On November 9, the long-awaited data of the association was finally released.
According to the laws of the automobile market, September and October are the golden period of the automotive industry every year. Unfortunately, due to the impact of the fluctuations of the epidemic in China, the performance of the automobile market this year has declined slightly. After the sales volume of the automobile market in September and October were announced, we can clearly find that the growth rate of new energy vehicles is very amazing.
Specifically, at this stage, new energy vehicles have not only formed a situation of confrontation with traditional cars, but also made rapid progress in various market segments. According to data from the Association, the cumulative sales of new energy vehicles in October 2021 were 317,000 units, an increase of 138.1% year-on-year, and the cumulative sales of new energy vehicles from January to October were 2.135 million units, an increase of 191.3% year-on-year.
Occupy half of the list
Combined with the data released by the Association and BYD, in the wave of new energy vehicles, BYD has become the "darling" of the market. In the October new energy vehicle sales ranking released by the Association, BYD's BYD Qin PLUS DM-i, BYD Song DM, BYD Qin PLUS EV, BYD Han EV, BYD Tang DM, and BYD Yuan EV have successfully entered the list.
According to bydir's official data, BYD passenger car sales in October were 88,898 units, an increase of 90.9% year-on-year and 12.5% month-on-month; of which 80,003 new energy passenger cars were sold, an increase of 262.9% year-on-year.
Specific to the product, the sales performance of BYD's two flagship models has stabilized. The BYDHan family continued to maintain monthly sales of over 10,000 units in October, with sales of 11,087 units in October, up 63.9% year-on-year. Unlike the BYD Han family, as BYD's flagship SUV model, the BYD Tang family sold 6,862 units in October, of which 6,762 DM models and 100 EV models were sold.
Positioning the two major product families of BYD Qin and BYD Song in the middle and low-end markets, BYD Has become BYD's sales responsibility. According to the data, the BYD Qin family sold as many as 27,725 vehicles in October. Among them, BYD Qin PLUS DM-i has been favored by the majority of consumers, with sales of 17,503 vehicles in October. The Song family's cumulative sales in October were 23,313 units, up 14.4% year-on-year. It is worth mentioning that bydir Song DM's sales in October increased by 1897.6% year-on-year.
It should be noted that since BYD Qin PLUS is in a period of capacity climbing, a large number of orders have been accumulated at this stage, and it is expected that the next sales volume of the BYD Qin family will have a round of outbreak.
The BYD Yuan family, which positions entry-level products, sold 6,507 units in October, up 485.2% year-on-year and 21.1% month-on-month. Compared with other products, although the sales volume of the BYD Yuan family is slightly lower, it is still at the forefront of the market segment. In addition to the BYD Yuan family, BYD launched the BYD Dolphin in the second half of this year and sold 6,018 vehicles in October, an increase of 100.6% month-on-month. At the same time, BYD's e-series sales in October were 5162 new vehicles, up 61.6% year-on-year and 6.4% month-on-month.
Looking at the October sales ranking list released by the Association, we can clearly see that almost no car company can occupy half of the sales ranking like BYD. In this regard, many people will be very curious, in the context of the acceleration of the automotive industry, how did BYD achieve this "achievement"?
Local brands know you better!
The reason why BYD new energy vehicles can be favored by the market is inseparable from its strategic planning. Different from the low-price sales strategy adopted by some brands, BYD's new energy models adopt a boutique route and pay attention to user experience. As a car company that attaches great importance to user experience, IND not only continuously improves the user experience when purchasing and after-sales service, but also deeply "embeds" the user experience in the process of product development, aiming to provide users with a more cost-effective car experience.
Specific to the product level, in the same level of models, BYD's products have successfully attracted the attention of consumers with the cost performance of the leading joint venture models of the same level. Taking the BYD Qin PLUS DM-i of 105,800 yuan as an example, after comparing the Corolla of 109,800 yuan, we found that bydy Qin PLUS DM-i not only has certain advantages in price, but also is ahead of the Corolla and other similar models in terms of configuration, such as equipped with reversing images, automatic parking, vehicle networking and other rich configurations.
In addition to the rich configuration, IND in the process of developing products, the "big space" pursued by domestic consumers has also been optimized to a certain extent, such as BYD Qin PLUS DM-i has the advantage of leading the space of the same level of models. In addition to BYD Qin PLUS DM-i, BYD's products such as Song, Han and Tang are ahead of models of the same level in terms of product strength.
As we all know, Japanese brands have been able to run rampant in the domestic market for many years, inseparable from the excellent fuel economy of their products. It can be seen that domestic consumers attach importance to the fuel economy of automotive products. The advent of BYD's DM-i super hybrid system has redefined fuel economy and met the needs of consumers. This is also a key factor in why BYD's products equipped with DM-i super hybrid systems can be favored by the market.
Combined with the above advantages, the reason why BYD can circle a large number of domestic consumers is inseparable from its in-depth study of national demand. Interestingly, in order to improve the convenience of domestic users when using the car, BYD has carried out Chinese treatment for the buttons in the car. All indications show that BYD not only deeply understands the needs of users, but also optimizes the product details and truly achieves "user-centricity". Thanks to BYD's understanding of consumers, BYD's automotive products have become the hot models in the market.
Rejecting the technical "stuck neck"
Although the hot sales of products are a good thing, but in the context of chip shortage, it has brought certain troubles to car companies. Due to the impact of chip shortages, according to forecasts released by global consulting firm AliXPartners, it is expected to reduce automobile production by about 7.7 million units worldwide. Under the influence of chip shortage, the production capacity of many car companies has been greatly reduced, or even stopped production.
However, for BYD, which focuses on its own research and development technology, the chip shortage is just a small episode in its development process. As early as 2003, BYD established the Automotive Semiconductor Division, and was officially registered in 2004 under the name of "BYD Microelectronics". After more than a decade of hard work, BYD is now the largest manufacturer of IGBT in China. In the face of the chip crisis, BYD has become the only car company that claims to be unaffected by the chip crisis and even has the ability to supply it to the outside world.
In addition to IGBT chips, BYD has also mastered the core technologies of new energy vehicles such as batteries, motors, and electronic controls, successfully solved the problem of technical "card neck", and ensured that BYD products can be delivered to users on time and are not affected by the external environment. Thanks to the blessing of a number of technologies, BYD can not only accelerate the speed of product update iteration, but also make the performance of products more excellent, which will help BYD play a stronger competitive role in the next market competition.
New starting point, fast growth!
Since entering 2021, BYD has continued to deepen the new energy vehicle market, and launched the e-platform 3.0 and Dolphin pure electric vehicles, making BYD's product architecture more abundant. Among them, the e-platform 3.0 is regarded by BYD as the cradle of the next generation of electric vehicles, and will help BYD itself and even the industry to crush the pain points of traditional fuel vehicles in the future.
According to statistics from the China Association of Automobile Manufacturers, the national automobile production and sales in the first three quarters of this year increased by 7.5% and 8.7% year-on-year.
Among them, BYD's new energy vehicle sales in the first three quarters of this year accounted for 74.6% of the sales of all vehicles, accounting for 15.7% of the national new energy vehicle sales in the same period. It can be seen that BYD has firmly occupied a major position in the market. Combined with the continuous release of DM-i production capacity and other aspects of information, BYD has stood at a new starting point and has immeasurable development potential.
summary
With the gradual clarity of the situation of new energy vehicles, both new force car companies and traditional car companies are looking for their own positioning in this innovation movement and have made efforts in this direction. Unfortunately, in this innovation movement, due to the influence of various factors, major car companies have fallen into the "chip famine" and other dilemmas. Therefore, many people in the industry have proposed the concept of building a "moat", including establishing and improving the supply chain.
However, the "moat" cannot be built in a day. Unlike other car companies, BYD has begun to build a "moat" more than a decade ago. In this regard, we have reason to believe that in the future new energy vehicle market, BYD will become a well-deserved "overlord"!