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Xiangpiaopiao and Luzhou Laojiao jointly launched low-alcohol brewed milk tea
(Blue Whale Finance) November 10 news, Xiangpiaopiao announced and Luzhou Laojiao jointly launched a low-alcohol brewed milk tea "intoxicated double fight". The reporter learned from the official Taobao store of Xiangpiaopiao that the new milk tea has been temporarily removed from the shelves. Regarding the reason for the removal, the customer service staff responded that "it should be sold out" and could not tell the next round of expected new time for the time being.
The layout of the fragrant low-alcohol drink has long been hinted at. In May this year, at the New Domestic Goods Awards, when the melancholy and innovative Xiangpiaopiao met the luzhou old cellar that loved cross-border, the two jointly launched a "Xiangpiaopiao old cellar collection milk tea", but at that time, it did not enter the C-end market on a large scale.
According to the Tianyancha App, recently, Xiangpiaopiao Food Co., Ltd. applied for several related trademarks of "Xiangpiaopiao Mojito" and "Xiangpiaopiao Rum", and the international classification includes food, convenience food, beer and beverages.
European royal chocolate first "Fenjiu version"
On November 7, the "Fenjiu-Aytonberg Signing Ceremony and Cooperation Conference" was held in the Expo Pavilion, and the global joint launch of "China Fenjiu Wine Heart Chocolate".
It is reported that the Danish royal chocolate brand Aedonborg has a special chocolate production process, which can directly inject high concentrations of spirits into chocolate to maintain the purity and original taste of the wine.
This cross-border cooperation with Adenberg, Fenjiu can achieve brand extension to a certain extent, strengthen brand effect, carry out brand output and cultivation among young consumer groups, and strengthen the brand image of Fenjiu. At the same time, the two sides will also exert a strong synergy effect. The joint name of Fenjiu and Aedunberg is to interpret and reproduce the image and value of the brand through "harmony and difference", and achieve a win-win effect of 1+1>2.
Jingdong big data: from big data to see who is drinking yellow wine
(Huaxia Liquor News) On November 7, at the 26th Shaoxing Yellow Wine Festival in 2020, Chen Songfeng, general manager of the consumer goods division and the liquor procurement and marketing department of Jingdong Retail Group, delivered a speech at the China National Brew Shaoxing Forum, sharing JD.com's big data: from big data to see who is drinking yellow wine.
From the Jingdong big data portrait, it can be seen that the users who consume rice wine are mainly male, and women account for 36%, which also means that in the entire alcohol category, women account for a relatively high proportion of rice wine. Chen Songfeng also told us: "In fact, the coverage of Jingdong's young rice wine users is very wide, from 25-39 years old users are the main force of consumption, currently accounting for 52%, while there are people with high education, high income, and strong purchasing power are also buying rice wine." ”
It can be seen from the regional distribution map of consumers that the purchasing power of Jiangsu, Zhejiang and Shanghai is currently strong, but consumers in provinces and cities outside the Jiangsu, Zhejiang and Shanghai regions are continuing to exert their strength, of which the growth rate of users in sixth-tier cities is leading.
Hurun launched the white paper on Old Chinese Wine
On November 6, Hurun Research Institute released the "2020 White Paper on China's Old Wine" (hereinafter referred to as the "White Paper"). The 48-page content is divided into five chapters to analyze the current situation of China's liquor industry, the characteristics of liquor consumption among China's high-net-worth individuals, the consumption trend of old wine, the definition and value connotation of old wine, and the outlook for the old wine market.
The market value of Wuliangye exceeded one trillion yuan for the first time
On the morning of November 5, Wuliangye's stock price rose to a maximum of 260.39 yuan, and its market value exceeded the 1 trillion yuan mark in history, ranking first in the Shenzhen market, becoming the second liquor company to enter the trillion yuan club after Guizhou Moutai. By the close, Wuliangye's stock price closed at 259.41 yuan, with a total market value of 1.01 trillion yuan.
Tmall Double 11 liquor sales top ten baked
Jingdong supermarket liquor 1 minute turnover exceeded 100 million
From October 21 to October 30, Tmall Double Eleven ranked liquor products according to the pre-sale amount of the brand (the pre-sale amount refers to the cumulative amount of the national sales of the products participating in the Double 11, the non-deposit amount). Among them, the top 10 liquor categories are: Maotai, Wuliangye, Budweiser/Budweiser, Luzhou Laojiao, Penfolds, Shuijingfang, RIO/Rui'ao, Hennessy/Hennessy, Remy Martin/RémyMa, Fenjiu.
On November 1, 2020, the 2020 Jingdong 11.11 Global Love Season opened red data show that in the opening 1 minute, the turnover of Jingdong Supermarket's liquor industry exceeded 100 million. Within 10 minutes, the overall turnover of liquor exceeded 5 times that of the same period last year, of which 100,000 bottles of craft beer were sold.
The third quarter report of 19 liquor companies was released
The polarization of the industry has intensified
(Wine Network) Because it is in the traditional peak season of liquor, the third quarter has always been an important node to measure liquor companies, superimposed on the impact of the epidemic, the consumption scene in the first half of the year is almost stagnant, and the transition period of the liquor peak season and the third quarter of the late epidemic period are different.
Looking at the 19 liquor listed companies, the single-quarter performance of the third quarter rebounded strongly. Among them, 13 companies have double growth in revenue and net profit, 16 companies have achieved positive growth in revenue, and 13 companies have achieved positive growth in net profit. Behind the strong growth, the differentiation of the liquor industry has accelerated, and the gap has further widened, fully reflecting the ability of head liquor companies to resist pressure.
In the view of industry insiders, the development of first-line liquor companies will simultaneously drive the overall liquor sector to improve; at the same time, with the increasing concentration of the industry, the advantages of first-line liquor companies will be more prominent, thus forming a further squeeze on small and medium-sized regional liquor companies.
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Acknowledgements and statements
The content of this article comes from the content platforms of Cloud Wine Headlines, Wine Industry Home, Jiajiu Network, Huaxia Wine News, Blue Whale Finance and economics, etc.
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