This is a feast about "willing wisdom", a common talk about "willing to give up old wine", and a discussion on "layout strategy". Shede Wine Held the "Shede Wisdom Old Wine Feast" in Zhengzhou on October 23. In addition to a group of industry elites, there are more than 100 Henan distributors and Senior Customers of Shede gathered together to taste the old wine and talk about the wisdom of Shede.
During the period, Wei Wei, vice president of Shede Liquor Industry, interpreted the spirit of "Shede" and the strategy of old wine from the four perspectives of wisdom, self-confidence, overall situation view and win-win situation. Shede's old wine strategy hopes to strengthen the old wine brand and promote old wine products by spreading the old wine culture. The old wine strategy, the dual brand strategy, the rejuvenation strategy and the internationalization strategy involved in this can complement each other, accelerate the national layout of the wine industry, so that everyone can taste the old wine in enjoyment.
In his speech, Wei Wei also shared the "sacrifice" and "gain" of the development process of Shede Wine industry in these years. As far as the Shede wine industry is concerned, there is no inevitable loss and gain, and the shede wine industry has always pursued and time to be friends, with the ultimate quality, with the ultimate ingenuity to brew the old wine, which is a peak taste, this is a win-win situation of willing wisdom. In this way, it explains the value of creating "every bottle of old wine" over decades.
Wei Wei, Vice President of Shede Wine, delivered a speech
In the sharing session, Ge Jianxiong, senior professor of Fudan University and expert in Chinese geography and history, brought a wonderful sharing of the Yellow River culture and Chinese civilization, and said the dawn of the Yellow River Basin civilization under the theme of "Why the Yellow River is the root and soul of the Chinese nation", and finally became the ancestor of the great Chinese civilization, because the geographical environment of the middle and lower reaches of the Yellow River was most suitable for human habitation at that time, and they could live, produce, survive here, and make it develop and grow. The Yellow River is the soul of the Chinese nation and the core and representative of traditional Chinese culture. Its foundation is the regional civilization and regional culture of the Yellow River Basin, which is mainly reflected in dialects, folk customs, houses, beliefs and so on. In addition, the Yellow River Basin has long been an economic and cultural center, and it is unified with the political center. From the above aspects, it can be judged that the Yellow River is the center of gravity of the early Chinese civilization, and it is also the soul of chinese civilization.
The earliest ethnic subjects in China were called "Huaxia". The original Chinese nation migrated to all parts of the country to achieve the integration of local ethnic groups, and further developed, prompting the expansion of living space and the natural expansion of the Chinese nation itself. First, the Chinese peoples in the Yellow River Basin migrated to all parts of the country; second, the non-Chinese ethnic groups in the Yellow River Basin merged into the middle of China. Therefore, the vast majority of Han people across the country, as well as some ethnic minorities, want to trace their roots to believe that they are from near the Yellow River, and they all think that they are descendants of the Yellow Emperor. This points out not only the roots of blood, but also the roots of culture. It also precisely interprets the question of "why the Yellow River is the root of the Chinese nation".
In addition, Ge Jianxiong specifically talked about his understanding of the word "willing", he believes that the culture of willingness and the concept of willingness are in line with Chinese culture. One level of traditional Chinese culture is manifested in the material, all localities and stages have their own characteristics, the other level is expressed in the spiritual level, presented in the traditional values, and has been passed down to this day, I believe that the future will continue to be carried forward.
Ge Jianxiong, senior professor of Fudan University and expert in Chinese geography and history, delivered a speech
Subsequently, Zhu Yingcai, executive deputy general manager of Shede Liquor Marketing Company, said in the Wisdom Dialogue Forum, "Shede is not only selling every bottle of wine, but also passing on China's wisdom to the world." The reason why shede wine industry has today's development is because she has the foundation and strong strength of ecological winemaking. Shede liquor industry with the spirit of willingness, with the spirit of willingness to brew every bottle of good wine, and constantly practice the strategy of willing to give old wine. ”
Zhang Yu, a famous writer and former chairman of the Henan Writers Association, said when discussing the old wine of Shede that he had personally visited the Shede distillery, and what shocked him was the working attitude of this enterprise. Take every wine seriously, just as you would your own soul, and you will get the expected return.
When asked how to understand the sacrifice and gain in cultural inheritance and cultural innovation, Yang Qing, a well-known media person, former editor-in-chief of Dahe News, and member of the advisory committee of Henan Daily Newspaper Group, said that shed wine is a media carrier for everyone, in order to discuss their own life perception and exchange life feelings, and this feeling itself is a part of the content of the willingness, which is a cultural tradition, and realizes a cultural exchange and inheritance through "wine".
Zhang Tao, director of the financial channel of Phoenix Network, said when talking about cooperation with Shede Liquor Industry, Shede Liquor Industry and Phoenix Network jointly created an IP program such as "Shede Wisdom Figures", which invited Mr. Yuan Longping, Zhang Guimei, Wei Ya and other leaders from all walks of life. Although they come from different fields and have different life trajectories, one thing is common: when facing career choices, or even when choosing the times, the spiritual core behind them is the same, creating extraordinary things between "one round" and "one gain".
Wisdom Dialogue Forum Session
In the subsequent dinner session, the audience jointly tasted the precious 25-year-old wine of Shede Wine, and a mysterious color with the art of time was told in a mellow fragrance.
In the future, the feast of shed wisdom and old wine will successively enter Xi'an, Shenyang, Shanghai and other cities, accompanied by different themes in each issue, industry leaders in different fields will be invited to discuss the wisdom of Shede from multiple perspectives. And constantly through the carrier of "willing to wisdom • old wine feast" to achieve a point to lead the face, is committed to allowing more consumers to feel the charm of old wine, pass on the wisdom of willingness.