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Li Jiaqi: In the face of many users, how to find new breakthroughs in the era of live broadcast e-commerce?
In modern society, the rise of live streaming e-commerce has not only changed the business model, but also redefined the way consumers interact with brands. In this revolution, Li Jiaqi is undoubtedly one of the best, and his name has become a legend in the field of live broadcast e-commerce.
Even top anchors like Li Jiaqi are facing an unavoidable challenge - how to meet the needs and expectations of countless users in a limited time.
The needs of users are diverse and challenging
At the 2024 U.S. ONE 618 media conference, U.S. ONE partner Li Jiaqi gave his answer. He admits that in the face of a large number of users, although the desire is great, the ability is limited. "There are really too many users, but there is only one Li Jiaqi."
This sentence profoundly reflects the current situation faced by live broadcast e-commerce: on the one hand, the needs of users are increasingly diverse and personalized; On the other hand, the time and space for live broadcast are limited, and the energy of the anchor is also limited. How to achieve the greatest degree of user satisfaction in such limitations has become a difficult problem that Li Jiaqi and others must face.
Looking for new breakthroughs, AI technology has become a ray of hope
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Li Jiaqi also put forward his prospects: "If one day through AI technology or higher technology, Li Jiaqi can become tens of millions of Li Jiaqi at the same time, and every user and every girl can be served at the same time, giving them access to consumer products that are more suitable for them, then when this day comes, there should be a new form and new way of playing in the entire live broadcast e-commerce." This outlook not only shows Li Jiaqi's expectation of technological progress, but also reflects the desire for technological innovation in the live broadcast e-commerce industry.
The advancement of technology, especially the development of AI technology, does provide infinite possibilities for the future of live streaming e-commerce. Through personalized recommendation algorithms, virtual anchors and other technologies, the existing bottleneck problem can be solved to a certain extent. For example, using AI technology to analyze user data can more accurately understand each user's preferences and needs, so as to provide more personalized product recommendations. Virtual anchor technology can expand the scale and coverage of live broadcast without increasing labor costs, so as to better meet the needs of users.
User engagement doesn't stop with technology, sincerity is still key
However, technology is not a panacea. Even if technology can achieve the "tens of millions of Li Jiaqi" that Li Jiaqi expects in the future, sincere interaction between people is still indispensable. In Li Jiaqi's live broadcast, users come not only because of the product, but also because of Li Jiaqi's charisma himself - his professionalism, honesty and sense of humor, as well as his sincere interaction with the audience.
This kind of interaction is difficult to be completely replaced by technology, and it is also one of the core competitiveness of live broadcast e-commerce that cannot be replicated.
Future outlook: a new situation for live e-commerce
With the advancement of technology and the continuous improvement of user needs, the live broadcast e-commerce industry will undoubtedly usher in more changes and challenges. The wide application of artificial intelligence technology will make the form of live broadcast e-commerce more diverse, and the interaction mode will be more personalized and intelligent.
However, in the midst of all these changes, how to maintain a sincere connection with users and how to find the best balance between technology and humanity will be the key to the sustainable development of the live broadcast e-commerce industry.
The harmony between technology and people's hearts
Li Jiaqi's sharing is not only a response to the current challenges of live broadcast e-commerce, but also a deep reflection on the future development direction. In the future of live e-commerce, the harmony between technology and people's hearts will be indispensable. Only in this way can we find our own place in the increasingly competitive market and continue to create new value and possibilities.