This year's double 11 is dumb, and the traditional sales season of trucks is not working. According to data from the China Automobile Association, heavy-duty trucks sold 53,000 units in October, down 62% year-on-year, making it the biggest decline this year.
The decline in sales is actually already doomed. On July 1, the National VI standard was fully implemented, dealers in accordance with the previous experience of emission upgrades, large-scale hoarding of National V vehicles, in the first half of the year before the implementation of the standard, large-scale vehicle purchase and replacement demand was released in advance, and now the sales volume is bleak and reasonable, but no one expected that the second half of the year will be more miserable. The first is the continued downturn in the freight industry coupled with the repeated epidemics, chip tension, power rationing, raw material prices, gas prices and oil prices, and other factors, the entire freight industry seems to be stuck in a quagmire.
Most of the card friends said that this year's running freight feels like inverted money, mortgage repayment car loan has been difficult, coupled with the market freight continues to decline, buy a new car is not to think, even in the face of price reductions of up to 100,000 yuan of products, most card friends are indifferent.
Also affected by the above factors, traditional car companies have also been hit. In October, FAW and Second Automobile, which has always dominated the sales of heavy-duty trucks, were collectively dumbfounded, and the total sales volume could not match sinotruk. Futian, which is known for its marketing strength, has sold less than 2,000 units. According to industry insiders, the current demand for car purchases is low, and the sales volume on the data of the China Automobile Association is only the data provided by the manufacturer, not the actual number in the hands of the end user, if the amount of the manufacturer's pressure on the dealer is removed, the actual sales volume is even more bleak.
Why doesn't the Golden Nine Silver Ten work? Similar to the "Double Eleven" of the e-commerce industry that has appeared in recent years, in the long-term truck trading process, dealers will launch a large number of new products in September and October every year, accompanied by various promotions and discount activities. Returning to the skill of things, why do consumers choose to buy products on holidays such as "Double Eleven", and the answer is "because it is cheap", so why do they choose to buy cheap products? The root cause is still because of "poverty" and want to save money during the promotion.
But when you can't meet even the most basic needs of life, will you still choose to spend on this festival? The "Double Eleven" dud is like this, and the dismal bleakness of the Golden Nine Silver Ten is also rooted in this. As a core participant in the freight industry, the interests of truck drivers are the foundation, and it is hoped that the Ministry of Transport will introduce more rights and interests that are beneficial to card friends and let the freight industry survive this disaster as soon as possible.