Reporter Shi Lu
Shanghai's hot property market in previous years, "Golden Nine Silver Ten" this year but through the cool.
"We have more than 80 people in the entire store, and there is only 1 set of second-hand houses traded in September, and many other intermediaries have zero transactions." In August, the entire store was sold 4 sets, and it was obvious that it turned cold, and the next family could not get money without loans, and the market cooled down. On October 25, an intermediary practitioner in Shanghai's Qiantan area told the Securities Daily reporter.
Previously, before the loan was tightened, as a popular area full of luxury houses in Shanghai, the highest unit price of second-hand houses in the Qiantan property market sold to more than 200,000 yuan / square meter, while the new houses were almost around 90,000 yuan / square meter, and the price was seriously inverted.
With the release of the shanghai second-hand housing listing guidance price policy, the second-hand houses in Qiantan have undergone a complex process of collective removal, collective shelf after adjustment, and then collective removal.
The reporter browsed the listed listings of the chain home and found that the listings of more than 200,000 yuan / square meter in the Qiantan area have disappeared. "200,000 yuan / square meter of this kind of house, according to the government's guidance price simply can not pass, some owners lower the unit price to about 130,000 yuan / square meter, only to approve and be listed." The above-mentioned intermediary added to the "Securities Daily" reporter.
According to data from E-House Research Institute, in September this year, 12,040 sets of second-hand houses were traded in Shanghai, down 61% year-on-year and 33% month-on-month, and the average transaction price was 38,415 yuan / square meter, up 1% month-on-month and down 9% year-on-year.
Buying a house is becoming more difficult
Some intermediaries in the foreshore area gold nine-bit transaction
Affected by the verification of second-hand houses in Shanghai and the policy of low three prices, the traditional golden nine silver and ten hot scenes in the Shanghai property market no longer appear, the second-hand houses in Qiantan are cold, and some intermediaries have zero transactions of second-hand houses throughout the month.
"Securities Daily" reporter visited some intermediary stores in Pudong Qiantan and learned that some stores have not been sold in second-hand houses since October. A broker of the chain told the "Securities Daily" reporter, "Our store did not have a transaction in the front beach in September, and the transaction volume in August was single digits."
Since the implementation of the second-hand housing price verification in Shanghai on July 19, the listing of second-hand houses in Qiantan has become the focus of the whole city, and many buyers have witnessed the whole process of these listings from the shelves to the shelves, and then to the re-removal of all shelves. From the removal of large-scale listings to the shelves to the shelves, the embarrassing situation of 0 listings appeared in the second-hand houses in the front beach in mid-August.
For the reason for zero transactions, the above-mentioned broker of Shanghai Chain Home told the "Securities Daily" reporter: "Whether it is Shanghai Ten Articles or other package policies, it is not to make it more convenient for buyers to buy a house, but it increases the difficulty." Mainly a loan has become strict, the money transferred by the individual is not counted as flow income, and the bank strictly checks the source of the down payment. The second home buyer needs to be evaluated by the bank regardless of the amount of the loan, but in the end, as long as the second home buyer has to pay a down payment of 80% to 85%. It has become more difficult to buy a house, and many people cannot afford it. ”
Demand from home buyers has declined
The owner's mentality is stable and the intranet hangs out high-priced listings
Although the second-hand housing transaction has turned cool, the owners of the former Beach, who are leaning on multiple concepts such as popular school districts, have still not lowered their expectations.
The second-hand listings that have not passed the verification price of Qiantan still show that the unit price exceeds 200,000 yuan / square meter on the intranet of a large intermediary platform. During the National Day holiday, Jingyao Famous Residence newly listed a set of 62 square meters 1 bedroom and 1 hall, with a listing price of 12.35 million yuan and a unit price of nearly 200,000 yuan / square meter.
"Like the Sanlin Expo Home in the Qiantan area, some of the owners we contacted, in August, they also listed the unit price of the house at a high price of 80,000 yuan, how can it be sold, 70,000 unit prices are difficult to deal, no one buys." Now that buyers have been raised in disguise, there are not many who can pay a one-time down payment of 80% to 90%, and the owner cannot stand the price drop by selling and subletting. The above-mentioned small intermediary added to the "Securities Daily" reporter, "Although the community like Sanlin Expo Homestead is relatively new, it is far from the subway and inconvenient, and the rent increase in September in the hot market is nearly 30%, and there is no worry about the home." But after the eleventh long holiday, the rental market has gradually cooled down. ”
For the sale of shanghai's "Golden Nine Silver Ten" second-hand houses, Yu Xiaoyu, research director of Yihan Think Tank, analyzed the "Securities Daily" reporter: First, the supply is reduced, and the owners who have no emergency needs are unwilling to reduce the price to sell and will choose to continue to rent, but the rent increase and the total price of the house that has dropped in name cannot be compared, but recently it has been frequently rumored that Shanghai's real estate tax has the possibility of upgrading, and some residents are willing to sell in the later stage, and the supply may rise. On the other hand, the demand of buyers is declining, especially after the "three prices are low" policy, many people's down payment ratio is directly from 35% to 50% or higher, and the increase in down payment is a key factor affecting the ability of this part of the buyer to buy a house. In addition, the external price seen by consumers is lower, so the wait-and-see mentality is relatively strong, and demand is affected by these two aspects.
Since 2018, Qiantan has exploded in the Shanghai property market with the concept of the second Lujiazui, when the opening price of Qiantan New Project was generally 80,000 yuan / square meter. In 2020, after many listings in Qiantan entered the second-hand housing market, most of the listing prices exceeded 100,000 yuan / square meter, and the listing price of some listings was as high as 200,000 yuan / square meter, seriously exceeding the price of new houses (the price of new houses has been 80,000-90,000 yuan / square meter), and extreme upside-down behavior has also suffered from market criticism.
In July this year, the second-hand housing listing guidance price was released, and the high-priced second-hand houses in the Qiantan area experienced the test of collective removal, listing and re-removal, and the transaction price and quantity have turned significantly cold. In the Qiantan area, as new houses are concentrated in the market, the phenomenon of serious price inversion may change.
(Edited by Qiao Chuanchuan)