Zhang Haipeng: Create an ecosystem for enterprise investment and development

Zhang Haipeng

Heihe Merchants

●From the industrial chain to the ecosystem

●Grasp the laws of the economy to find the intention of enterprises

●Optimize the business environment to enhance "soft power"

Heilongjiang Daily, October 8, "Heihe's investment promotion work gives full play to its own advantages and factor endowments, first builds an industrial base framework, then extends the chain, supplements the ring, expands the edge, and upgrades, and gradually builds a distinctive heihe characteristics, 'flesh and blood' investment map, and finally accurate investment promotion." Zhang Haipeng, secretary of the party group and director of the Heihe Municipal Bureau of Commerce, said.

Heihe City is located in the north of Heilongjiang Province, has two very significant characteristics, one is an important port city bordering Russia in China, with two national first-class ports, as well as a free trade pilot zone and a border people's mutual market trade zone. The other is the abundance of resources in the region, with fertile black soil, rich resources, good ecology and diverse culture, with unique investment comparative advantages and industrial development potential.

At present, Heihe's investment promotion has been upgraded in depth and breadth. Zhang Haipeng said that we not only introduce leading enterprises, drive upstream and downstream development, form a complete industrial chain, but also actively introduce surrounding supporting and related projects, expand and form a systematic industrial cluster, which can be said to be gradually built from the industrial chain into an ecosystem for enterprise investment and development.

For example, heihe is the "hometown of China's soybeans" and the country's largest production base for edible functional soybeans. In the past, our soybeans were mainly sold as raw materials, with low industrial profits and relatively single products. In recent years, we have continuously adjusted and optimized the direction and product structure of the soybean deep processing industry, such as from raw materials to soybean oil and feed, raw materials to foods such as tofu bamboo, raw materials to industrial intermediates such as soybean protein, and achieved diversified development. Not only to attract a number of leading enterprises, but also to attract upstream and downstream small and medium-sized enterprises to settle in together, to promote the development of the soybean series industry chain, at the same time, new beverages, new meat, plant health products and other supporting projects are also generated synchronously, forming a self-growth ecosystem.

Attracting investment and investment can not only be recruited, but also can be landed and developed well. An enterprise landed in Heihe, in addition to good business opportunities here, but also a good business environment. "Every enterprise that lands in a strange place to invest can be regarded as a pioneer and an entrepreneur, if it can't provide the most intimate service and the warmest environment here, it is difficult for them to continue to invest here." Zhang Haipeng said that in order to make Heihe a hot land for investment and entrepreneurship, Heihe has continuously enhanced its "soft power" in recent years, improved the service mechanism, innovated the service model, and improved the business environment system system.

With a goal, you must be precise. At present, Heihe adopts point-to-point and small team-style precision investment promotion in the way of investment promotion. "Now going out to attract business can't be like in the past, when you meet a good enterprise, everyone goes around to talk." We must follow the investment map to find enterprises and see what is missing in their industrial chain. Only by doing your homework in advance at home and choosing a good object can you make every time you go out to attract business have results. Zhang Haipeng said that how to choose the right object is very important, to grasp the economic law, looking for enterprises with core competitiveness, these enterprises must have outstanding professional technology, market segmentation, growth prospects and so on. Like Heihe before recruiting Guoyuan Bean Industry from Henan, why choose this enterprise? Because recruiting this enterprise is equivalent to recruiting a market. The company's products, such as bean skin, tofu bamboo, etc. are sold very well in China, and Russia also has a market, so after entering Heihe, such enterprises do not worry about traditional bottlenecks such as market sales.

"At present, our investment promotion work will further strengthen capacity building, and more and more policy consultants, negotiation experts, and intimate service stewards will emerge in the investment team." In the next step, we will learn from advanced practices such as 'two networks, two maps, two libraries, two pools and two reports' in developed areas, use more modern management tools, design a good investment map and family tree, use the industrial brain to empower investment upgrading, and use the Heilongjiang Bridge to drive cross-border investment innovation. For the future investment work, we are full of confidence! Zhang Haipeng said.