On the evening of December 19, Xiao Xue, former editor-in-chief of fashion weekly magazine of "World Fashion Garden", appeared in Li Jiaqi's Taobao live broadcast room to bring goods for italian luxury brand Ferragamo, and could not help but sigh, a generation of fashion female devils have also begun to sell goods live.
Xiao Xue, former editor-in-chief of "World Fashion Garden" (ELLE Magazine), who appeared in Li Jiaqi's live broadcast room, wore a ferragamo black coat, mature and stable. The snowflake brooch on the chest and the snowflake earrings on the ears look more streamlined and elegant. Sitting upright with a smile, the intellectual woman looks full. Talking to Li Jiaqi with a smile is more feminine.
In the live broadcast room, she still shared the historical story of the Ferragamo brand and the amway brand with a professional attitude. She even shared with everyone what she had in her bag. In the shot, her facial features are not old at all, and she does not look like a 50-year-old person at all.
In the live broadcast room, she looks light and breezy, but in her personal platform confided that although she has been the editor-in-chief for 20 years, in the battlefield of live broadcasting, she is just a newcomer, and this time she did not play a free grasp of Li Jiaqi's live broadcast room, and the pressure was very high.
This statement can't help but go back to her time in the fashion industry. As the editor-in-chief of "World Fashion Garden", Xiao Xue, together with Su Mang, editor-in-chief of Harper's Bazaar, Zhang Yu, editor-in-chief of VOGUE, and Ye Xiaowei, editor-in-chief of "Weekend Pictorial", have been known as China's four major fashion female devils.
Xiao Xue, one of the four female demon heads, has always been a relatively low-key one, but in fact, her strength should not be underestimated. In August 2007, Xiaoxue, who joined ELLE World Fashion Garden, became a publisher and editorial director. When he was at the helm of the magazine, many content changes were also made.
Like in 2013, the ELLE print magazine was packaged into a digital version of ELLE+presented through the APP. The content presentation of "ELLE+" breaks the convention, is deeply liked by readers inside and outside the industry, and has won countless digital innovation awards. In 2016, under the leadership of Xiao Xue, ELLE China became the first media in China to cover Fashion Week live.
In 2017, she even directly served as ELLE's China CEO and Editor-in-Chief, and is the only executive in China to merge editor-in-chief and CEO.
Moreover, during his tenure, Xiao Xue's relationship with the international chapter and supermodel Liu Wen was very good. When we meet, we always talk together and take a group photo.
Even after leaving the job, Xiaoxue will still call photos for Liu Wen's joint design. Liu Wen commented in the following: elegance together, warmth together! Loving sisters can also make people feel their friendship.
Following the departure of Ye Xiaowei and Su Mang, on December 30, 2019, Xiaoxue also announced his departure from "ELLE World Fashion Garden", until November 2020, when Zhang Yu, the editor-in-chief, also left VOGUE. China's first generation of fashion editors-in-chief "four fashion female devils" have withdrawn from the fashion stage, which really makes people have to sigh.
After leaving his job, Xiaoxue went to Li Jiaqi's live broadcast room. After Ye Xiaowei of Weekend Pictorial left, she founded a sustainable fashion consulting agency, yeyeyeh.
Su Mang, who left "Harper's Bazaar", also began to change direction and devote himself to variety projects, cooperating with iQiyi to shoot "Trend Partner" and "The Amazing Sister" in an attempt to gain public attention.
Zhang Yu, who left "Vogue" in 2020, also began to operate his own short video platform to enhance his personal influence. In the past six months, Zhang Yu has accumulated 184,000 fans and released more than 60 works, which can be said to be a hipster on a short video platform.
Compared with several other fashion female devils, Xiao Xue's pace seemed to have no ambition. And Xiaoxue also admitted in the public account on this live broadcast that in fact, in April 2020, many brands threw live broadcast invitations to her, and she refused. And this time Ferragamo's brand invitation, she also hesitated for a long time.
And she also revealed to us in the public account: in fact, the brand did not let her sell goods, but let her go to the live broadcast room to tell the story. Li Jiaqi also told Xiaoxue that this live broadcast is not selling goods, but training new people in fashion editors, just talk to millions of young women about life and elegance.
For Xiao Xue's words, as well as the current situation of the four fashion female devils, I don't know how everyone thinks about it?
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