On September 13th, the Alienware Ecological Product Tasting Conference was held in Beijing, attracting more than 200 fans to participate in the highly topical exhibition, and many partners including representatives of JD.com, Intel and BLG E-sports Club (hereinafter referred to as BLG) gathered together to discuss the infinite possibilities of more advanced e-sports equipment in the field of e-sports.
Shirley Wu, Senior Vice President, Dell Technologies
ALIENWARE continues to cultivate the Chinese esports market
In this tasting session, Shirley Wu, Senior Vice President of Dell Technologies, delved into how the Alien brand can support the esports industry through technological innovation and product optimization. SHE SAID THAT ALIENWARE HAS BEEN DEEPLY INVOLVED IN THE E-SPORTS MARKET FOR A LONG TIME, AND HAS ESTABLISHED A NUMBER OF ALIENWARE TRAINING FACILITIES AROUND THE WORLD MANY YEARS AGO, AND HAS CONTINUOUSLY POLISHED HARDWARE EQUIPMENT THAT MEETS THE HIGH STANDARDS OF PROFESSIONAL EVENTS THROUGH COOPERATION WITH PROFESSIONAL E-SPORTS TEAMS AT HOME AND ABROAD. In recent years, the government has continued to expand its support for the e-sports industry, which has also provided a strong source of power for China's e-sports market. In the future, ALIENWARE will continue to deepen the field of e-sports equipment, and provide high-performance products and customized solutions for more e-sports events and players by virtue of its technical advantages in hardware.
Intel's Strategic Collaboration with Aliens: Shaping the Future Together
THEN, MR. CHENG MIAO, GENERAL MANAGER OF RETAIL AND MARKETING BUSINESS OF INTEL CHINA, SHARED THE RESULTS OF THE STRATEGIC COOPERATION WITH ALIENWARE. THE TWO PARTIES HAVE CARRIED OUT IN-DEPTH COOPERATION AROUND THE AI PC ECOSYSTEM, MAKING FULL USE OF INTEL'S LATEST PROCESSOR TECHNOLOGY TO FURTHER IMPROVE THE COMPUTING PERFORMANCE AND ENERGY EFFICIENCY OF ALIENWARE PRODUCTS. MR. CHENG MIAO SAID THAT INTEL AND ALIENWARE HAVE WORKED TOGETHER TO CONTINUE TO INNOVATE, THANKS TO THE INTELLIGENT AND POWERFUL PERFORMANCE OF THE CORE PROCESSOR FAMILY, AS WELL AS THE EXCELLENT QUALITY AND TUNING OF ALIENWARE ALIENWARE PRODUCTS, THE PRODUCTS CREATED NOT ONLY ACCELERATE THE INTELLIGENT PROCESS OF GAMING PC EQUIPMENT, BUT ALSO OPEN UP MORE POSSIBILITIES FOR FUTURE AI PC APPLICATION SCENARIOS.
Hand in hand to promote the development of the e-sports industry with BLG to create a professional e-sports experience for consumers
Subsequently, Ms. Dorothy Tao, Global Vice President and General Manager of Channel Sales Department of Dell Technologies China, and Mr. Lin Qing, General Manager of BLG E-sports Club, respectively elaborated on the empowerment and improvement of ALIENWARE's professional equipment and AI capabilities on the team, which is in line with ALIENWARE in terms of professional e-sports needs.
The two guests emphasized that ALIENWARE is not only a partner, but also a solid backing for the team's success, and by providing BLG's professional equipment and training environment, it has effectively ensured that the team maintains a high level of competition training and provided sufficient rear support for the team's victory. In the future, the Alien brand will continue to invest in hardware design and software optimization to ensure that esports players and users enjoy the best possible device experience.
At present, a number of ALIENWARE products are enjoying government subsidies and have been opened across the country, and Beijing, Guangdong, and Zhejiang have taken the lead in launching them. For details, you can consult the official customer service of Alien JD.com's self-operated flagship store to receive a government subsidy of up to ¥2,000.
DURING THE EVENT, ALIENWARE ALSO PRESENTED BLG WITH A SPECIAL AWARD IN RECOGNITION OF ITS OUTSTANDING PERFORMANCE IN E-SPORTS EVENTS AND THE WELL-DESERVED NAME OF THE SMART AI TRAINING BASE. This link not only carries the results of the cooperation between the two sides, but also indicates the infinite possibilities of more cooperation in the future.
In the subsequent product experience session, the comprehensive and strong product strength of ALIENWARE e-sports equipment won the praise of many guests and players. Designed for high-performance gaming experiences, the ALIENWARE m16 R2 laptop is powered by Intel ® Core ™Ultra 9 processors, as Intel's ® new platform for AI, Ultra has been on a mission to bring users a better AI tool experience since its inception, and is being deeply optimized with hundreds of software, and it will be able to provide a smoother AI tool experience in the near future. The 16-inch 2.5K QHD+ display supports a refresh rate of up to 240Hz, allowing gamers to enjoy a tear-free visual experience in high-speed competition, giving gamers a smooth, silky gaming experience.
ALIENWARE's ace desktop model, the Aurora R16, is designed for demanding geek gamers, bringing gamers super performance beyond imagination, sweeping all the top masterpieces on the market, so that beautiful graphics and ultra-high frame rates are no longer incompatible. The Legend3 prophetic design language packs extraordinary strength into a compact body of only 36L, and at the same time reserves a wide expansion preset, and the tool-free disassembly design allows gamers to easily upgrade the console, so that the R16 can continue to improve and accompany gamers through more years.
The PRO series keyboard can help gamers unleash their super combat power, with a 75% compact layout, using the first alien-developed linear mechanical switch, POM material core makes the key travel smoother, and the 40g trigger pressure ensures clear feedback to the player's every operation, while reducing the player's finger swelling in the case of long games. The straight-up and straight-down form, combined with the neat pressing feel of the button itself, makes every stroke very enjoyable for players. At the same time, players can customize the keycaps, and Mr. Fu Zhiwei, Product Marketing Director of Dell China Consumer and Small Business Division, also explained the alien products on the spot.
The AW920H all-in-one tri-mode wireless headphones deliver Hi-Res-certified sound in a stereo field created by Dolby Atmos. Equipped with a 40mm 20Hz-40KHz* driver, Hi-Res certified high-quality acoustic performance, it can play high-resolution audio up to 40KHz. Equipped with ANC intelligent noise cancellation technology, it ensures that the player's highly tense mind will not be disturbed by external noise during the exciting game.
BLG interacted on the spot, and the fans were enthusiastic
At the end of the tasting, the presence of BLG team members added more highlights to the event. Members of the club's two teams, League of Legends and Valorant, played a wonderful exhibition match on the spot, which attracted continuous cheers from fans and reached a climax. In addition, the event site also prepared a wealth of signing benefits for the fans present, which pushed the warm atmosphere of the whole event to a climax.
There are also super popular host commentary groups Xia An and Xiao Jue came to the scene in person, and the tacit partners made witty remarks along with the changes in the situation on the field, and Coser on the side played different heroes and the mascot of the BLG club, Bululu, and interacted with each other, bringing fans a more experience than watching the game on the spot. ALIENWARE has even set up a custom selfie machine, allowing fans to take virtual photos with the contestants, fulfilling everyone's dream of being in the same frame with their idols.
Through the successful hosting of this tasting event, ALIENWARE once again demonstrated its innovative ability and vision in the field of gaming equipment to the world. In the future, ALIENWARE will continue to explore new boundaries of the e-sports device ecosystem, and continue to deepen cooperation with partners including JD.com, Intel and BLG E-sports Club, in order to bring more excellent experiences and infinite possibilities to users.