On June 1, Coca-Cola Company launched its first alcoholic beverage in the Chinese market - Topo Chico hard sparkling wine, which means that Coca-Cola officially entered the Chinese alcoholic beverage market.
As one of the sub-categories of low-grade wine, hard soda sparkling wine is still in an emerging stage in China, and the market expansion potential is huge. As an entry-level alcoholic beverage, its low-sugar, 0-fat, low-alcohol and other attributes cater to the modern young people's pursuit of a light-burden lifestyle, which is attracting more and more young consumers. According to the "Market Prospect and Status Quo Analysis of the Low-grade Wine Industry in 2020" released by the China Research Institute, the market size of the domestic fruit wine industry in 2019 was about 231.5 billion yuan. In the past two years, the consumption amount of China's low-alcohol market has grown by more than 50%, and during last year's 618 period, the growth rate of low-alcohol alcohol once exceeded 80%.
Made with gluten-free alcohol and blended with sparkling soda water, Topak hard sparkling wine is low alcohol, low sugar, zero fat and naturally fruity. At present, the product has launched three flavors: lemon lime flavor, strawberry guava flavor and colorful pineapple flavor, which has been officially launched on June 1 at the Coca-Cola Tmall flagship store, and will be launched in more e-commerce and new retail channels.
Before entering the Chinese market, Topak Hard Soda Sparkling Wine was the first to be launched in Latin America and Europe, and the product quickly landed in multiple markets in a short period of time.
(Editor-in-Charge: Guo Shuai)
![Happy wine is coming! Coca-Cola China's first alcoholic beverage launched, do you want to try it?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)