Introduction to the advertising ecological model of the physical store sharing consumption points alliance
Core logic: 1. For consumer members: First of all, members spend on any offline business, e-commerce platform or rigid consumption CPS platform (refueling, phone bill recharge, utility and coal, Taobao Jingdong Tmall Vipshop, Starbucks McDonald's, Ctrip Meituan Hungry), get the same amount of advertising coupons, users download the advertising APP, by completing a certain number of video advertising tasks or other tasks every day to release the advertising coupons into consumption points in a certain proportion every day. Consumption points can be used for secondary consumption at affiliate merchants (and can also be transferred to gift transactions), achieving the actual effect of using one sum of money twice.
2. To the platform: the use of the super cloud APP decentralized traffic operation model, the use of the super cloud APP to aggregate the entity inter-industry alliance multi-merchant + aggregation e-commerce platform + aggregate CPS platform member traffic, through the advertising alliance, internal advertising, external advertising, CPS traffic revenue, so that consumers in the consumption of the advertising coupons released into consumption points, consumption points can allow users to partner stores for secondary consumption or transfer transaction realization, consumption points circulate within the platform, The platform extracts transaction fees, withdrawal fees, advertising revenues, CPS revenues and other incomes in this process, and realizes the ecological cycle platform with no bubble and profit model of the platform.
3. For physical store merchants or e-commerce platforms: after reaching cooperation with the platform, by paying a certain percentage of the handling fee (such as 15%) to buy advertising coupons for members who give away consumption, for example, today there are 10,000 yuan of cash consumption, only need to give the platform 1500 yuan, you can get 10,000 yuan of advertising coupons for members, so that members can achieve full return of consumption, then the products and services are sold very well, the previous user consumption is consumed, but now consumers can also get extra consumption full return can be used for secondary consumption. Merchants are equivalent to only 15% more fees, you can quickly promote product sales, most of the physical merchants or e-commerce platforms are willing to cooperate.
4. For advertisers: the platform enters the actual consumption ability of consumers, rather than playing the team leader of the capital disk, it is easier to produce results in advertising on the platform, through the accurate promotion of the big data portrait of the platform advertising system, resulting in more direct promotion benefits than ** headlines and other information flow advertisements, in the process of circular consumption, consumption points circulation, platform members are extremely active, and based on the micro-three cloud super cloud native APP architecture, the platform can easily list all the Android market and Apple application market, It is easier to promote, the membership value is higher, and the advertising is more efficient. Advertisers can first purchase consumption points with the platform, and then upload graphic tweets, short videos or live broadcasts, associate their own stores or addresses, or promotion links, use the platform to expose and promote their own projects, the platform deducts the advertiser's consumption points and uses the platform's own advertising system to promote and expose advertisers, and gives users who watch advertisements to watch short video live broadcasts.
Mode features: The platform uses the platform number architecture of the super cloud APP to realize the ecological architecture of incubation of multiple platforms. The specific gameplay is as follows:
1. Integrate offline inter-industry alliance stores: Give merchant stores a set of latest models of mini programs or public account systems, help merchant stores easily build their own online O2O stores, upload their own products, or join the platform supply chain products to enrich the categories of small stores.
The specific operation application model can be selected by the merchant according to their own preferences, such as increasing the social e-commerce game? How does the Alien Alliance play? How does the agent play? How to play the red packet? How does the lottery play? The platform can match the corresponding system to the merchant for free according to the preferences of the merchant, or it can be made into a standardized and easy-to-copy system model, and directly give it to each merchant in batches.
Each merchant is promoting their own public account, member fans are also their own, there are members to precipitate data, the mode of autonomy is strong, the collection is also bound to their own payment, all the money is received in their own pockets, do not need to enter other people's platforms and other withdrawals, reduce the risk of store funds, and the large platform does not directly collect on behalf of merchants, avoiding the risk of two clear settlements of the platform. The members of the inter-industry alliance store through the advertising coupon gift cycle, all to the super cloud APP, jointly create a public domain traffic ecology, through the super cloud APP on the social function, self-media function, short frequency live broadcast, news information, public domain community circle of friends and other functions to enhance the stickiness and interaction between members, while these platforms into the super APP members to identify, small platform members in the large platform generated CPS revenue or advertising revenue, can also be allocated to these small platforms, Achieve a win-win or even win-win effect.
2. Integration of other e-commerce platforms: do not change the original operating mode of the e-commerce platform, docking to join the function of giving away advertising coupons, the same consumption, more than 100% full return advertising coupons to users, users as long as they download the APP to complete the task can easily convert the advertising coupons into consumable and tradable consumption points, the e-commerce platform as long as a part of the profits (such as 15%) to buy advertising coupons with the platform for gift members can be.
3. Incubate their own system multi-mode multi-platform: For some team leaders, they have members, want to do their own platform, but there is no system, no products, the platform can integrate a strong supply chain, through the supply chain system to achieve multi-platform supply, one key on the shelf products, one key return, one key to deduct the payment of goods one key, so as to help the team leader more easily and quickly build a platform and promote the market, they independently collect independent operation, but through the advertising coupon gift cycle members are all to the super cloud APP, Jointly create a public domain traffic ecology, through the super cloud APP on the social function, self-media function, short frequency live broadcast, news information, public domain community circle of friends and other functions to enhance the stickiness and interaction between members, while these platforms into the super APP members to identify, small platform members in the large platform GENERATED REVENUE or advertising revenue, can also be allocated to these small platforms, to achieve a win-win or even win-win effect.
Explanation of the ad network model:
1. Is it illegal to talk to the Huiquan Return Platform?
A: No, **Hui essence is a capital disk illegal fundraising platform, he charges 16% of the merchant's fee, rewards the promoter and carries out a fixed five-thousandth of a day static release to consumers to achieve the effect of full return. The disadvantage of its business model is that the platform does not have a real hematopoietic function and the promise of guaranteed returns caused by the act of brushing singles and reinvesting, and it is characterized as an illegal fund-raising platform, which should be taken as a warning.
And the advertising alliance model platform, users need to complete the advertising task, in order to achieve full return of consumption, and the full return of advertising coupons need to be released into consumption points by watching advertising tasks, to achieve secondary consumption or re-investment or increase transactions, the essence is to use advertising revenue to release, as long as through the brush face authentication real-name authentication to control the upper limit amount of consumption of a single user, to avoid brushing single behavior, while rapidly expanding the membership base to raise advertising revenue, is completely possible to dial more than the ecological long-term operation, At the same time, this release ratio can be adjusted every day according to the real advertising revenue, which is different from the consumer financial management behavior of guaranteed principal and guaranteed income, and avoids the characterization of illegal fund-raising. 2. How to avoid platform risks caused by platform brushing and over-release of bubbles?
A: Each user must brush face authentication, one person per number, strictly control how much money is spent in 365 days, and at the same time, the proportion of released consumption points is strictly calculated according to the actual advertising revenue.