Golden autumn October just passed, the automotive industry's "golden nine silver ten" also ended smoothly, with the increase in demand in the domestic automotive industry, the performance of the joint venture brand that has been deeply cultivated for many years is not very optimistic, and even there has been negative growth, and the independent brand camp, including traditional large manufacturers, new energy vehicle companies, including car companies have a very rapid growth momentum, let's take a look at the October "report card" of various types of models representing car companies \ brands, in a sense, this "report card" may affect your choice.
FAW Toyota
FAW Toyota has been deeply involved in the domestic market for many years, and can be said to be one of the most representative joint venture car companies, FAW Toyota sold a total of 72,830 new cars in October, an increase of 10%, which can only be said to have barely maintained positive growth. Specific analysis, FAW Toyota's former sales king Corolla model performance has been "radiant" no longer, the data has fallen sharply, the single sales volume of The Corolla model is 19738 vehicles, prompting that the sales volume of the same period last year was 29053 vehicles. Another factor that makes FAW Toyota "embarrassing" is the rise of our own brands, which has further expanded its share in the compact market, in addition, Toyota's consistent "mark-up" strategy is also a very "de-powder" performance.
Honda (Dongfeng Honda, Guangqi Honda)
From the perspective of a single brand, Honda (China)'s domestic sales in October were 148377 vehicles, down 17.87% compared with the same period last year, of which Guangben sales were 77,748 vehicles, a synchronous decline of 9.09%, and Dongben sales were 70,629 vehicles, down 25.76% year-on-year. For such "achievements", Honda explained that it is mainly affected by global chips, in fact, "lack of core" is on the one hand, Honda's dual-vehicle strategy has further increased the risk of internal friction, the product line is too rich, product differentiation is getting smaller and smaller, has formed a phenomenon of internal competition, in addition, Honda in the pace of new energy is always one step slower than other car companies, although compared with the previous month, it is difficult to increase significantly in the domestic market.
red flag
Let's take a look at the "report card" handed over by our own brands, the sales of the traditional big factory Hongqi in October exceeded 35,000 vehicles, an increase of 54% year-on-year, and this data also created a new record for hongqi's single monthly sales, specifically looking at its model data, the sales volume of H9 models exceeded 4,000 vehicles, the sales of new energy flagship suvs e-hs9 exceeded 810 vehicles, and both models created a monthly sales record of a single model, although at present, Hongqi's sales data cannot be compared with the joint venture brand. But if we can maintain such a sales growth rate, the future can be expected.
Chery Automobile
Chery Automobile is the "eldest son" of Chery Group, naturally shouldering heavy responsibilities, October sales of 63566 vehicles, this figure includes overseas export sales, compared with the same period last year, an increase of 16.4%, as a domestic development time of a traditional car company, such data compared with competitors, is obviously not ideal. In fact, Chery's hard power is very strong, but for the brand packaging and promotion, other car companies have a relatively large gap, at the same time, Chery Automobile lacks high-end products, although with other brother brands of the group responsible for high-end products, but Chery's product lines overlap too much, is also a major factor affecting its sales.
SAIC Maxus maxus
In the traditional car pickup truck and light passenger segments, SAIC Maxus has always been a leading enterprise in the industry, delivering 15,226 units in october, an increase of 18% year-on-year. Among them, the single-month sales volume of the wide-body light passenger family reached 6,084 units, firmly consolidating the forefront position of the light passenger market segment. The mpv family won the popular record of "4,867 units sold per month, up 26% year-on-year". The pickup family's hot sales also added to the firepower of October sales, which sold 2,956 units in the month. In addition, there are "god" assists in overseas markets, with sales in overseas markets reaching 3,520 units, an increase of 25% year-on-year. It is worth mentioning that SAIC Maxus maxus relies on the c2b customization model to achieve personalized customization for consumers in various industries around the world, which is also its best-selling secret worldwide.
Weima Motors
As a new force in domestic new energy car manufacturing, WM Motors has always been the main "smart" attribute, with sales of 5,025 vehicles in October, an increase of 67.3% year-on-year, and also created a new record for single-month sales. Intelligence has always been the core competitiveness of WM Motors, in terms of strategy, after WM achieved certain results, it did not rush to expand the product line, but continued to deepen the mainstream passenger car market of 150,000-250,000 yuan, firmly grasp the market share in its own hands, enhance user loyalty, in the "2021 China Automotive After-sales Service Customer Satisfaction Kath Survey (CAACS) Report", WM Automobile won the first result of new energy brand user satisfaction, which can be called its own brand new energy "The Light of Domestic Goods".
The above brands cover almost all models of our daily travel needs, each brand is improving product strength, and the actual performance, sales is the best embodiment, I hope that our own brands can maintain this sustained growth momentum, the future for global consumers to bring a better travel experience.