500 in his hands.
This is just the gift of money, the amount of goods on the day is 17,500 singles, the total sales of 14.74 million, most of the products are beauty products, according to the standard of goods to calculate, Li Jinming can get about 3 million.
That is to say, in just over four hours, Li Jinming easily earned enough money for a luxury car without going anywhere. This is a considerable profit for Li Jinming.
Because since the filming of "Love Apartment" in 2019, she has no drama to shoot, and there is only one drama of "Love Saint" in the middle, and her income is meager. Ben is a four- or five-line small actor, and for two years there is no drama to shoot and no money to earn, and the huge profits of live broadcasting have become sweet.
Therefore, there is a scene where she constantly broadcasts the goods live.
However, live broadcasting has risks, and now the news of "loss of 6 million" has become the focus of attention, how to deal with it in the later stage, whether it is a lie, whether it is a routine of acting, time will give the answer.
This directly affects Li Jinming's image and reputation, and will even ruin her acting path. Therefore, don't give up your bottom line for the sake of fly-head profits, and in the end you will only lift a stone and drop it on your feet.