In recent years, with the rise of online short video platforms, a new group of Internet celebrity anchors have been born, who often receive gifts through live broadcast PK, or live broadcasts to obtain income, but there are many problems behind them, such as script hype, acting, etc., harvesting fans, and Keiko is such a person.
On a short video platform, Keiko has nearly 30 million fans, more than some star artists, but this year has been repeatedly named by CCTV.
In May, CCTV news exposed the Internet celebrity anchor Keiko on the platform PK tip, triggering a hot discussion, and then Keiko was under pressure, stopped broadcasting for a month, and sent a video apology.
Keiko said that she spent a long time to reflect, as a network anchor, support laws and regulations, sincerely accept the media's opinions and suggestions on herself, and call on everyone to consume rationally in the live broadcast room, minors do not tip, will continue to bring joy and positive energy to everyone in the live broadcast room.
After January, Keiko started broadcasting again on June 19, the way is still unchanged, but will remind minors from time to time in the live broadcast room not to tip, but such a reminder is meaningless, but it is just a look. Keiko continued to PK during the live broadcast, although she no longer had a huge amount of rewards as before, but it was still quite a lot in total.
Unexpectedly, in July, CCTV Financial Channel once again named Keiko.
CCTV financial channel again quoted the network article, pointed out that in recent years, Keiko's more than 600 live broadcast tip income up to 30 million, the highest day is as high as 5 million, such income has been comparable to the income of first-line stars, and exposed an account was named after disappearing, questioning the authenticity of huge tips, using this routine to attract netizens to tip events appear frequently, impacting social psychology, among minors, creating a false phenomenon of unearned gain, getting rich overnight, It is very harmful to the formation of the entire minor's outlook on life.
It is harmful not only to minors, but also to the entire social atmosphere.
Especially for some students in school, it is even more affected by this, and they have begun to do live broadcasting in school.
Although the platform has restrictions on minors, behind each account, sometimes minors are operating through adult accounts, such cases are numerous, and recently post-zero tipping incidents continue, hundreds of thousands of tips, so that young people are dragged down by online tips, and even embark on the road of illegal crime.
Internet celebrity anchors routine rewards continuously, often are the return of the consortium, e-commerce support, the anchors between the script acting, tear each other apart, and then attract a large number of melon-eating masses to join, open the tip, and finally it is actually a harvest after a harvest.
Anchors PK each other, netizens in the live broadcast are watching the play, and some fans can win in order to support their favorite anchors to win, or not punished, it is easy to be stimulated by words and directly recharge and reward the anchors.
Although it has been repeatedly named, but it can be seen that the control and governance of the large platform is limited, because this is also an important part of the platform income, the platform and the anchor are closely related, on the one hand, relying on the anchor to attract popularity, attract users, retain users, on the other hand, the joint anchor to harvest users, so the platform will turn a blind eye, as long as it does not touch the bottom line and principles, it will be conniving.
Just like Keiko, although she was named and criticized, she only stopped broadcasting for a month, temporarily avoided the limelight, and then made a comeback and continued to routine fans and family.
Nowadays, Internet celebrity anchors play the game of capital, rely on capital to win the anchor, and then rely on capital to create false traffic and tips to attract ordinary netizens to participate, and in the end, it is often ordinary netizens who are deceived. But apparently they don't know it, and they claim that they are willing to support their favorite anchors, which is like crazy star chasing.
From live streaming with goods to live broadcasting PK, routineization has become the usual way of anchors, if there is no routine, it is difficult to survive and develop in today's environment, but the routine is also limited to the bottom line, although the anchors are very important to the platform, but it does not mean that it is necessary to connive, regardless of the moral and legal bottom line.
Yin Shihang script hype live broadcast with goods was suspended, and the two donkey couple live broadcast sales cottage goods were heavily fined, although Keiko suspended live broadcasting for January, but it can be seen that for these anchors, it will soon return to the major platforms, continue to stage the past routines on major platforms, so relying on media criticism alone has no help, more levels of participation in governance are needed.
The network gives everyone the opportunity and right to develop, but there is still a bottom line and principles on the network platform, especially for these big Internet celebrity anchors, it has been comparable to a star artist, but also a public figure, should assume social responsibility and responsibility, rather than relying on routine live broadcast to induce tips, this is with a bad social atmosphere, affecting the values of the public, the consequences are quite serious, if you continue like this, sooner or later it will be overturned.