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In the domestic joint venture MPV market, there were not many models that could be selected before, but they were none other than Buick GL8, Odyssey and Alexon. At present, the fourth generation of Jiahua was officially launched in September this year before the Xena, and its entire series has launched a total of 4 models, with a price range of 288,900-33.99 million yuan. With the addition of these two models, Ka Wah and Xena, consumer choices will become more abundant.
You may be concerned about why the MPV market is becoming more and more explosive today. According to relevant statistics, China's medium and large MPV sales have increased from 170,000 units in 2016 to 310,000 units in 2020. According to the data released by the National Association of Passenger Vehicles, from January to August this year, the cumulative sales of domestic MPV vehicles were 727,000 vehicles, an increase of 15.9% year-on-year, of which the sales volume of medium and large MPV segments increased steadily. I believe that the market potential behind the data is the direct reason why major car manufacturers want to enter the domestic market first.
Recently, the fourth generation of Jiahua, which has a very high market attention, is definitely its killer with its comfortable space design and technological configuration. And can the pricing range of 288,900-33.99 million yuan and its own product strength get a piece of the pie in the medium and large MPV market? The following is analyzed from the objective data and the test drive experience.
Objective data
Since the launch of the first generation of Ka Wah in 1998 to 2019, ka wah's cumulative global sales have exceeded 2 million units. In 2020, the fourth generation of Jiahua took the lead in listing in South Korea, and its sales volume broke records repeatedly, achieving phenomenal market performance. From January to August this year, the fourth generation of Jawa sold 57,537 units in Korea, accounting for 80% of the market, making it the best-selling model of New Kia in the first year. At the same time, in the United States, where the MPV market is the most mature, the fourth generation of Jawa has also undergone the most stringent test, with sales climbing steadily, quickly winning the recognition of American consumers, and the growth rate exceeds that of Toyota Xena.
As the first global flagship MPV after the renovation of dongfeng Yueda Kia brand, the fourth generation of Jawa has undergone the rigorous test of the global market and has been fully upgraded with global quality. Kia has its own independent parts supply system, and Dongfeng Yueda Kia is also in Kia's global unified supply chain, coupled with modern smart factories, advanced manufacturing technology, scientific quality control system, strict quality control team, the fourth generation of Jawa has the strength to bring Chinese consumers a diversified car experience beyond expectations with global quality. In the J.D. Power 2021 reliability study report, Kia's vehicle reliability ranks third in the same camp as Lexus and Porsche.
Hands-on experience
As an MPV, space and comfortable riding experience must be the focus of everyone's attention. And this is also the killer skill of Jiahua. In addition, the fourth generation of Jawa has also shown the consistent advantages of Korean cars in terms of technology.
In terms of space, the length, width and height of the fourth-generation Jawa vehicle are 5155mm/1995mm/1795mm, and the wheelbase reaches the leading 3090mm in the same class, so the horizontal space and leg space of the first, second and third rows are fully guaranteed.
Generally speaking, when the third row of seats is opened to sit on seven people, the trunk space of many models is stretched, and the third row of Jawa adopts a sunken folding seat similar to the Odyssey, the trunk design is very deep and longitudinal space, with a loading capacity of 627L, and there is no problem at all when the family travels to load 4 20-inch suitcases. If the third row of seats is lowered and the second row of seats is moved forward, the loading space is even more amazing 1793L, specifically a large platform of 1.9 meters wide and 2 meters long, if you put an air mattress on it, don't say how comfortable it is.
In terms of ride comfort, the second row of seats of the fourth generation Of Ka Wah supports front and rear, left and right movement, and the distance between the seats has reached 400mm in the same class, while the left and right movement width has reached 205mm, which is far better than that of the same class, and passengers are more relaxed and elegant when entering and leaving the third row.
In addition, the second row of seats can be adjusted in 12 directions, including a 4-way electric leg rest (angle and length adjustable), backrest and cushion angle adjustment. In addition, two or three rows of sun blinds give better privacy and comfort in the car, and the first and second rows of seats also support 3 levels of ventilation and heating.
It is worth mentioning that the fourth generation of JiaHua also added some intimate functions, such as the rear dialogue mode, in this mode, the front microphone captures the driver's voice, and plays it through the rear speaker, ensuring the smooth communication of the driver and occupants in the car; the rear visual function is the camera installed through the second row of the car roof, the driver can see the dynamics of the second row and the third row of occupants in real time on the central control screen; the rear quiet mode, when turned on, the rear speaker will be muted. At the same time, the volume of the front speaker will also be automatically reduced, resulting in a quiet rear seat rest space; the rear passenger forgets to remind, when the driver closes the engine and opens the door, the system detects a moving object in the car, such as a child, etc., the dashboard will display a "Please confirm the back seat" message, and at the same time issue a prompt tone to quickly inform the rear seat that there are passengers left. Imagine if you travel with your family, these features are really very intimate.
In terms of configuration, its entry-level model is equipped with dual 12.3-inch large screens, SBW knob electronic shifts, NSCC intelligent cruise control, 7 airbags, luxury electric double sunroofs, intelligent electric tailgates, intelligent anti-pinch double-sided electric sliding doors, Kia Connect intelligent network connection and other functions.
At the level of active and passive safety, Jawa has an L2+ level intelligent driver assistance system, equipped with MCB multiple anti-collision system to ensure the safety of driving.
In terms of power, the domestic version of Jawa has been equipped with a 2.0T turbocharged engine based on the new Smartstream power. The engine has a maximum power of 171.4 kW and a peak torque of 353 Nm, which is matched by an 8-speed automatic transmission. This power combination can achieve 9.2 seconds acceleration per 100 km/h and fuel consumption of 7.8 L under NEDC's comprehensive 100 km/h. In actual driving, after a section of congested urban roads, there is almost no frustration in the process of frequent gear switching in the low-speed range of the vehicle, and the driving is very smooth; in the medium and high-speed area, you can feel the sufficient power reserve of this power system, and accelerate overtaking without dragging mud and water. From the nature of the MPV, the smoothness is particularly important, and the explosive power of the High-Speed Zone in the Jawa is more passionate.
Slot point feedback
1. Some voices in the market question whether the starting price of Jiahua's starting price of 288,900 yuan is too high. This may be Kia's previous style of competing for the market at a low price. Whether the strategy of giving up the "beggar version" model of Jiahua's "entry is luxury" can be recognized by consumers remains to be tested by the market.
2, Kia Jawa's second row of ground clearance is as high as 470mm, basically it is difficult to easily get on and off the car without adding electric pedals, which is slightly inconvenient for the elderly and children; the design is because of the pursuit of SUV better passability, so high ground clearance will inevitably have a certain impact on comfort.
3. Compared with the same level of models, although The Jawa has obvious advantages in wheelbase and body width, the head space in the third row is still slightly cramped, and the third row of seat cushions is also general for thigh support.
Vegetarian Car Reviews:
With favorable factors such as the domestic three-child policy and the 6-year exemption of 7-seater cars, MPV may enter the "golden age" of the market after the two camps of cars and SUVs. As the global flagship MPV after the renovation of kia's brand, the fourth generation of Ka Wah will bring new choices with global quality, intelligent technology superior to its peers and large space attributes, and will surely promote the high-end development of Dongfeng Yueda Kia in China.