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Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Designer Liu Wei, founder and design director of Mingpin Design, specializes in high-end office space design, catering space design, and zero

Sale space design, hotel space design and heirloom villa design for 15 years. Liu Wei's design standards are trusted by major official organizations. Representative works include: Electric Power Research Institute, State Grid Anhui Electric Power Co., Ltd., China Railway Fourth Bureau Science and Technology Building Office Building, Armed Police Hospital Physical Examination Building, China Unicom Anhui Branch, etc.

There is a kind of strength that is indestructible and rigid, with softness in the middle

Rigidity is calm and fearless, is a solid foundation, is a soft responsibility, is open-minded empathy, is a wisdom precipitation, is a foundation

Liu Wei used her life to make the most vivid and warm interpretation of the combination of rigidity and softness

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Liu Wei is an excellent designer; she is a self-made entrepreneur; she is the most trustworthy partner in the hearts of customers; she is the "confidant" of employees; she is still constantly learning to improve herself...

Each identity is just a pearl left on the beach during her walking, although it shines, but the scenery in front of her attracts her even more.

Clad in armor and sniffing the roses, Liu Wei's strength was far more powerful than expected.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Liu Wei, founder of Mingpin Space Design, we have the honor to invite her as an exclusive guest of honor in this issue.

This time, she will not only bring the code of good works to communicate with customers, but also share the open-mindedness and wisdom of her life of rigidity and softness.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

01 just

If you can afford it, do it

Compared with the identity of the designer, Liu Wei's side as the founder of the company is more impressive.

In 2006, she started a business and founded Mingpin Space Design, and at that time she had just graduated a few months ago, before starting a business, she had an objective income, and the world generally had a slight reduction in women's requirements in some aspects.

However, Liu Wei personally broke this normalcy, led 5 people to pull up a team, and started to work like this.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

"There is no formula in life

Asked what kind of courage or impulse it was, deciding not to silently brew plump wings like a formula, Liu Wei's original intention was just a simple answer: "If you can bear it, do it."

There is no formula in life, just as success cannot be copied, you can do it if you want to, even if you fail, at most you can go back and eat.

Risk not to venture forward, strong and fearless and calm, in every adversity to crawl and roll, strive for every superposition of transformation, and finally see the "luck" said in the mouth of the crowd, Liu Wei's eyes firm and confident "light".

Good steel is made with a hammer

Liu Wei has always been a person who lives in the moment, she enjoys her work, constantly explores in her work, and realizes her own value from it.

Nine times out of ten, the entrepreneurship will end in failure, standing in front of us Liu Wei is a strong person in the wave, experienced the cruel washing of the market, and she seems to be passionate with laughter.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

"Liu Wei is a woman who can always make people feel enthusiastic, hard-working and upward, and her enthusiasm and tenacity are unforgettable."

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

"Talk to the years, talk to life."

At first, Liu Wei was also ignorant and understood, listening to the experience of the elders step by step, and then constantly summarizing, and so on.

With the years of tricks, with life to talk, understatement, for the past, Liu Wei gave the word "summary".

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

The generous gift that time gives you needs to be summed up continuously before it can be filled.

Liu Wei has done a lot of projects, Tiandi Essence Mineral Water Production Base, Huixiangyuan Food Group, China Railway Fourth Bureau Science and Technology Building Office Building, Armed Police Hospital Physical Examination Building, State Grid Anhui Electric Power Co., Ltd., Electric Power Research Institute...

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

"Summary is the key to good steel quenching

Liu Wei has continuously tempered herself through one project after another, and she enjoys the sense of achievement brought by this and the satisfaction of self-worth realization.

In Liu Wei's view, good steel is smashed out of a hammer, and summary is the key to good steel quenching.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

To have a "big heart"

Success can not be copied, but can learn from experience, we learned from Liu Wei the secret of Liu Wei's success over the years, from her personal to the company's operation of the idea, confirmed that success is not necessarily inevitable but common.

Liu Wei clearly knows what to do at what node, grasps the key, controls the efficiency, and when it comes to talking about this, what can be felt is Liu Wei's ability and decisiveness, and it is the calm and relaxed after thousands of troops and horses.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Adversity and setbacks are inevitable, for these temporary dilemmas, What Liu Wei, who has a "big heart", is to constantly adjust her mentality and start again. To quote the words in the Chinese women's volleyball team: not only to ride the wind and waves in good times, but also to stubbornly raise their heads in adversity.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

It is difficult to become a forest alone, Liu Wei knows the importance of cultivating people, "I will help them make up which piece they lack", Liu Wei's inscription space design is a polycentric structure, dare to cultivate people will cultivate people, in the inscription most of them are designers who have been together for more than ten years.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Liu Wei, who smiled cheerfully, optimistically and boldly in front of us, broke a lot of ideological and action shackles by virtue of more persistence and hard work, toughness and responsibility than others, and walked into her current self, and also walked out of the attitude of modern women.

02 Soft

Open-mindedness is self-redemption

After fading the label of designer and founder, Liu Wei, who returned to life, still has many identities: daughter, wife, and mother. How to balance busy work with daily family life? This is a question that every successful woman will ever be asked.

Liu Wei's answer was somewhat unexpected, and in many balanced answers, Liu Wei said bluntly, "Sometimes I am confused, but what can I do?" Or find a way."

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Sincere, frank, clear and firm in heart, calm and scientific analysis of things, do not be affected by the outside world, believe in science, and strengthen herself, this is Liu Wei's solution to various contradictions and conflicts in these years.

Open-mindedness is the redemption of the self after experiencing the vicissitudes of the world, and what we see in Liu Wei is an optimistic boldness, an inclusive mind, and a free attitude towards things.

Empathy is the recipe for everything

Talking with Liu Wei, we can clearly feel the rich fragrance after the precipitation of experience, she does not recommend giving young people more so-called experience, experience is obtained from continuous experience.

Life experience tells her that some difficulties have to be adjusted and overcome to be more effective, and in the face of compatriots who are passing through a special stage, Liu Wei will provide help within her ability in the company system and emotions.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

"Studying, starting a business, having children, traveling... Different stages of life will have different landscapes, and different landscapes will bring different feelings.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Suddenly, a word came up to describe her, and that was "dreamer."

For the design, Liu Wei advocates inviting customers to negotiate in the house they will renovate, go deep into the house site, have a sense of belonging in their space, and depict their ideal life, and what she has to do is to use professional knowledge and literacy to land the ideal.

"Listen first, then communicate, clearly tell customers what I can do and what I need to do" Liu Wei clearly described the scene of her communication with customers for us. Suddenly, a word came up to describe her, that is, "dreamer", not only her own dreamer, but also the dreamer of thousands of owners.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Over the years, Liu Wei has managed one large and small project after another, these are all heavy trust, in addition to a solid professional foundation, empathy ability is her universal remedy for people.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Softness is a kind of confidence and a kind of soft power

As an excellent designer, she broke through the boundaries of art and life and changed the living space of the public.

With subtle insight, it stimulates the warmth and freshness hidden in the space; with open-minded empathy, the humanistic care is integrated into every inch; with rich imagination, it gives life more surprises.

Designer Liu Wei thinks about the unity of space, light and style from the large block of the building, and then starts from the indoor soft decoration material and color according to the different functional attributes of the space, and deliberates out a delicate and rich design expression.

"Architecture has its own life, design gives the soul", Liu Wei is relying on the unique rigid and soft design language to communicate silently with the world, and use design to promote the influence of aesthetics.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

Liu Wei uses her personal experience to interpret the attitude of contemporary independent women, not the kind of hard and strong women who are played on TV by word of mouth, but full of love for themselves, kind to others, full of light for life, rigid and soft and full of life.

Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness
Liu Wei, art director of Shanghai International Design Week: The vitality of design that combines rigidity and softness

In 2021, based on people and leading the design value, the Organizing Committee of Shanghai International Design Week officially hired Ms. Liu Wei, founder of Mingpin Space Design, as the "Art Director of Shanghai International Design Week" and "Joint Curator of Shanghai International Design Week", leading us to feel the power of design that combines rigidity and softness.

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