The selection activity of "Heroes of the World, Nanchang Gift" was launched

The reporter learned on November 18 that in order to promote the construction of the "City of Culture", create a "Hero City of the World • Nanchang Gift" cultural tourism creative product brand, enrich the tourism elements of Nanchang, Jiangxi, spread Nanchang tourism culture, optimize the tourism industry structure, and accelerate the transformation and upgrading of Nanchang tourism industry, the Nanchang Municipal Bureau of Culture and Guangdong New Tourism cooperated with Nanchang Daily to launch the "World Hero City • Nanchang Gift" cultural tourism creative product selection activity. A total of five categories of products, including agricultural products, local famous spots, traditional handicrafts, cultural and creative goods, and tourism supplies, participated in the review, and the content was mainly a total of 109 series of participating commodities that were collected and reported through counties and districts in the early stage.

This activity opened a selection and voting channel in the "Nanchang News" client, voted for 3 consecutive days, and selected 50 "Nanchang gifts" in the hearts of the citizens to enter the final evaluation stage. The organizer will organize an expert review team to score 50 shortlisted works according to the creativity, culture, practicality, aesthetics, commerciality, follow-up development and promotion of the works, and finally select the "Top Ten Nanchang Gifts".

A taste of agricultural products has its own flavor

Local agricultural products are often favored because of their specific cultural connotations and uniqueness. In this selection event, classic local specialties and unique flavor foods are available. Spicy and unique, tender and crispy slightly sweet municipal intangible cultural heritage dried pepper, fresh aromatic, fresh and sweet Nanchang "old-fashioned" spring bud jasmine tea, fresh and smooth Pohu duck house pine flower duck skin egg, tea fragrant salted duck egg, smooth and delicious Li Du Xu's potato noodles, sweet and soft finikes Mountain Villa rice, white and smooth, chewy Chen Lao watch handmade noodles, delicate and crisp Xiu rue Sanjiang radish pickles, nourishing liver and kidney mulberry juice, mulberry leaf peach crisp, "Phoenix Silk" special grade mulberry silk summer cold quilt, The clear soup color of Xiaotan Yunwu green tea, as well as handmade sauce, tempeh, Jiuhong tea oil, snail spicy sauce and other agricultural products enrich the taste buds.

The local famous spots of the two products highlight the characteristics

Local names are a city's signature calling card. Among the entries, there are not only qiaojiazhai crispy outer skin, soft inside, honey flavor of the national cake and crisp pine delicate slightly crisp national peach crisp, green and delicious Q bomb refreshing Nanchang mixed powder, sweet and fragrant Guangchang white lotus, clear and depyretic kudzu powder, the unique flavor of Ganpo fruit cake series, as well as Huangshanghuang bone crisp pine, gnaw strong taste of the imperial poultry sauce duck box (spicy, spicy, fragrant), as well as the fragrant, soft glutinous "Zongshengyuan" Sago dumplings and Langjiu Jinggang Laoxian tea packaging design with blue and white porcelain visual effects. In all kinds of famous spots, you can not only taste "Nanchang on the tip of your tongue", but also feel the unique urban charm.

Three comments on the ingenuity of traditional crafts

Traditional crafts have a long history of production, are the treasures of urban culture and art, and highlight the endless cultural heritage of the masses. The porcelain plate is transparent and lustrous, the color layer is rich, in this selection activity, the public can see the delicate pastel Tengwangge porcelain plate, you can also see the cultural gifts with the characteristics of Jiangxi local representatives Gan embroidery (Yuzhang embroidery) double-sided table "Ink Painting Big Stone Bird", single-sided table "Red Jinggangshan" and other works. In addition, there are "Five Elements" designed with the totem elements of "Hai Xiahou", and the exquisite piping production craftsmanship and the combination of black, gray and gold highlight the noble and generous fashion.

The micro-carving process coupled with the micro-carving set brush of the adult old bamboo, the small, light and easy-to-carry dragon lamp "Ribbon Dragon" in the south of the city, the brown compilation "Hundred Years of Good Union" and the personal works "Blossoming Rich and Noble", the tea table "Hui Zhou Yuandu" and "Bada Mountain Portrait" will also participate in the competition. Tangnan Helang wine, a product that combines the charm of intangible cultural heritage with the brewing process of intangible cultural heritage, The September wine (10-year blue and white porcelain vase) that is rumored to be known as "Luojia Maotai" in Nanchang, and the 55° cup, a high-tech cooling product, will also bring a different style.

The four appreciations of cultural and creative products are unique

Cultural and creative products integrate the refinement of cultural elements, meet the needs of appreciating beauty, and are also an excellent carrier for spreading the image of the city. The Hai di creative model extracts the popular cultural relics elements unearthed in the Hou Kingdom of Hai Di, and will have the new business cards of golden Jiangxi such as hai di creative keychain, creative pen bag series, hai di creative paper tape series, hai di story series folding fan, sea dim shape badge series, and new business cards of golden Jiangxi such as crystal horseshoe gold and crystal goose fish lamp. Nanchang Ship Opening Commemorative First Day Cover, Nanchang Nanchang Ship Simulation Model, Nanchang Ship Naval Style Theme Series Commemorative Hat, Cup, Tengwang Banquet Tableware, Tengwangge Creative U Disk and Cultural and Creative Notebook will also participate in the evaluation.

In this selection activity, the public can also see the Bada Shanren ink throw pillow series, the Bada Shanren Xiabu scarf and the Bada Shanren calligraphy and painting folding fan that integrate the eight cultural elements into the home life. There are also Phoenix Gully special mulberry silk summer cool quilt, China Jinggangshan silver plated key pendant, cradle of the Republic Ruijin silver plated key pendant and dialect brooch with unique cultural memory, the picture says that Nanchang can speak hand-drawn, Fenghuanggou Ganpo silkworm treasure, 791 porcelain prints, "Little Red Army" series U-shaped bookmarks, "positive energy" series of thermos cup, "roll up the sleeves and dry up" series, Bada Shanren ink rhyme series of cultural and creative products.

At the same time, red cultural and creative products are also a major highlight. The Nanchang August 1st Uprising Memorial Hall brought the "Military Flag Raising" book set, the first shot of "Stone Breaking the Sky", the soldier doll doll doll, the red flag stationery, the Chinese Dream of the Chinese Dream of a Strong Army And the Commemorative Silver Plate and the Military Confidential Series of Cultural and Creative Products; the Exhibition Hall of the Former Site of the New Fourth Army Headquarters in Nanchang brought the glazed pastel ceramic tea set of "Here the Dawn Is Quiet", which combined the battle theme of the New Fourth Army with the characteristics of Jiangxi porcelain.

Five views of tourism supplies each display style

In the dense bamboo forest, cranes flutter and flutter. This is the Jiangxi provincial intangible cultural heritage project Gan embroidery (Yuzhang embroidery) single-sided palace fan "Crane Dance", the embroiderer uses the "Yuzhang embroidery" special stitching method, using the depth and thickness of the silk thread, embroidery out of the level and natural ecology of bamboo leaves, using embroidery non-embroidery, embroidery out of the form of crane dance, is a tourism commodity with Nanchang characteristics. In addition, in the participating works, there are also followed "collecting the aura of heaven and earth, collecting the essence of grass and trees", 18 ancient concoctions, 39 flavors of folk herbs to configure the Tu general herbs liquid and the Tu General spray, the four generations of intangible cultural heritage of the Tu General around the packaging, reproducing the exquisite cultural heritage of traditional Chinese concoctions.

Source: Nanchang Daily

Editor-in-charge: Wang Xiang Zhu Ye