"Lushan cloud mist tea, the taste is strong and spicy; if you have to drink it for a long time, you can prolong your life." This is a poem by founding marshal Zhu De praising Lushan Yunwu Tea. Lushan north of the Yangtze River, east of Poyang Lake, green mountains and green water to create a unique ecological environment of Lushan, nourished the lushan cloud tea growth of fertile soil, every year from late April to early May, is the valley rainy season, tea plants sprout in the fog, Lushan cloud tea thus named, Lushan cloud tea is one of the top ten famous teas in China, has more than 1,000 years of cultivation history. In recent years, Lushan City has made full use of its unique natural ecological resources and the advantages of human and historical resources, vigorously developed mountain tea planting, enlarged and strengthened the "Lushan Yunwu" brand, and through the organic combination of "village, people, tea, culture and tourism", it has embarked on a green development path with tea as the medium.
A leaf drives a big industry
The tea industry is an efficient industry, but also a green industry in Fuminxing Village, and Lushan people are well versed in it. In recent years, Lushan City has deeply implemented the trademark brand strategy, relying on the geographical indication of Lushan Yunwu Tea to protect products and geographical indication certification trademarks, and vigorously developing the Lushan Yunwu Tea industry. Led by building a geographical indication brand, taking service enterprises as the main body, increasing the income of tea farmers as the core, and improving quality and effect as the goal, we will strive to enhance the grade and market competitiveness of tea products, so that the tea industry will truly become the dominant industry, pillar industry and rich people industry in Lushan City.
In order to strengthen the tea industry, the Lushan Municipal Party Committee and the Lushan Municipal Government have successively issued the "Lushan Famous Tea Spring Development Plan" and the "Lushan Yunwu Tea Modern Agricultural Industrial Park Master Plan", with high standards and high starting points to plan to create a "Lushan model" for the tea industry to drive rural revitalization; through the introduction of support policies, the implementation of special funds, vigorously implement the four major projects of standardization, quality, branding and industrialization, promote the in-depth development of the industry; organize tea enterprises to participate in tea fairs in Nanchang, Hangzhou, Shanghai, Guangdong, Beijing and other places every year. Actively undertake Special Promotion Activities such as Lushan Tea Party, Lushan International Famous Tea Spring Expo, Tea Culture Festival, etc., compile and publish "Lushan Tea Chronicle", carefully build a technical exchange platform and cultural communication platform for integrating tea brands, promoting tea culture and revitalizing the tea industry; create a large number of brand enterprises such as Yuantong, Lushan, Hanyang Peak, Qijian Youlan, Donglin Yulu, Luyuan, etc., and the brand influence has been further highlighted.
According to statistics, the total tea area of Lushan City is 33,250 mu, 4 enterprises that have passed the organic tea production demonstration, an area of more than 4,500 mu, there are 2 provincial leading enterprises, 7 municipal leaders, more than 90 professional cooperatives, forming an industrial chain of tea production, processing, sales, logistics, cultural tourism, research, leisure experience and other industrial chains, with an annual output of more than 1,000 tons of dry tea and a total tea-related output value of 800 million yuan. In the 2020 China Tea Regional Public Brand Market Value List, Lushan Yunwu Tea ranked 17th, with a brand market value of 3.033 billion yuan.
A leaf opens the tea brigade new road
Walking between the flowing waters of the mountains, tasting tea, and being in the middle of a long scroll of ink, the color is delicious. In Lushan, not far away, poetry is close at hand.
Recently, the reporter met Chen Zhiguo, the non-hereditary inheritor of Lushan Yunwu tea handmade tea making skills. "Traditional tea culture can not be lost", during the conversation, he mentioned the inheritance of traditional tea culture many times, Chen Zhiguo's ancestors have lived on tea for generations, which can be described as "nine generations of a cup of Lushan cloud tea", and they have adhered to the inheritance endlessly. Handmade tea is a daily compulsory lesson, and he stands in front of the stove for 10 hours. Chen Zhiguo said that he only wants to do one thing well in his life, that is, to make high-quality Lushan yunwu tea and pass on the traditional tea culture from generation to generation. As a non-hereditary inheritor, Chen Zhiguo has his own new ideas for the development of the Lushan Yunwu tea industry.
As early as 2014, he opened a homestay in the Catcher Ridge Tea Garden, and tourists flock to it every year. "Many tourists are rushing to Lushan Cloud Tea, more and more people are entering the tea garden to start an ecological tea garden journey," Chen Zhiguo introduced, while promoting the Lushan Cloud Tea Culture to tourists, the tea garden has also developed tea tourism integration products such as tourists to experience tea picking, tea making, tea tasting, and learning tea art tea ceremony.
"At the end of April this year, I began to try to cooperate with the Douyin team to promote Lushan Yunwu Tea and live sell tea on the platform," Chen Zhiguo told reporters, saying that he wanted to better promote Lushan Yunwu Tea and let more people drink the purest Lushan Yunwu Tea. Only one month after the start of broadcasting, every day will receive orders from all over the country, although the order volume is not large now, but he believes that adhering to good quality will be recognized.
Located in the western foothills of Lushan Mountain, Lushan Yunwu Tea Farm, with more than 1,200 acres of standardized organic tea gardens, is an agricultural reclamation enterprise integrating tea culture development, production, processing and sales. At present, the field is committed to the construction of a modern agricultural industry science and technology demonstration park, and is building projects such as the Lushan Yunwu Tea Museum, the Tea Research base, the handmade tea workshop of intangible cultural heritage, the sketching of tea sea and the photography base of the tea garden. Yuan Hui, director of the tea farm, told reporters that the integrated development system of tea tourism will be built through project construction, and a flagship enterprise of Lushan Yunwu Tea will be built, thereby driving tea farmers and nearby residents to increase their income and enhance the cultural connotation of Lushan tourism.
A leaf enriches a people
Pieces of tea trees cover the hillside, and the fragrance of tea is refreshing. In Lushan City, tea is closely related to the lives of locals, and tea trees are the "rich trees" of local people.
Walking into Yujing Village, Bailu Town, Lushan City, under the cover of green mountains and green waters, it is like being in the peach blossom garden of Tao Yuanming's pen, and a vibrant and beautiful rural picture comes into view. Tea is a traditional specialty of Yujing Village, in recent years, Yujing Village through the "cooperative + rich leader + poor households" model, the development of more than 1500 acres of high-yield Lushan Yunwu tea garden, the annual output value of 10 million yuan, driving more than 60 poor households out of poverty.
"In the past, tea in Yujing Village had no standard, no brand, and no market. Without deep processing, even if the quality of spring tea is excellent, it can only sell for about 600 yuan per kilogram, and the sales are too scattered and lead to poor sales. Now, the village has introduced a modern tea factory that can realize the deep processing of tea. In the future, in addition to spring tea, villagers can also pick summer tea and autumn tea, and the price can reach 1200 yuan per kilogram after processing. All villagers picked tea leaves are processed according to unified standards and sold under a unified brand to achieve industrialization development. Villager Mao Hualong said that Yujing Village is a "magic recipe" for getting rich with tea.
Nowadays, 5 of the 15 "13th Five-Year" poor villages in Lushan City regard the tea industry as the leading industry for poverty alleviation, and have formed tea characteristic townships such as Muling Town, Dongmushan Forest Farm, Haihui Town, Bailu Town, Wenquan Town, and other tea characteristic townships and tea specialty villages such as Tongyuan, Taohuayuan, Tea Forest Farm, Yujing Village, Gaojialing, Baiheso, and Catching Maling, and more than 20,000 employees in the tea field have been formed, and more than 200 households have increased their income through the connection of the interests of the main body of business.
A leaf, an industry. Lushan City revitalizes the tea industry, carries forward the tea culture, uses tea to alleviate poverty and rejuvenate the tourism with tea, injects fresh impetus into the revitalization of the countryside, and has embarked on a practical and feasible new path.
(Jiujiang Daily full media reporter Lu Anlin/Wen Ouyang seafarer/photo)