What is the future of Chaigou Fort Bacon Workshop?
ChaigouBao bacon in Huai'an County, Hebei Province, is also a very famous delicacy in the country, and once Huai'an County would always take out this business card and hand it to others in foreign publicity.
Generally speaking, Chaigou Fort bacon is a folk heritage food, since the late 1980s there have been many workshops engaged in bacon, and the Chaigou Fort Bacon Products Factory built in the 1990s is now missing. At present, in the four large towns of Chaigou Fort, Huai'an City, Zuowei and Toubaihu, a large number of bacon workshops still exist, but the customer population is getting smaller and smaller. With the continuous expansion of economic exchanges, a large number of people engaged in bacon production have also begun to develop in other places, after all, the market in Huai'an is so large, and sales are difficult.
Now in the county famous several bacon workshops like Guo Xi, Feng Zhi, Yi Xiang, Zhong Sanleng, DeXiangmei and other more famous workshops, with the development of the new Internet economy, but also encountered a decrease in production and sales, the fundamental reason is: the younger generation can not look at the old craft, the old craftsmen do not understand the current market operation, this is placed in Chaigou Fort bacon all engaged in this industry of the big problem. After all, the formation of the industry needs to be promoted by the government and pulled by the market, and there is still insufficient motivation on this issue.
To be honest, the old brand still maintains the status quo of being able to produce and sell in the local area, and the only thing that cannot expand production is the shortcoming of all workshops. Mr. Jia, the owner of the 200-year-old bacon workshop, has a vague understanding of online sales, and his WeChat friends are less than 300 people. For the new sales method of the Internet, I shook my head even more, thinking that this thing is too difficult to do. Several other bacon workshops are also facing this crisis.
Huai'an Chaigou Fort bacon has been reported by the media, but also accumulated a certain degree of popularity, but how to play this card, until now there is no sign of development, whether in a few years this card will become more and more loud, or play this card is not known.