Designer Liu Wei, the founder of Mingpin Design, has been working intensively in high-end office space design, catering space design, retail space design, hotel space design and heirloom villa design for 15 years. Its design standards are trusted by major official organizations. Representative works include: Electric Power Research Institute, State Grid Anhui Electric Power Co., Ltd., China Railway Fourth Bureau Science and Technology Building Office Building, Armed Police Hospital Physical Examination Building, China Unicom Anhui Branch, etc.
Lead
Modern retail space design is the use of advanced science and technology of human society and modern business management methods to create a changeable visual communication effect, and then with a new concept of goods to change the customer's shopping psychology, so that consumers in the display environment under the influence, the organic choice of goods.
When did you perceive autumn? The autumn tone in the south is warm and may not have been cooled down for a long time, but the harvest field is autumn letter
We have crossed the hungry and depressed era to today, when the golden autumn sun is full of grains.
As an ambassador of the origin of food, Liu Wei, a designer of retail space, displays rare and old species that are endangered in the retail space, giving nature the most primitive gifts of different forms of art new life, and using natural wildness and warmth to awaken people's gratitude for nature.
Follow Liu Wei's retail space design and feel the ultimate beauty of simple things in a world that belongs to the gluttonous table.
-01-
devise
Empower commercial retail spaces
Simply using the three words "designer" to describe Liu Wei may not be appropriate enough, may wish to regard her as a sentimental "brand planner": invest the greatest enthusiasm to serve a brand, integrate professional display and graphic art creation into the overall strategy of the brand, plan the same visual output to implant the brand image into the consumer's mind, and retain people's love for nature and gratitude in a form of immortality.
Before we can understand the design of a commercial display space, we need to understand the operating strategy of the service brand. The New Farmers' Society, the first professional organization dedicated to original farming in China, insists on saving rare and old species that are endangered through actual planting and breeding.
The owner of the project treats the gifts of nature with an almost pious attitude, and is inspired by the project vision, and the designer restores the true portrayal of the spring planting and autumn harvest, the reward of heaven and the best reward for hard work in the overall design planning.
Here, the designer abandons the stereotype of the traditional commercial retail space design, as well as the sense of alienation from the brand tone, the overall design tends to be simple, simple and natural style, in the sense of solidity, covered with soft color and space layout, the familiar taste of crops hidden in people's minds, the aroma of ripe fruit, small and concrete slowly presented.
-02-
Design and build
A commercial retail space soaked with life
As soon as you enter the retail design space, you step into the mellow and sweet harvest created by designer Liu Wei after the spring and summer.
In the design of small commercial space, the contempt for the sense of space is taboo, and designer Liu Wei emphasizes its transparency and flexibility in both physical space and visual space, and pays more attention to the creation of consumption scenes under the premise of leaving enough space for customers to move.
Designer Liu Wei combined minimalism, using a large number of natural materials, the overall pursuit of clean and pure style, without too much Mannerism, the attention of people to the joy of the harvest.
Through the outside glass, you can feel the difference of the indoor space, and warm yellow is the main color of the space, like sunlight and autumn spikes. The location of the entrance is directly opposite an old plough, the cracked plough handle is still strong and powerful, the lampshade made of bamboo and the scene application of the abundance of grains make people suddenly return to the agricultural era and realize the origin of food.
The rigorous structural design method makes the space become orderly, the log display frame is integrated with the overall space, and the delicate texture shows the delicacy of the space.
The alternation of log and white is both not monotonous but also extra comfortable, and the light wood finishes and warm yellow lighting bring warmth to the entire space. The texture of the wood finish makes the detail design of the space more abundant, adding to the joy of the new offline consumer experience.
The artistry of commodity display in the retail space constitutes a display space that gives order and beauty and is easy to identify, and through the design expression of space shape, color, material, light and shadow, etc., it creates a spatial atmosphere and artistic conception that complements commercial positioning, and accurate and appropriate lighting reflects the original taste of life and presents real life scenes.
-03-
Quality first
Leave an endless imagination behind
The shape is minimalist but detailed, and the rigorous structural design makes the space orderly. Always remember that quality is the principle that designer Liu Wei has adhered to for many years of design. With design, put aside the noisy city, and create a quiet and warm space design, even in the commercial consumption place, but also let people indulge in it.
Any kind of design service, no matter what type of consumer group it faces, if you want to achieve long-term development, the first must be a strict control of the design and production, flashy things, may be able to attract people's attention for the first time, but after a long time, it will eventually be abandoned, this point, designer Liu Wei in the design of "New Farmhouse Old Crops" vividly reflected.
Want to restore a real, simple old scene to customers, in the space with little modification, quality is particularly important, in the designer's carefully created idyllic scenery and unique harvest experience, can't help but sink into such a scene...
Farmers are busy with the autumn harvest
Late afternoon
The setting sun turns into a thousand gentle rays of light
Covered in mountains and trees
Go home as a person
Tomorrow is a busy autumn
...
About the designer
Social Responsibilities:
Art Direction of Shanghai International Design Week 2021
Co-curator of Shanghai International Design Week 2021
He is a member of the Interior Design Branch of the Architectural Society of China
He is a member of the Furnishing Art Committee of the China Academy of Architectural Culture
magnum opus
Xiangyuan Jiuyue Bay sales department
Sales Department of Tuojilan Palace
Guotai Junan Securities Anhui Branch
Boss electrical appliance Anhui office area
Tiandi essence mineral water production base
China Unicom Anhui Branch
HuiXiangyuan Food Group
New Farmers' Cooperative's Old Crop Storefront
China Railway Fourth Bureau Science and Technology Building Office Building
Medical examination building of Armed Police Hospital
State Grid Anhui Electric Power Co., Ltd
Electric Power Research Institute