Speaking of the Three Kingdoms, it can be said that it is an era of heroes in history, which has countless stories that are very thought-provoking, and the protagonist of the story we are telling today is Cao Chong, the son of Cao Cao.
When the character of Cao Chong is mentioned, many people immediately think of the story of Cao Chong calling himself an elephant. In fact, Cao Chong's wit is not only reflected in the aspect of weighing elephants.
In Feng Menglong's "Shuzhi Cao Chong", the story of Cao Chongzhi saving lives is recorded.
Cao Cao once put a pair of precious saddles in the warehouse, but unexpectedly attracted rats and bit the saddles. The small official in charge of guarding the warehouse could not help but be shocked when he saw it, he knew that Cao Cao was a decisive person, and in a panic, he wanted to immediately go to Cao Cao and take the initiative to surrender himself.
After Cao Chong saw it, he told him: "Don't be silent, after three days, you will not die." Although the little official was afraid, he still followed Cao Chong's advice.
After Cao Chong returned, he deliberately cut his clothes one by one with a knife, as if he had been bitten by a rat, and then wore such clothes to see Cao Cao.
Cao Cao was very curious after seeing Cao Chong's dress, and saw Cao Chong's sad look, and hurriedly inquired. Cao Chong explained: "Folk say that clothes are bitten by rats, which is an ominous sign, and now I just bumped into such a thing. ”
Cao Cao listened to it and comforted Cao Chong, saying, "These are all unfounded words, there is nothing to worry about." ”
Cao Chong waited for Cao Cao to finish comforting him, and only then did he report that the saddle in the storeroom had been bitten by a rat. At this time, Cao Cao, after some conversation just now, had long since stopped taking this matter to heart, and said with a smile: "It is still difficult for people's clothes to avoid being bitten by rats, not to mention the static saddle." ”
In the end, this matter passed calmly, and under the rescue of Cao Chong, Cao Cao opened a net and let go of the small official.
The story is simple, but the principle behind the story is worth pondering, and in the book "Influence", the author once told us the principle of cognitive contrast: when the second thing is quite different from the first thing, we often think that the difference between the two is greater than the actual thing.
In layman's terms, when we first look at a particularly bad thing, and then look at some poor things, we feel nothing.
For example, when we stay with a particularly boring person for a long time, and then meet an ordinary character, we will feel that the other party is humorous and funny. For example, when children and parents have conflicts, and when they come back after running away from home, parents are often more joyful and excited than usual to see their children. This is also because the safe return of the child brings greater joy than the consequences of disappearance.
The ending change in the story is also Cao Chong's insight into people's hearts and knows how to use psychology.
If you want to try to become a more influential person, or avoid being invisibly influenced by others, you can carefully ponder this principle and apply it, which may bring unexpected results.
For example, first show customers more expensive things - a full set of suits, and then introduce the matching shirts, sweaters and the like, and customers will be more psychologically accepting of the price behind.
When selling cars, first finalize the car, and then finalize some accessories, so that the price of some peripheral products of a few hundred yuan in the car tens of thousands of dollars, it seems a dime, customers unconsciously feel that these are not worth mentioning, casually bought.
Just as the so-called world is full of knowledge, I can't imagine that Cao Chong's move in the Three Kingdoms period even alludes to our current sales principle.
Seeing this, I don't know what everyone thinks about this? Feel free to leave a comment below to discuss.