Beijing News Shell Financial News (reporter Yu Meng'er) On August 6, the 2021 Shell Finance Summer Online Summit - "Digital Makes Traditional Culture 'Alive'" sub-forum was held. Professor Xie Ping, Executive Dean and Professor of the School of Fashion Communication of Beijing Institute of Fashion Technology, delivered a keynote speech on "Why China's Fashion Affects the World".
Xie Ping is the Executive Dean and Professor of the School of Fashion Communication of Beijing Institute of Fashion Technology.
Xie Ping believes that fashion has long ceased to be a simple dress, but is integrating and influencing many fields with a new look, and communication is one of them. Xie Ping said that there are a large number of fashion communication factors in the Current Tokyo Olympic Games, such as "the pearl nail art of the first gold winner Yang Qian" and "Sun Yiwen's sword blockbuster", which not only spread the information of winning the championship, but also conveyed the integration of sports and fashion to the public. Xie Ping said: "The Olympic arena unconsciously triggered the audience's thinking on fashion, making the arena a platform for spreading fashion. In her view, fashion is not a lively fashion phenomenon, but the expression of certain concepts by human beings, so fashion communication has become the spread of culture.
Xie Ping mentioned in his speech that in recent years, the fashion aesthetics of Chinese people have changed, after "superstitious" European and American brands, "worship" Japanese and Korean fashions, and traditional Chinese costumes have been labeled as "old". With the broadening of horizons and the designer's use of oriental elements, people began to re-recognize and fall in love with Chinese design again. Nowadays, "Chinese style" has gradually become a new fashion for the people, the national tide and Hanfu have become a new economy of fashion, and the monuments with a thousand-year history have also become punch cards for young people.
Xie Ping also said that digital technology is helping the development of traditional culture, the digital long volume "A Thousand Miles of Rivers and Mountains", the underwater Chinese dance "Roselle Water Endowment", etc., are presented in a more creative form in front of people's eyes, and excellent traditional culture after inserting the "wings" of modern science and technology, but also let more young people touch the infinite charm of traditional culture.
Xie Ping believes that tradition is the soil of fashion, and "the works that can tell Chinese stories and show China's charm on the international stage all come from the nourishment of the deep soil of traditional Chinese culture." For the fashion industry, traditional culture is an inexhaustible source of inspiration. ”
In her view, under the background of the information age, the integration and innovation of modern technology and traditional culture have achieved today's aesthetic diversification. Let the excellent traditional culture "live" not only cater to the increasing aesthetic needs of contemporary Chinese people, but also let the flowers of excellent traditional culture bloom in the soil of Chinese culture.
Proofread by Li Shihui